Hindustan Unilever Hindustan Unilever Limited (HUL) is an Indian consumer goods company based in Mumbai‚ Maharashtra. It is owned by Anglo-Dutch company Unilever which owns a 67% controlling share in HUL. HUL’s products include foods‚ beverages‚ cleaning agents and personal care products. HUL was established in 1933 as Lever Brothers and‚ in 1956‚ became known as Hindustan Lever Limited‚ as a result of a merger between Lever Brothers‚ Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd
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........................................................................................1 Approval Page………………………………….…………………………………………...2 Title of Contents…………………………………………………………………………….3 Introduction………………………………………………………………………………..4-5 TIME PLAN………………………………………………………………………...…...……6 JOURNAL……..………………………………………………………………..….….......7-8 REASEARCH AND FINDINGS…………………………….......................................9-16 CONCEPT MAP……………………………………………………….….….……......17-29 STORYBOARD………………………..………..………………………………
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The following report pertains to Unilever Company. This report is an analysis of the internal and external factors of Unilever. This analysis will give an overview of the industry intensity and the profitability by using The Porter’s Five Forces approach. Overview Unilever was created in 1930 through the merger of Margarine Unie‚ a Dutch margarine company and British based Lever Brothers‚ a soap and detergent company. Over the next decades‚ Unilever continued acquiring companies and brands
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Unilever is an Anglo-Dutch multi-national corporation‚ one of the world’s leading suppliers of fast moving consumer goods in branded home & personal care and food categories‚ operating in over 150 countries. In 2012‚ Unilever added nearly €5 billion of turnover‚ pushing through the €50 billion mark in the process. With more than 400 brands focused on health and wellbeing‚ Unilever touches so many people’s lives in so many different ways. There are more than 2 billion consumer worldwide use a product
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Statement The History of The Unilever The History of SUNSILK Shampoo The BCG Matrix of Unilever Products Portfolio of Unilever Marketing Mix of SUNSILK Shampoo Segmentation‚ Targeting‚ Differentiation‚ and Positioning of SUNSILK Shampoo 9. Micro and Macro Environment of SUNSILK Shampoo 10.Competitors of SUNSILK Shampoo VISION STATEMENT UNILEVER Work to create a better future every day by inspiring people and develop new ways of doing business MISSION STATEMENT UNILEVER Their mission is “TO ADD VATILTIY
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By this title‚ I am guessing most of you are thinking what you will be doing next weekend or even tomorrow. You would be expecting me to write that I’m going to get ‘locked’ with my friends‚ but no! I hope to remember what I did the next day or even in a few years time…I want to be able to say when I’m old‚ that I lived my life to the fullest. Firstly‚ this summer‚ I don’t want to waste it like I did every other summer. I don’t want to sleep all day. I want to live‚ I want to visit museums‚ go
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Firstly‚ this summer‚ I don’t want to waste it like I did every other summer. I don’t want to sleep all day. I want to live‚ I want to visit museums‚ go to the cinema‚ do things I’ve never done before just for the sake of doing it. I want to visit fungi the dolphin. I want to make friends with a random stranger‚ I want to chat up a granny and ask her to dance with me‚ who knows I may even get a kiss. I want to climb a mountain. I want to live. And when I die I want to see what a life I have lived
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of Corporate Social Responsibility on the example of Unilever’s “Sustainable Living Plan” By Julia Buschmann (110452490) Laurel Hetherington Submission: 9 December 2011 1 Report of the Sustainable Living Plan Small Actions. Big Difference. 2 Content The Unilever emporium ...........................................................................
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Unilever Bangladesh conducted their Corporate Social Responsibility activities as Lever Brothers Bangladesh in past. And they mainly focus their voluntary activities in three different segments. These are ‘Health-nutrition-hygiene’‚ ‘Education’ and ‘Women Empowerment’. They do some activities in climate change issues also. They said these activities as sustainability and responsible business practice. They conducted some movement about health care and launched ‘Lifeboy Friendship Hospital’
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development requires new consumers and new partners in new market environment. Of course‚ Unilever also need to make an effort to understand culture differences in India so that company can make a success in new market. Next‚ the report continue to analysis India’s market by focus on India’s language‚ religion‚ and ethical traditions. There is no doubt that language can have an important influence on the Unilever to expand new market in India. It is well know that Hindi is a standard official language
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