Impact of sales promotion on sales volume‚ in UNILEVER (Nig.) PLC Introduction For years‚ most companies concentrated their promotional functions through the use of sales promotions through mass media advertising. In almost all aspects of marketing communication‚ companies depend on expertise of advertising agencies. Although‚ most marketers have already introduced and used other marketing communication and promotional tools‚ package design firms‚ direct marketing agencies and sales promotion
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Book Report: Racial Formation in the United States (1960-1980) Michael Omi and Howard Winant’s book‚ Racial Formation in the United States‚ identifies race and its importance to "America". Saying‚ it "will always be at the center of the American experience" (Pg.6). Challenging both mainstream (ethnicity-oriented) and radical (class-oriented) analyses‚ Omi and Winant argue that race has been "systematically overlooked" (Pg. 138) as an important factor in understanding American politics and society
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Submitted By: Date: 24th Feb’2014 Topic: Case study of 10 companies who used turnaround strategy to improve Definition Of Turnaround Strategy The overall goal of turnaround strategy is to return an underperforming or distressed company to normal in terms of acceptable levels of profitability‚ solvency‚ liquidity and cash flow. Turnaround strategy is described in terms of how the turnaround strategy components of managing‚ stabilising‚ funding and fixing an underperforming or distressed
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There was once a time in our history‚ before computerized maps and satellites and tracking programs. Sailors had to guide themselves by the stars and very basic and inaccurate maps. In the fifteenth and sixteenth centuries in Europe there was advancement in technology and learning that led to widespread exploration and trade among countries. The introduction of the compass‚ advancements in cartography‚ the printing press‚ and other inventions led to increased trade and exploration throughout Europe
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About ten years ago‚ European Common Agricultural Policy (CAP) underwent a major change. Rather than setting a price floor on agricultural products‚ now CAP directly subsidises farmers. Subsidies may be a flat rate payment for maintaining land in cultivatable conditions (currently around £250 per hectare in England)‚ or may depend on the land’s crop in a given past year‚ which is taken as reference point (as in Scotland). Discuss the effects of such a policy move. European Common Agricultural
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Why was Carter unsuccessful in his attempt to secure re-election in 1980? Jimmy Carter was the first elected President in half a century who failed to win a second term. His election in 1976 was set during the period of time when people had lost their faith in the presidency. After Nixon’s humiliation considering Watergate scandal and Ford’s simplistic and unenthusiastic govern‚ people were looking for someone outside Washington’s corruption. Carter seemed a perfect decision ‚ governor of a small
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European Tour Operators have managed to achieve a strong position in the tourism industry. The two biggest ones‚ TUI Travel and Thomas Cook‚ have a large market share. However‚ in the latter part of the decade‚ between 2007 and 2010 the industry has experienced a downturn because of the turbulent environment which was created new threats and modified the competitive forces. Political: Taxation Policies on travel methods by different countries has a large impact on the tourism industry‚ governments
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Executive Summary - November 2007 A Study of the European Cosmetics Industry Executive Summary Prepared for: European Commission‚ Directorate General for Enterprise and Industry Prepared by: Global Insight‚ Inc. November 2007 Executive Summary - November 2007 Contact Information Emilio Rossi Managing Director Business Planning Solutions‚ Europe Global Insight‚ (Italy) srl. Via S. Maria Segreta 6 20123 Milan +3902 8648 130 emilio.rossi@globalinsight.com Antonia Prlic Principal
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The Oedipal Conflict in Junot Díaz‚ “Fiesta‚ 1980” As children grow up in a dysfunctional family‚ they experience trauma and pain from their parent’s actions‚ words‚ and attitudes. With this trauma experienced‚ they grew up changed; different from other children. The parent’s behavior affects them and whether they like it or not‚ sometimes it can influence them‚ and they can react against it or can repeat it. In Junot Díaz’s “Fiesta‚ 1980”‚ is presented this theme of the dysfunctional family
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1. Introduction In this report‚ i’m selected AirAsia Berhad. The objectives and scope of this report was included conduct an analysis of industry environment and organisation capability. Besides that‚ there were also included sources of competitive advantage and the ways were used to sustain these competitive advantages. 2. Brief description of the Company Core business of AirAsia Berhad is broken travel norms around the globe and has risen to become the world best. Route
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