In this task the writer is to make a report explaining the ways in which sales techniques and customer service have developed in a retail organisation. The chosen business is Audi which there the Customers demands a high quality service which means before sale of the car‚ the actual process in the sale‚ and after sale service this helps the company retain their client. In this report you’ll see the writer has use some underpinning theories such as the Servqual Model‚ and Loyalty Ladder. Audi
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Understanding Retailing 2013 Jeroen Deltion College 31-1-2013 Inhoud P1 2 P2 8 P3 16 P4 22 P1 Describe structure and organisation of the retail sector. Definition of retailing: Retailing is to provide services and products to make profit. Retailing consists of the sale of goods for personal or household consumption operating from an appropriate location offering wide range of access to its target audience. For example a supermarket like C1000. Ensuring enough stock is available
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Unit 29 Andrew Monique task 2 p2 | [Type the document subtitle] | s0033668 | [Pick the date] | | Contents page 1. front sheet page 2. contents page page 3. channel 1‚2‚3 flowchart page 3-4. Explain what the flowchart is showing Task 2 P2 [SM] M2‚ D1 As part of your consultancy you have been invited to present a detailed practical understanding of distribution and its significance to the retail industry. You must: * Produce a flow chart/diagram and explain the process
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Understanding the Influence of Culture on Retailing The fundamental aim of this essay is to‚ show understanding of the influence of culture on retailing. In the essay the power of culture and how this power affects retailing will be explored. I am going to illuminate the meaning of culture in our modern life and discuss and explain the influence of cultural factors that can be put forward for shopping. I will look on how culture linked with retailing‚ how our society has changed and how these changes
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Dan Shahrezaey Understanding Retailing Assignment 1 Date of Issue- 10/01/2011 Submission Date-18/02/2011 Tutor- Mike Delaney Task 1 P1 A retailer is a person that buys goods which are sold in considerable vast quantities. The items are bought from the manufacturers and they are then sold to consumers. The retailer’s bulk buys their items and breaks down into quantities that are deemed suitable for the customers to buy at a larger price than the cost. The retail industry that exists in
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Explain the Different Types of Market Structures There is a spectrum of markets structures that exist. At one extreme you have the monopoly structure‚ where the market is dominated by one company with little competition. At the other end of the spectrum you have perfect competition‚ where the market is made up of about 100 small companies who would own about 1% of the market each. Towards the middle of the spectrum you have the oligopoly structure where the market is of about 4-10 companies who
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Higher Diploma in Marketing and Sales Management Year: 1st year (June Examinations) Module: Retailing Assignment May 2012 Group: Matthew Spiteri Gonzi ( ) Chris Pace ( ) Jeremy Tabone ( 314185(M) ) Steve Borg ( ) Lecturer: Marika Fsadni Question: You are a leading marketing consultancy firm in Malta. Your client is interested in opening a chain of 3 retail outlets in Malta‚ engaged in a line of business of your choice. Your client has asked you to conduct a mystery shopping
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Retailing Table of Contents Introduction 4 Company Information 4 Comparison and Contrast of Tesco and Sainsbury’s Performance 5 Store Format 5 Store Format of Tesco and Sainsbury’s 7 7 Store Design of Tesco and Sainsbury’s 10 10 Advertising/Promotion of Tesco and Sainsbury’s 13 13 Customer Segmentation of Tesco and Sainsbury’s 16 Multi-Channel Platforms of Tesco and Sainsbury’s 18 Multi-Channel Marketing of Tesco and Sainsbury’s 18 18 Problems Faced By Tesco
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MARKETING MANAGEMENT 6 (Retail Management) GOLDILOCKS BAKESHOP (www.goldilocks.com.ph) | Store Location | On the website of Goldilocks‚ there’s a Locator feature where you can you locate all Goldilocks Bakeshop outlets in the Philippines. The store address‚ telephone number and email address are provided. | Merchandise | You can find on the main menu the complete list of the products (bread‚ cakes and pastries) that the store is offering. | Pricing | You can also find on the main menu of
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Perspectives on Retailing Overview: In this chapter‚ we acquaint you with the nature and scope of retailing. We present retailing as a major economic force in the United States and as a significant area for career opportunities. Finally‚ we introduce the approach to be used throughout this text as you study and learn about the operation of retail firms. Learning Objectives: After reading this chapter‚ you should be able to: 1. Explain what retailing is. 2. Explain why retailing is undergoing
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