Retailing
Higher Diploma in Marketing and Sales Management
Year: 1st year (June Examinations)
Module: Retailing Assignment May 2012
Group:
Matthew Spiteri Gonzi ( )
Chris Pace ( )
Jeremy Tabone ( 314185(M) )
Steve Borg ( )
Lecturer: Marika Fsadni
Question:
You are a leading marketing consultancy firm in Malta. Your client is interested in opening a chain of 3 retail outlets in Malta, engaged in a line of business of your choice. Your client has asked you to conduct a mystery shopping research project on his behalf. He has asked you to mystery shop at least 10 retail outlets engaged in the same line of business. He has asked you to produce a report which will comprise:
The mystery shopping research findings
Your recommendations on a way forward for his 3 retail outlet investments based on your mystery shopping research findings.
Course of action:
Line of business chosen: Healthy food stores
Number of stores chosen to visit for survey: 10
New chain chosen to open in Malta: Lavida Food
http://www.lavidafood.com
To: The managing director
From: Euro Surveys Ltd.
Re: Lavida Foods
Date: 21/05/2012
Healthy food stores are an expanding business within the islands of Malta and Gozo. More and more people are getting conscious about increasing health issues especially with the emphasis being made of Malta being one of the highest ranking countries with obesity problems, making the healthy food industry a lucrative business to tap into. The purpose of this report is to examine the results of a survey of a group of ten healthy food outlets which have been carefully selected. These outlets are:
Holland & Barrett Wembley Store The Health Store
The White sheep Marks & Spencer Good Earth
C. Camilleri & Sons Ltd. GS Super store PAVI Supermarket
LIDL Supermarket
In the survey that was conducted particular areas of interest were looked at such as the
Journey to the retail outlet
Year: 1st year (June Examinations)
Module: Retailing Assignment May 2012
Group:
Matthew Spiteri Gonzi ( )
Chris Pace ( )
Jeremy Tabone ( 314185(M) )
Steve Borg ( )
Lecturer: Marika Fsadni
Question:
You are a leading marketing consultancy firm in Malta. Your client is interested in opening a chain of 3 retail outlets in Malta, engaged in a line of business of your choice. Your client has asked you to conduct a mystery shopping research project on his behalf. He has asked you to mystery shop at least 10 retail outlets engaged in the same line of business. He has asked you to produce a report which will comprise:
The mystery shopping research findings
Your recommendations on a way forward for his 3 retail outlet investments based on your mystery shopping research findings.
Course of action:
Line of business chosen: Healthy food stores
Number of stores chosen to visit for survey: 10
New chain chosen to open in Malta: Lavida Food
http://www.lavidafood.com
To: The managing director
From: Euro Surveys Ltd.
Re: Lavida Foods
Date: 21/05/2012
Healthy food stores are an expanding business within the islands of Malta and Gozo. More and more people are getting conscious about increasing health issues especially with the emphasis being made of Malta being one of the highest ranking countries with obesity problems, making the healthy food industry a lucrative business to tap into. The purpose of this report is to examine the results of a survey of a group of ten healthy food outlets which have been carefully selected. These outlets are:
Holland & Barrett Wembley Store The Health Store
The White sheep Marks & Spencer Good Earth
C. Camilleri & Sons Ltd. GS Super store PAVI Supermarket
LIDL Supermarket
In the survey that was conducted particular areas of interest were looked at such as the
Journey to the retail outlet