Fashion Merchandising
Store M
By Shenghao Li & Civia Reinman
Store: M
M
is owned by the famously well-connected and well-married Miller sisters, daughters of American duty-free billionaire Robert W. Miller and his wife Maria Clara. Pia married oil heir Christopher Getty, Alexandra wed Prince Alexandre von Furstenberg, the only son of fashion designer Diane, and Marie-Chantal is married to Crown Prince Pavlos of Greece. Always on the best-dressed lists, the socialite sisters are the last word in what is chic and fashionable. Their image and the M brand are so well-defined, that when customers shop at their store, they feel confident that their purchase has the stamp of approval of the elegant owners. These customers travel, and can shop anywhere in the world, but choose to patronize M.
Ladies who lunch love to shop at M, a specialty store that carries luxury goods including; designer/couture sportswear, dresses, outerwear, intimate apparel, accessories, fine jewelry, and shoes. Not for the faint of finances, M is one of the world’s most prestigious retailers, and currently the status place to shop. It attracts a well-heeled, and celebrity clientele who feel very much at home in the rarefied atmosphere of the M stores. As noted by the Luxury Institute1, “Ultra-Wealthy Shoppers Spend More on Luxury Where They Maintain Personal Relationships; Pentamillionaires are more likely to be Close with specific sales professionals at Barneys, Bergdorf Goodman, and M.”
M’s caché can be attributed in part to the lavish customer service upscale shoppers have come to expect. The company offers extravagant special events, one-of-a-kind items, and especially attentive salespeople. Customers (who tend to be affluent women prepared to purchase the best at any price) are often known by name and their needs are fastidiously met.
Where: We locate our M stores at carefully selected venues in major metropolitan markets, with high per capita income
By Shenghao Li & Civia Reinman
Store: M
M
is owned by the famously well-connected and well-married Miller sisters, daughters of American duty-free billionaire Robert W. Miller and his wife Maria Clara. Pia married oil heir Christopher Getty, Alexandra wed Prince Alexandre von Furstenberg, the only son of fashion designer Diane, and Marie-Chantal is married to Crown Prince Pavlos of Greece. Always on the best-dressed lists, the socialite sisters are the last word in what is chic and fashionable. Their image and the M brand are so well-defined, that when customers shop at their store, they feel confident that their purchase has the stamp of approval of the elegant owners. These customers travel, and can shop anywhere in the world, but choose to patronize M.
Ladies who lunch love to shop at M, a specialty store that carries luxury goods including; designer/couture sportswear, dresses, outerwear, intimate apparel, accessories, fine jewelry, and shoes. Not for the faint of finances, M is one of the world’s most prestigious retailers, and currently the status place to shop. It attracts a well-heeled, and celebrity clientele who feel very much at home in the rarefied atmosphere of the M stores. As noted by the Luxury Institute1, “Ultra-Wealthy Shoppers Spend More on Luxury Where They Maintain Personal Relationships; Pentamillionaires are more likely to be Close with specific sales professionals at Barneys, Bergdorf Goodman, and M.”
M’s caché can be attributed in part to the lavish customer service upscale shoppers have come to expect. The company offers extravagant special events, one-of-a-kind items, and especially attentive salespeople. Customers (who tend to be affluent women prepared to purchase the best at any price) are often known by name and their needs are fastidiously met.
Where: We locate our M stores at carefully selected venues in major metropolitan markets, with high per capita income