Two Canadians, a hair salon chain owner and a makeup artist, named Frank Angelo and Frank Toskan, respectively, started MAC in Toronto in 1984. The first U.S MAC store opened in 1991, located at Greenwich Village, New York. They wanted to create cosmetic products that could better withstand the rigorous wear required to withstand photo shoots, such as the heat from bright lighting. Toskan was the idea man in the company. Before he partnered with Angelo, he spent hours experimenting with formulas with the help of chemist Victor Casale, who was also his brother-in-law. He formed a business relationship with Angelo since he was a skilled entrepreneur. M.A.C. has propelled to incredible heights since its founding in 1985. Even with a marketing strategy based solely on word-of-mouth, M.A.C. has managed to rise as a global giant in the $160 Billion beauty industry. From sponsoring international fashion weeks to hosting slick celebrity powered parties. M.A.C. has become synonymous with glamour and stardom. Every aspect of what makes MAC Cosmetics; "MAC" being its products, its location, its brand image, or its phenomenal price point is unique and goes against most typical marketing methods. As we all know product, price, promotion and place are the four fundamental variables that either make or break a company. There are currently 108 locations between Canada, the U.S., and Europe, with extreme success in London, England. MAC is present in 53 stores across UK, out of which 8 are MAC's flagship stores.One of the remarkable aspects of the success of M.A.C. Cosmetics is the... [continues]
Cite This Essay
(2011, 11). Mac Cosmetics Analysis. StudyMode.com. Retrieved 11, 2011, from http://www.studymode.com/essays/Mac-Cosmetics-Analysis-827149.html
"Mac Cosmetics Analysis" StudyMode.com. 11 2011. 11 2011 <http://www.studymode.com/essays/Mac-Cosmetics-Analysis-827149.html>.
"Mac Cosmetics Analysis." StudyMode.com. 11, 2011. Accessed 11, 2011. http://www.studymode.com/essays/Mac-Cosmetics-Analysis-827149.html.