Factors influencing successful brand extensions Dr Leif E. Hem Associate Professor Norwegian School of Economics and Business Administration Breiviksveien 40 N-5045‚ Bergen Norway Tel No. Int. Code + 47 55 95 96 85 Fax No. Int. Code + 47 55 95 98 74 email: leif.hem@snf.no Leslie de Chernatony* Professor of Brand Marketing Birmingham University Business School The University of Birmingham Winterbourne 58 Edgbaston Park Road Edgbaston Birmingham B15 2RT England Tel No. Int. Code + 44 121 414 2299
Premium Brand Brand management Brand equity
5-6-1 Mergers and acquisitions 11 5-6-2 Alliance 12 5-6-3 Cost leadership 13 5-6-4 Joint venture 13 6. Global Factors: 14 6-1 -Political 14 6-2 -Social 15 6-3 -Economic 17 6-4 -Technological 18 6-5 - Legal 19 7. Conclusion 20 8. Reference 21-22
Premium International trade Globalization Strategic management
DEVELOPMENT OF THE AGRICULTURAL SECTOR (SUBTOPIC: AGENCIES IN THE AGRICULTURAL SECTOR) Introduction The agricultural sector is an important and strategic sector in the Malaysian Economy. It was leading sector at the time of independence in 1957‚ contributing 33% of the gross domestic product (GDP)‚ 67% of employment and 62% of exports. Industrialization and diversification commencing from the late1950’s‚ however brought about a decline in the economic role the sector. However‚ the agricultural
Premium Agriculture
Factors influencing the learning of a second/foreign language Some students learn a new language quickly and easily than others. This simple fact reflects the hard work and persistence of the learner. However there are other crucial factors influencing the success that are totally beyond the control of the learner. These factors can be categorized as: 1. Age: second language acquisition is influenced by the age of the learner. Many studies have found that adolescents learn more rapidly than
Premium Psychology Second language acquisition Knowledge
There are several important factors that influence consumer store choice behavior. Although the influence of these elements differs‚ depending on such variables as the type of product purchased the type of store (such as discount‚ department or other)‚ and the type of consumer ‚ the factors discussed in this section have been found to exert general influence on store choice. They include store location‚ physical design assortment‚ prices‚ advertising sales promotion personnel and services. Store
Premium Retailing Shopping mall Shopping
Personality Traits A leadership style may become an extension of a leader’s personality. If an individual is outgoing and assertive‚ he may prefer to communicate directly with subordinates through face-to-face interaction or confrontation‚ either on a group or individual basis. If he is more reserved‚ he might choose to lead by example or rely on written communication. Rather than addressing a group as a whole‚ the reserved leader is probably more comfortable meeting with subordinates on a one-on-one
Premium Management Leadership
The factors of influencing the fast food restaurant Chinese fast food is not something new. But fast food is not an original Chinese conception. Traditionally Chinese people value a certain kind of elegant and slow table manners‚ which symbolize health and politeness. The development of Chinese fast food can be traced to 1980s-1990s‚ when Western fast-food giants entered the Chinese market in order to attract more Chinese consumers. As a result of this‚ Chinese-style fast food emerged and
Premium Marketing
Comprehensive Literature Review: Factors Influencing Choice Of Accounting As A Major Kathleen A. Simons‚ Bryant College Dana R. Lowe‚ Bryant College David E. Stout‚ Youngstown State University Abstract Previous empirical studies have attempted to identify factors related to the choice of accounting as a major. Declining enrollments in accounting programs and uncertainties regarding the 150-hour certification suggest the need to re-examine and update these previous studies. New research in
Premium High school Major
that has resulted in significant impact. 32–65 OUR STORY 32 The Leader in Private Sector Development 40 Our Priority Sectors 50 Frontier Markets 58 Mobilizing for Maximum Impact CONTENTS This report summarizes IFC’s innovation and leadership role in the private sector. It is organized to highlight our strategy—our role (The Leader in Private Sector Development‚ pages 32–39)‚ what we do (Our Priority Sectors‚ pages 40–49)‚ where we do it (Frontier Markets‚ pages 50–57)‚ and how we do it (Mobilizing
Premium World Bank Development Developing country
Project Management within start-ups: Literary review and case studies in Stockholm‚ Sweden ADNOT THIBAULT Master of Science Thesis Stockholm‚ Sweden 2012 Project Management within start-ups: Literary review and case studies in Stockholm‚ Sweden ADNOT Thibault Master of Science Thesis INDEK 2012-52 KTH Industrial Engineering and Management Industrial Management SE-100 44 STOCKHOLM Master of Science Thesis INDEK 2012-52 Project Management within start-ups: Literary review and
Premium Project management