BMA791 SERVICES MARKETING Semester 1‚ 2013 THIS UNIT IS OFFERED IN: Hobart Teaching Team: Dr Rob Hecker Marcus Bai Xuesong CRICOS Provider Code: 00586B Contact Details Unit Coordinator & lecturer: Dr Rob Hecker Campus: Hobart Room Number: 307 Email: Rob.Hecker@utas.edu.au Phone: +61 3 6226 1774 Fax: +61 3 6226 2170 Consultation Time: By appointment 2 Contents Contact Details ……………………………………………………………………………………………………………………… Page 2
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evidence for Mandatory unit 838 – Demonstrate understanding of customer service for Diploma in Customer Service Level 3. Learning Outcome 1: Be able to follow their organisation’s accepted customer service language Assessment Criteria: 1.1 Communicate to customers their organisation’s service offer‚ how it balances organisational and customer needs and how it meets customer expectations 1.2 Compare the service offers of commercial‚ public sector and third sector organisations and how
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SERVICE MARKETING MIX MEANING A selection of services developed to offer customers a choice within a particular range. The elements of a services marketing mix are sometimes called the seven Ps: the four Ps of the marketing mix‚ plus three Ps of services: participants‚ physical evidence‚ and process (of service assembly). [pic] Service Marketing A Service is an economic activity‚ that is intangible or not be touched
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product. Product refers to the goods and services combination the company offers to the target market. In product‚ the company must consider the variety‚ designs‚ features brand name‚ packaging and services. The second one is place. Place includes company activities that make the product available to target consumers. The place included with the channels‚ coverage‚ assortments‚ location‚ inventory‚ transportation and logistics to intrude the product or services. The third one is promotion means activities
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Services Marketing Management BX660016 and BS201698 Assignment Two Strategic Service Quality Management Plan Name: Jack Boxall ID: BOXALKJ1 Lecturer: Rachel Byars Topic: The Importance of Customer Focused Service Strategies Due: Tuesday 8th May 2012 @ 1pm Words: 3573 Plan Introduction Envirowaste is a waste management organisation with branches throughout New Zealand which supply commercial solutions to waste disposal and recycling. Envirowaste is an independent limited liability
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Assignment Customer service Submitted by:Gergana Tsareva Id number: GT21132 Submited to:Chika Ugoji APRIL 2013 TABLE OF CONTENTS: 1.INTRODUCTION……………………………………………………………………………...3 2.Task 1: CUSTOMER SERVICE POLICY…………………………………………………..3 - Meaning………………………………………………………………………………...3 - Examples……………………………………………………………………………….3 - Table presentation…………………………………………………………………….4 - Reason of using customer service…………………………………………………..5 3.Task 2: REFLECTIC SUMMARY FOR GROUP WORK…………………………………
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With the advent of new modern era the management of dynamic service organizaions undersatnd the new economics of services‚ frontline workers and customers are the key focus areas to maximize profits in this new service paradigm through human capital investment‚ technological advancement which supports frontline employees‚ advanced recruitment and training process and benefits all together linked with the performane of employee at every level with a vision to get a competitive edge in the market to
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FACTORS AFFECTING GROWTH & DEVELOPMENT FACTORS AFFECTING GROWTH & DEVELOPMENT In this assignment is an explanation of genetic‚ biological‚ environmental and socio-economic and lifestyle that effect the development of an individual. Also using the case study of Emily there is explanation on 2 predictable and 2 unpredictable life events that could be affecting her now and the in the future. I will then be discussing the 2 sides to the nature –nurture debate‚ and then I will be evaluating how
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American Investment Management Services (AIMS) Teaching Commentary Overview THIS CASE DEALS WITH CUSTOMER PROFITABILITY ANALYSIS IN THE RETAIL INVESTMENT SERVICES BUSINESS IN THE YEAR 2000. IT IS BASED ON A LARGE AND WELL-KNOWN FIRM THAT PREFERS TO REMAIN ANONYMOUS. There are three distinct “layers” to the case. At the first level‚ the issue is ABC analysis for selected “problem customers.” The case illustrates a simplified version of an ABC system actually installed at the company
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A1 Award 1 - Understand the principles and requirements of assessment. 1.1 Explain the functions of assessment in learning and development. What is initial assessment and how does this identify learner’s needs? What is formative assessment and how does this track learner’s progress? What is summative assessment and how does this assess learner’s achievement? 1.2 Define the key concepts and principles of assessment. How do you make assessment using set criteria in order to make
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