Under Armour is an apparel company that has in a short period of time become one of the biggest sporting apparel companies in the world. This paper will describe the history‚ mission and vision statements‚ and the evaluation of the internal and external factors of Under Armour. With all of the success that Under Armour has had there’s still some problems that Under Armour needs to address when it comes to reaching out to the women’s market and also venturing out internationally. With all the success
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playing in one of the biggest games of your life and being held back because of what your wearing underneath your gear. That’s the way Kevin Plank felt in his football career always having to change underwear because it made him feel sluggish on the field. Well in 1995 on the football field at Byrd Stadium‚ when Kevin Plank played for The University of Maryland‚ he became very frustrated with having to change his sweat soaked cotton undershirt four times a game. Such t-shirts‚ which weigh six-ounces
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POINTS Introduction Under Armour’s rapid rise in the sports apparel industry under its founder and CEO Kevin Plank has surprised many. Plank has turned a company that he started in his grandmother’s basement into a powerful opposing force to Nike. The company’s competitive advantage comes through its focus on performance‚ and its products have been well received by athletes. The company currently enjoys a strong position as professional athletes and movie and video game creators clamor for its
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b. Distribution: Under Armour is definitely a company that allows their customers to deeply think about their product before making their purchase. They strive to distribute their product at the most efficient speed‚ so that their company can increase its value. The company sells their products from their website‚ www.underarmour.com‚ and in stores. However‚ their merchandise is also sold at larger distribution stores‚ like Dick’s‚ Nordstrom’s‚ Sport’s Authority‚ and Macy’s. They use a selective
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Under Armour is a leading athletic clothing line directed towards the overall athlete who is looking for the most comfort during extracurricular activities. The mission of the company is‚ "to provide the world with technically advanced products engineered with exclusive fabric construction‚ supreme moisture management‚ and proven innovation. In short‚ every Under Armour product is doing something for you; it’s making you better." Founded in 1996 by University of Maryland graduate Kevin Plank‚ Under
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affected Under Armour since the company’s establishment in 1996. Under Armour is most commonly known for its performance apparel‚ footwear‚ and accessories sold worldwide. Though fairly new‚ Under Armour has increased their stock price by more than 20% in the last three months as stated in‚ “Under Armour Through the Lens of Porter’s Five forces.” After introducing a new footwear collection in 2006‚ Under Armour’s net sales skyrocketed making them a force to be reckoned with. Despite Under Armour’s
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The Under Armour is a leading American sports clothing and accessories company. All of Under Armour’s products are based on its mission statement‚ “To make all athletes better through passion‚ design and the relentless pursuit of innovation”. It uses smart marketing technique to invite it fans and followers to buy its products‚ and clears away any barriers that the customers faces when making a purchase. As a result‚ the company generates more leads and more revenue. The Social media is an excellent
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Under Armour – Challenging Nike in Sports Apparel Zenith Shrestha 000722986 Section 1 Under Armour has dominated the performance apparel market in recent years. They have used innovative technology and created a product that is high in quality and has gained a lot of customer support from its target industry. Their strategy of producing climate favorable‚ Athlete friendly‚ fitting sizes apparel made of moisture-wicking polyester-blend fabric ensuring high quality has been working to good effect
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Case 5: UNDER ARMOUR 1.What is your assessment of the strength of competitive pressures stemming from rivalry among Under Armour‚ Nike and Adidas-Reebok? The Rivalry among competing sellers of sporting goods such as Under Armour‚ Nike‚ and Adidas-Reebok is strong and likely to intensify. The rivalry among sporting good sellers of energy will keep growing and will become stronger in coming years. Under Armour. Nike‚ and Adidas-Reebok have similar or competing product offerings and that
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1. a. Under Armour’s major competitive advantage is in its product concept. It produces athletic gear that enhances the performance‚ uses high-tech material that gives clothes a snug fit and wicks away moisture‚ keeping athletes cool‚ dry‚ and feeling “light”. It has a unique product. b. It frequently uses free endorsements. c. It has achieved a very rapid growth in a short period of time. It’s revenue has increased by almost 6 times between 2003-07. d. Under Armour brand is identified with performance
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