Task 1 There are four product levels such as core product‚ facilitating products‚ supporting products and augmented products. Core product is a basic level of product selling to the consumer at every product and sells the benefits to the guest. Facilitating products are goods which are presented to guests can use for core product. As we can see that‚ core products require facilitating products but do not require supporting products. The difference between facilitating and supporting products is
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1. Introduction About the Assignment This is the written assignment about marketing aspects of a company. Therefore our group decides to go with Sri Lanka Telecom Mobitel (mobile service partner) company. This report indicates the colligation between Mobitel and the Marketing Management subject. Basically we try to illustrate Mobitel’s marketing strategies‚ marketing mix‚ how they segmented the products etc. Under here we are going to firstly focus on the Products of the SLT Company
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Brands in the Lenovo space 13 Promotion Strategy 13 Impact of Promotion and Future Outlook 13 Channel Strategy 15 Channels of Distribution 15 Physical Distribution 16 Lenovo Customer Support 17 Distribution Strategy 18 Pricing Strategy 19 Alternate Pricing Strategy 20 Product Life Cycle and New Product Development Strategy 21 References 22 Shop Visits 23 Introduction Lenovo is an ace Chinese computer technology corporation that develops‚ manufactures and markets desktops and
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Module - 1 Meaning: According to Philip kotler Service:-“any act or performance that one party offers to another that is essentially intangible and does not result in the ownership of anything. Its production may or may not be tied to the physical product.” According to leonard l.berry “Goods can be defined as objects‚ devices or things‚ whereas services can be defined as deeds‚ efforts or performances.” Characteristics of services: Intangibility: • Cannot be seen like the physical products
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3.1 Explain how products are developed to sustain competitive advantage 3.1.1 Packaging Elements | Competitive advantages | Physical Protection28 gram package‚ reduction of 8gr per bottle | Reduce price per bottle‚ make more attractiveness for the product. | DistributionDirect to retailers | More convenient for customers. | SellingProvide ingredient in each bottle such as: Number of calories‚ % of carbohydrate‚ vitamins‚ and minerals. | Customer understands about Gatorade ingredients
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1. Does the country market that you recommended for Eco Store Company match the objectives for the organisation and what is the competitive advantage of choosing that market? Eco store was found in New zealand in 1993. In 2002‚ ecostore launched into New Zealand supermarkets‚ followed by Australia in 2004 and‚ after that in 2005 eco store expanded the range to include household cleaners‚ body care and baby care. Eco store products have a wealth of scientific research and innovation behind them. Under
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The Mission Mission which indicates the purpose and activities of the business‚ for example‚ The following table contrasts hard and soft mission statements. Hard | Soft | What business is/does Primary products/services Key processes & technologies Main customer groups Primary markets/segments Principal channels/outlets | Reason for existence Competitive advantages Unique/distinctive features Important philosophical/social issues Image‚ quality‚ style‚ standards Stakeholder
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1. (a) Explain how a firm operating in an oligopolistic market might attempt to increase its market share. Oligopoly: A market or an industry dominated by a few firms The key point in Oligopoly is that whether the number of the firms in the industry is big or small‚ a large proportion of the market/industry’s output is shared by just a small number of firms. The number of ‘a few’ firms that dominate the market varies depending on the sections of industry. For example 90% of petrol sold in a
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Republic of the Philippines CAVITE STATE UNIVERSITY Rosario Campus (Formerly Cavite College of Arts and Trades) Rosario‚ Cavite (046 437-7776) Love on a Box Business Plan “Spread the Love to your Love ones” Members: Aurea‚ Nerissa G. Cosme‚ Diana Rose A. Jamilla‚ Sarah Mae N. Pascua‚ May Ann R. Saguid‚ Karen Mei L. Santos‚ Ma. Emma C. Taglinao‚ Hazel Anne P. Villena‚ Jamille Anne T. Voluntad‚ Nelyn A. July 1‚ 2013 BS InfoTech 401-B Mr. Westley Alcayde
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Production‚ Marketing‚ Finance‚ Administration‚ Human Resources. * Functions * Production – the changing of natural resources into a product or service. * Marketing – IT is to do with identifying consumer needs and pleasing them. Eg: Pricing‚ advertising‚ promotion‚ packaging‚ etc. * Finance – they are in control of the money in a business. They must record transactions‚ produce documents to show the success/failure of the business (performance) and to control the flow of money
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