Southwest Airlines Case Study 1. Company Overview Southwest airlines began in 1967 as a low-cost‚ low-fare‚ customer-friendly air service shuttling passengers between San Antonio‚ Dallas and Houston‚ Texas. Founded by Rollin King and Herb Kelleher‚ Southwest moved from a small commuter transport of 18 round trip flights within Texas to a bustling market share leader providing more domestic flights than any other airline within the industry. Within two years of its first flight the airline was able
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ECO2 Airline Deregulation: A Comparative Report Submitted by: Jan Abigail Maravilla Harold De Guzman Mario Giordano Sarmiento Lady Valles Marlon Antojado Submitted to: Mr. Paul Caampued III ABSTRACT This study provides a comparative analysis of the state of the airline industry before and after deregulation. The paper considers most if not all possible areas of growth and development that will affect the airline transportation industry. It generates
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AIRLINE RESERVATION SYSTEM 1.1 Abstract Main aim of the Airline Reservation System is to help the customers in reserving Air tickets through online. Airline Reservation Systems (ARS) used to be standalone systems. Each airline had its own system‚ disconnected from other airlines or ticket agents‚ and usable only by a designated number of airline employees. Travel agents in the 1970s pushed for access to the airlines ‘systems. Today‚ air travel information is linked‚ stored‚ and retrieved by a network
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Scandinavian Airlines: The Green Engine Decision Scandinavian Airlines serves 32 million people and is the largest airline in Scandinavia. It has been a first-mover in many areas and has built a positive reputation for corporate responsibility. Having decided to update its fleet with 55 Boeing 737s‚ SAS now has to decide whether to purchase DAC green engines. Arguments for and against purchasing the green engine – Director of Aircraft & Engine analysis Having spent almost five years on
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Marketing Plan for Breeze Airlines 24 April 2010 Marketing Plan for Breeze Airlines Air has become the most preferred method of transportation for many people around the world and more travelers are looking for affordable ways to travel between destinations. Consequently‚ the increase in customer’s demand for cheaper fares has created an excellent business opportunity for low cost airlines to emerge. Low cost carriers have been successful satisfying customer’s demand for cheaper
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Brief History of Indian Airlines India’s chiefly domestic state-owned carrier‚ Indian Airlines Ltd.‚ flies passengers and cargo to 59 domestic and 16 international destinations. Its fleet numbered 52 aircraft in 2000. Indian Airlines has traditionally based its network around the four main hubs of Delhi‚ Mumbai (formerly Bombay)‚ Calcutta‚ and Chennai (formerly Madras). The airline carries about six million passengers a year and has a substantial freight operation. Origins The Air Corporations
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The capital structure of both of these airlines are complete opposites from one another. The way that they have built themselves up and go about running it financially show the flaws of the saying “too much of a good thing” can have on a company. Most notably that of American Airlines has dramatically changed since that of 2013 before going bankrupt.. Since 2013 American airlines has entered financial difficulties that have caused it to go bankrupt. With the merger it did with US airways it did
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COMPANY PROFILE Singapore Airlines Limited REFERENCE CODE: FDB4E7D4-81AF-4E6E-8771-7F06202C7046 PUBLICATION DATE: 20 Feb 2015 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. Singapore Airlines Limited TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts................................................................
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Malev Hungarian Airlines Outline * History * Situation Analysis * Environmental Scanning * External Scanning * Internal Scanning * IFAS‚ EFAS‚ SFAS * Strategies‚ New Mission & Objectives * Portfolio Analysis * BCG Matrix * Strategy Implementation History Malev Hungarian Airlines (Magyar Légiközlekedési Vállalat) was founded in 1946 as the principal airline and flag carrier of Hungary until its bankruptcy in 2012. Located in Budapest International
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Domestic Airlines in India - Leveraging Price Till the year 2002‚ the Indian traveler rarely traveled by air as the fares were much higher than those for road and rail travel. But in 2002‚ the companies offering air travel changed the market dynamics completely. For the first time in the history of the industry‚ efforts were made to make air travel affordable to a larger section of the population‚ leading to an unprecedented development in the commercial aviation industry in the country. The
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