Marriott Corporation: The Cost of Capital April 2012 Executive Summary Determining the appropriate cost of capital for new investment projects for a diversified company like the Marriott Corporation is not an easy endeavor. However‚ it is an important exercise because the more effective the process‚ the better it can help to support the company’s growth objective with its financial strategy. The four components of the financial strategy are: manage rather than own hotel
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Analysis of Marriott International: A closer look Marriott International was founded on May 15‚ 1927 by J. Willard Marriott in Washington D.C. It started out as a root beer stand which grew into a chain of restaurants and hotels (Marriott International Inc.‚ 2013). Now Marriott International has around 3‚150 properties for lodging in the United States and 67 in other countries (Marriott International Inc‚ 2012). The Executive Chairman is Bill Marriott and the President and CEO is Arne Sorenson.
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Alice S. Marriott open the first A&W root beer franchise. Hot Mexican food is added to the menu. The addition of hot food inspires the name The Hot Shoppe. Two more Hot Shoppes are added‚ including the East’s first drive-in restaurant. “In-flight” airline catering debuts when Hot Shoppes begins delivery of boxed lunches to passengers at Hoover Airport. Hot Shoppes‚ Inc. stock becomes public at $10.25/share and sells out in two hours of trading. The 365-room Twin Bridges Marriott Motor Hotel
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MARKETING FOR MARRIOTT INTERNATIONAL Introduction: Marriott is a multi brand company with a Global Portfolio that providing lodging that fit within many market segments. This report will discuss briefly Marriott’s Portfolio of hotels‚ what they do‚ briefly examine a number of their key marketing strategies and examine how they are implemented‚ measured and ask the question does this make them market leaders? The final part of this report will try to identify if there are services or products
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explore the obstacles organizations face in implementing total quality management philosophy. Data were gathered from a national survey of quality managers. This report provides a useful framework for evaluating the significance of the barriers to TQM success. Introduction Organizations continue to track competitive advantage by means of improved quality and satisfied customers. To improve competitiveness‚ organizations that sought higher level of efficiency in its processes and functions took
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Marriott Corporation: The Cost of Capital (Abridged) General Approach The company is split into 3 divisions Lodging‚ Contract Services and Restaurants. The WACC for each of the 3 divisions and then subsequently the entire corporation’s WACC need to be calculated. This will be done through calculating the WACC for each of the 3 divisions and then taking a weighted average of these 3 divisional WACC numbers to get the overall Marriott Corporation WACC. 1. Calculating the Beta a
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Marriott Corporation (A) Introduction In 1927 J.W. Marriott Sr. founded the Marriott Corporation (MC) and during the 1980s experienced a huge growth. Marriott’s main strategy in those days was developing hotel properties around the world and selling these properties to outside investors while retaining lucrative long-term management contracts. MC was a conservative company and it stressed the themes of careful attention on the details‚ the organization and its employees. Quality was the one of the
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Quality Management‚ 6th ed. Goetsch and Davis 1 © 2010 Pearson Higher Education‚ Upper Saddle River‚ NJ 07458. • All Rights Reserved. Quality Management for Organizational Excellence Lecture/Presentation Notes By: Dr. David L. Goetsch and Stanley Davis Based on the book Quality Management for Organizational Excellence (Sixth Edition) Quality Management‚ 6th ed. Goetsch and Davis 2 © 2010 Pearson Higher Education‚ Upper Saddle River‚ NJ 07458. • All Rights Reserved. MAJOR TOPICS What is Quality
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Harvard Business School 9-289-047 Rev. April 1‚ 1998 Marriott Corporation: The Cost of Capital (Abridged) In April 1988‚ Dan Cohrs‚ vice president of project finance at the Marriott Corporation‚ was preparing his annual recommendations for the hurdle rates at each of the firm’s three divisions.部门 要求报酬率 Investment projects at Marriott were selected by discounting the appropriate cash flows by the appropriate hurdle rate for each division. In 1987‚ Marriott’s sales grew by 24% and its return on equity
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| Marriott Case | Cost of Capital | | Facts: Dan Cohrs is preparing the annual hurdle rates for the three divisions of Marriot Corporation (Lodging‚ Contracts‚ and Restaurants) which will have a significant impact on the firm’s financial and operating strategies. Marriott’s has been truthful to its operating strategy to remain a premier growth company‚ Marriott’s sales and earnings per share have doubled over the last four years. In 1987 Marriot’s sales rose 24%‚ the return on equity
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