focus on to influence consumer behavior? 3. Arguments. Present an argument about which literatures you are going to concentrate on. The main areas considered for this Consumer Behavior research are Psychology and Social Media. Five different articles were chosen from a broad research done previously where twenty-one articles were reviewed. Three of the five articles chosen are within the psychology area and two of them are related social media. 3.1 Psychology Emotions in consumer behavior: a hierarchical
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Bibliography: |SL NO |TITLE OF THE BOOK REFERED |AUTHOR |PUBLICATION |EDITION | | |Marketing Management |Philip Kotler |Prentice Hall Of India Private Ltd. |9th Edition | | |Consumer behavior |Suja Nair |Himalaya | | | |Marketing Management |Reddy Appannaiah And | | | | | |Ramanath |Himalaya |4th Edition | | | |WEBSITES: | |Www. Bajaj .com |
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behavior and their application to Bidco and‚ the evaluation of the relationship between brand loyalty‚ corporate image and repeat purchase. 1.2 Purchase decision making process Behind the visible act of making a purchase lays a decision process. The consumer purchase decision making processes are the stages a buyer passes through in making choices about which products and services to buy. The five stages is summarized in the diagram below: Fig 1.1 Source: PicstoPin‚ 2014 Problem recognition; This
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Introduction Consumers influence each other in several ways: they exchange information through communication‚ seek or give opinions and copy each other’s behaviour. Researchers recognise the giving and seeking of opinions as one of the most important word-of-mouth influences on brand and product choice (Bristor‚ 1990 and Weimann‚ 1994). Especially in fashion‚ social groups and opinion leaders influence product and brand evaluations (Amaldoss and Jain 2008). Fashion consumers often refer to fashion
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to make purchasing decisions." Regis McKenna The main objective of social media and consumer behavior research study is to study the usage patterns of social media users‚ if changes have taken place in terms of consumer behavior by the usage. And of greatest importance is how the results can help to change businesses’ marketing and communication strategies according to consumers’ needs.Traditional consumer behavior theory is based on the physical principals of selling. This selling environment
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Kotler Philip‚ “Marketing Management”‚ Singapore‚ Pearson education publication pte.ltd‚ 2003. 2. Kothari.C.R‚ “Research Methodology”‚ New Delhi‚ Wishwa Prakashan publication (p) ltd‚ 2003. 3. Sumathi.S and Saravanavel‚” Marketing Research and Consumer Behavior”‚ New Delhi‚ Vikas publishing house pvt ltd‚ 2003. 4. Jananee.G‚ “A Study on Factors contributing to buyers purchasing decision”‚ MSSM‚ 2007.
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1 Issue 8‚ November 2012‚ ISSN 2278‐0629 CHANGING PURCHASE BEHAVIOUR OF INDIAN CUSTOMERS MRS. PALLAVI KUMARI* *Lecturer‚ Biju Patnaik Institute of Information Technology & Management Studies‚ Bhubaneswar. ABSRACT The way Indian consumers are spending their money on various items has changed in recent years. With the ever-increasing penetration of internet and social media‚ the purchasing behavior of Indian consumers has changed dramatically. Urbanization is taking place in India at a
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CUSTOMER ATTITUDE TOWARDS PRODUCT OF HDFC STANDARD LIFE INSURANCE Submitted by‚ SANDHYA MBA – Semester III (Session 2009-2010) CHAPTER: 1 INTRODUCTION OF THE Study INTRODUCTION OF THE STUDY In my research I have tried to find out what the customer attitude towards the product of HDFC Standard Life Insurance. The study has been carried out in Bhilai. It has been carried out with the purpose to study the
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INTRODUCTION Consumer behaviour study is based on consumer buying behaviour‚ with the consumer playing the three distinct roles of users‚ payer and buyer. Consumer behaviour is the study of when‚ why‚ how‚ and where people do or do not buy products. It blends elements from psychology‚ sociology‚ social anthropology and economics. It attempts to understand the buyer decision making process‚ both individually and in groups. It studies characteristics of individual consumers such as demographics
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“technology-based self-service” (Dabholkar et al. 2003). Such developments are changing the way that service firms and consumers interact‚ and are raising a host of research and practice issues relating to the delivery of e-service. E-service is becoming increasingly important not only in determining the success or failure of electronic commerce (Yang et al.‚ 2001)‚ but also in providing consumers with a superior experience with respect to the interactive flow of information (Santos‚ 2003). Online service
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