Q1.Competitive Advantage Explain Competitive advantage Air Asia build up their competitive advantage form providing customer lowest price and omit theunnecessary service. For example‚ Air Asia install kiosks to speed up check-in. With those innovations‚ it truly making aviation become more convenient. The customers and the operations are around Asia. Air Asia use IT to connect and integrate those end-to-end support processes. As a member of the AirAsia Team have highly competitive and
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ALBUKHARY INTERNATIONAL UNIVERSITY FOUNDATION STUDIES PROGRAMME 2011-2012 ALBUKHARY INTERNATIONAL UNIVERSITY FOUNDATION STUDIES PROGRAMME 2011-2012 Assessment Task: Team Project (10%) Type of assessment: Four persons in a team Starting Date: Week 5 Ending Date: Week 10 Learning Outcome tested: 1. LO1 – Explain the difference between data and information‚ the economics and problems associated with information. 2. LO2 – Distinguish between different types of technologies for acquiring
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the same concept in Asia. Air Asia executed the cost leadership strategy with introduced ticketless travelling‚ one type cabin‚ free seating‚ and online booking trough internet that able slash the price into 40% - 60% cheaper than regular airlines (Declanegan‚ 2012) “Now Everyone Can Fly” described AirAsia’s value. Operational effectiveness and cost advantages created efficiency go directly to end user. Customer enjoy more surplus with price falls‚ and encourage more air travel among Malaysians
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Version 1.0 Strengths‚ Weaknesses‚ Opportunities and Threats Analysis for AirAsia 1.0 Strengths Ø Air Asia has a very strong management team with strong links with governments and airline industry leaders. This is partly contributed by the diverse background of the executive management teams which consists of industry experts and ex-top government officials. For example‚ Shin Corp (formerly owned by the family of former Thai Prime Minister - Thaksin Shinawatra) holds a 50% stake in Thai AirAsia
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Problem Statement AirAsia’s attempts to expend its service offering into long-haul flights and gaining additional recognition and market share is consistent with owner Tony Fernades’ company goal; however‚ the strategy changes required to be a successful long-haul airline significantly differ from and conflict with its current resource base (i.e. aircraft types‚ hubs‚ employee skills) and core competencies and capabilities (i.e. cost and efficiency optimization/utilization) as a low-cost carrier
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SWOT ANALYSIS FOR AIR ASIA Strengths‚ Weaknesses‚ Opportunities and Threats Analysis for AirAsia Strengths The first phase of the swot analysis is the strengths analysis for Air Asia. There are some unique strengths of Air Asia that others company could not defeat them. First and foremost‚ Air Asia has a very cooperative and strong management team with strong connections with the government and the airline industry leaders.This is partly contributed by the diverse background of
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INTRODUCTION Air Asia Berhad was set up by Dato’ Tony Fernandes in 2001. In December 2001‚ Dato’ Tony Fernandes along with Dato’ Pahamin Ab. Rajab (Chairman‚ AirAsia)‚ Dato’ Kamarudin bin Meranun (Deputy Group Chief Executive Officer‚ AirAsia) and Abdul Aziz bin Abu Bakar (Director‚ AirAsia) formed a partnership and set up Tune Air Sdn Bhd (Tune Air)‚ an airline holding company then bought over AirAsia from government-owned conglomerate DRB-Hicom on December 2‚ 2001 which Air Asia was originally
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Summary July 31‚ 2012 Garnier‚ J.‚ Helsing‚ D.‚ Howell‚ A.‚ Kegan‚ R.‚ Lahey‚ L.‚ Lemons‚ R. W.‚ Rasmussen‚ H. & Wagner‚ T. (2006). Change leadership: A practical guide to transforming our schools. San Francisco‚ CA: Jossey-Bass Credibility: Tony Wagner – codirector of the Change Leadership Group (CLG) at the Harvard Graduate School of Education. Tony was a classroom teacher for 12 years‚ a principal‚ project director for the Public Agenda Foundation‚ cofounder and executive director of Educators
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motive driven company such as Air Asia has to develop me method on how to connect with the society’s lifestyle‚ demographics‚ and media. Technological point of PEST analysis relates with competing technology development with other competitors and effective information and communication between the market and the company. Political Analysis Political Analysis mainly states about the aviation acts and regulation which needed by aviation company such as Air Asia to operate their business. The
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AirAsia X only focuses on long-haul routes. AirAsia ’s registered office is in Petaling Jaya‚ Selangor while its head office is at Kuala Lumpur International Airport. 10 years on after taking a bold chance to start a low cost airline‚ AirAsia’s CEO Tony Fernandes has built AirAsia from two planes to 115 aircraft today‚ flying to more than 400 destinations spanning 25 countries‚ making the slogan “Now Everyone Can Fly” come true. It operates with the world ’s lowest unit cost. It has hedged 100% of
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