Tangible resources A tangible resource is a resource is a quantifiable asset of the business such as manufacturing plants and equipment (Hanson‚ Hitt et al. 2011). In tangible resources‚ we’ll be looking at the company’s financial resources‚ the organizational resources and technological resources. Financial Resources In this part‚ we’ll be analyzing the company’s financial resources which are involved are the analysis of solvency‚ profitability‚ investor’s ratio‚ liquidity ratios and analysis
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and commence operations on 18 November 1996. Established with the dream of making flying possible for everyone Originally founded by a government-owned conglomerate‚ DRB-COM. Bought by former Time Warner executive‚ Tony Fernandes ’s company Tune Air Sdn Bhd on 02 Dec 2001 COMPANY PROFILE –Cont‘ Malaysian Low- cost airline Largest low fare‚ no frills air line and a pioneer of low cost travel in Asia Operates scheduled domestic and international flights to
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PRINCIPLES OF MARKETING DMK0013 ASSIGNMENT 1 Topic: COMPANY CASE STUDY (AirAsia: The Sky’s the Limit) INSTRUCTION: 1. Answer the questions as per attached. 2. Mode: Individual 3. The format of the assignment shall be in accordance with the following description: Font : Arial Size : 11 Spacing : 1.5 Text : Justified 4. Assignment shall be at least 10 pages. 5. The cover page shall be in RED colour and the template is as per attached. 6. Ideas or texts
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limited service hotel chain operated by Tune Hotels Regional Services Sdn Bhd that provides a claimed "5-star sleeping experience at a 1-star price" accommodation. Tune Hotels is part of the Tune Group‚ the private investment group of Tan Sri Tony Fernandes‚ founder and group CEO of low-cost airline AirAsia. Tune Hotels states that it is aiming for 100 hotels in its global portfolio by 2015. Contents [hide] 1 Limited service 2 Hotel locations 2.1 Malaysia 2.2 Indonesia 2.3 United Kingdom
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petrol cost. Even though when the world has underwent a global economic crisis in recent years‚ the revenue of Air asia has increased continuously. (9) In order to achieve current successes of Airasia‚ it is undenied the big contributions of Tony Fernandes who purchased bleeding low cost subsidiary of air Malaysia from Malaysian government in 2001. He implemented Blue ocean strategy of Air Asia first in Malaysia and then in Indonesia‚ Japan‚ the Philippines and Thailand via joint venture companies
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GCB2033 Introduction to Management September Semester 2013 Assignment 2 (CASE STUDIES) 15% INSTRUCTIONS AND GUIDELINES: - 2 – 3 students per group - Answer ALL questions - All students are expected to comply with the guidelines for academic honesty. Academic dishonesty‚ including plagiarism‚ cheating‚ allowing others to copy your work or copying the work of others‚ is strictly prohibited. Reports which are highly similar will be penalized. SUBMISSION - Submission deadline:
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What do you meant by “Transportation”? Transportation allow humans and things to go places‚ whether it is across a room or across an ocean. Today we have seen many methods of transport which is by sea‚ land or air. There are many forms of transportation‚ like walking‚ bicycles‚ cars‚ trains‚ aircraft‚ boats‚ and in fact anything that allows a person or item to move. Without transportation we would be confined to living our lives in one spot. Do you know that airline industry is very competitive with
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must work closely with other company departments. Other departments have an impact on marketing department’s plans and actions. Fernandes (the CEO of Air Asia) contributed heavily to the success of Air Asia. He was seen working alongside with the employees as a baggage hander to get to know his staff members and to listen to the customer’s wants and needs. Mr. Fernandes also asked customers for feedback for the service that was provided for them. Feedback is crucial for Air Asia so that they could
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carrier terminal (LCCT) at Kuala Lumpur International Airport. Air Asia was established in the year 1993 and started its operations on the 18 November 1996. Originally‚ it was founded by a DRB-HICOM which is the government owned conglomerate. Then‚ Tony Fernandes’s company which is Tune Air Sdn. Bhd. bought the company on the 8 September 2001 with estimation of RM 40 million debts. The operations of Air Asia began on 8 December 2001 until now. There are many continuous transformations that Air Asia
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------------------------------------------------- Early years[edit] Fernandes was born in Kuala Lumpur to an Indian father (a physician‚ originally from Goa) and Portuguese-Eurasian mother‚ Ena Dorothy Fernandes of Malacca‚ Malaysia.[2][3] At a young age‚ he used to follow his mother‚ a businesswoman‚ to Tupperware dealer parties and conventions. He was educated at The Alice Smith School in Kuala Lumpur‚ Epsom College from 1977 to 1983 and graduated from the London School of Economics in 1987. He
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