"Tony Fernandes Leadership" Essays and Research Papers

  • Tony Fernandes Leadership

    I would like to review about Tan Sri Anthony Francis Fernandes (also known as TonyFernandes) which was born in 30 th of April in 1964 in Kuala Lumpur. He had graduated inaccountancy from the London School of Economics in 1987 and started working as FinancialController at Virgin Communications London for two years, Senior Financial Analyst atWarner Music International London for three years, and returns to Malaysia and became theyoungest Managing Director of Warner Director at Warner Music, as Regional...

    AirAsia, Airline, Baggage handler 1270  Words | 4  Pages

  • Success Factor of Tony Fernandes

    Part B Biography of Malaysian entrepreneur: Tony Fernandes Tan Sri Anthony Francis Fernandes CBE (born 30 April 1964; also known as Tony Fernandes) is a Malaysian entrepreneur and the founder of Tune Air Sdn. Bhd., who introduced the first budget no-frills airline, AirAsia, to Malaysians with the tagline "Now everyone can fly". He has since founded the Tune Group of companies. In 2007, Tony Fernandes started a hotel chain, Tune Hotels, based on the no-frills concept. The first Tune Hotel was...

    AirAsia, Airline, Kuala Lumpur 1256  Words | 4  Pages

  • Tony Fernandes Bio

    Tony Fernandes founded Tune Air Sdn Bhd in 2001, with a vision to make air travel more affordable to Malaysians. With that in mind, Tony and his three partners bought over AirAsia from its owner DRB-Hicom. Tune Air's initial project was to remodel AirAsia into a low fare no frills carrier after successful low fare airlines such as U.S.-based Southwest Airlines and Dublin-based Ryanair and create a new aviation product in Malaysia. Under Tony’s leadership, the fledging airline with a RM40 million...

    AirAsia, Airline, Low-cost airlines 957  Words | 3  Pages

  • Social Responsibility of Tan Sri Tony Fernandes

    ------------------------------------------------- Early years[edit] Fernandes was born in Kuala Lumpur to an Indian father (a physician, originally from Goa) and Portuguese-Eurasian mother, Ena Dorothy Fernandes of Malacca, Malaysia.[2][3] At a young age, he used to follow his mother, a businesswoman, to Tupperware dealer parties and conventions. He was educated at The Alice Smith School in Kuala Lumpur, Epsom College from 1977 to 1983 and graduated from the London School of Economics in 1987....

    AirAsia, Airline, Kuala Lumpur 1669  Words | 6  Pages

  • assesment 1 provide leadership

    1- The strategies the leadership of Air Asia use to communicate the organisational mission, goals and expectations to teams and individuals are as follows: To be the best company to work for whereby employees are treated as part of a big family Safety- Adopting a zero tolerance to unsafe practices and strive for zero accidents through proper training, work practices, risk management and adherence to safety regulations at all times. Valuing our People- Committing to our people’s development...

    AirAsia, Better, Employment 1532  Words | 6  Pages

  • Tony Fernandes

    1.0 INTRODUCTION Nowadays, AirAsia is the best of the Asian airline companies in its market segment and became profitable almost immediately after Tony Fernandes took it over in spite of the air-travel downturn following the 11 September 2001 terrorist attacks. These results can be only explained by the fact that Tony Fernandes is a great leader. First of all, his skills and personal qualities are those of a good leader. He was entirely committed to his business (sometimes with a little humor)...

    AirAsia, Airline, Avianca 2890  Words | 8  Pages

  • Tony Fernandes

        Dato' Sri Tony Fernandes Group CEO, AirAsia Berhad Dato' Sri Tony Fernandes founded Tune Air Sdn Bhd in 2001, with a vision to make air travel more affordable to Malaysians. Tony and his three partners bought over AirAsia from its owner DRB-Hicom and re-launched the airline as a low-fare carrier modelled after such successful low fare airlines as U.S.-based Southwest Airlines and Dublin-based Ryanair. Under Tony’s leadership, the fledging airline with a RM40 million debt became a thriving...

    AirAsia, Airline, Boeing 737 381  Words | 2  Pages

  • Air Asia Essay

    Question : How would you describe Fernandes’ entrepreneurial strategy? 1. General. Tony Fernandes was a risk taker; he bought his airline without prior knowledge about aviation as well as firsthand experience with the airline industry. He said in one of the interviews, “Go with your gut, give it your best bet and you may fail, but don’t give up” (INSEAD Knowledge, 2007). This statement shows the type of the person that he is. He is an independently-minded person who knows when to trust his gut...

    2010 Formula One season, AirAsia, AirAsia X 1137  Words | 7  Pages

  • Background Of Tony Fernandes

     Background of Tony Fernandes Tony Fernandes was born on 30 April 1964 in Kuala Lumpur to an Indian father who was originally from Chennai, India and a Christian Eurasian mother of mixed Portuguese and Malaccan descent. He was educated at Epsom College from 1977 to 1983 and graduated from London School of Economics in 1987. He had worked briefly with Virgin Atlantic as a Financial Controller. He was also the youngest CEO to lead the Warner Music Records (Malaysia) before deciding to set up Tune...

    AirAsia, Airline, Kuala Lumpur 815  Words | 2  Pages

  • Entrepreneurs in Malaysia

    Bhd and Mr Tony Fernandes, CEO of AirAsia. Kamarun Jamal started a ‘nasi kandar’ restaurant in the year 2000 and since then, has expanded his business to six restaurants in Penang. They are located in Juru, Bukit Minyak, Raja Uda, Bayan Baru, Bagan Jermal and Bukit Jambul. In his early years, he worked at a number of ‘nasi kandar’ restaurants in Penang before starting his own restaurant. With not much money in hand, he started the restaurant with help from his brother. Tony Fernandes founded Tune...

    AirAsia, Entrepreneur, Entrepreneurship 1563  Words | 6  Pages

  • Airasia

    the case? 7 3. By focusing on low prices, has Airasia pursued the best strategy? Why or why not? 9 4. Given AirAsia’s current situation with bigger competitors following its business model, what other recommendations would you make to CEO Tony Fernandes for the future of his company? 10   Introduction   Questions for Discussion 1. What are the micro and macro environmental factors that have contributed to the early success of AirAsia? Microenvironment Micro environmental factors...

    AirAsia, Airline, Competition 1472  Words | 6  Pages

  • fgffgfgfgfgfg

     AirAsia originally was founded by government and on 2 December 2001 was bought by Tony Fernandes. AirAsia was established in year 1993. AirAsia has travel around the earth and ascend to become the world’s best in year 2001. AirAsia continues to spread out the way for low-cost aviation through the innovation, efficient and passionate approach to business with a route a network that extent through over 20 countries. There are some companies which link with AirAsia such as AirAsia X, Thai AirAsia...

    AirAsia, Airline, Low-cost airlines 911  Words | 8  Pages

  • Case Study Air Asia 2

    Flores April Danielle Marquez Korina Robles Nicole Zulueta Company Case (AirAsia: The Sky's the Limit) 1. What are the micro and macro environmental factors that have contributed to the early success of AirAsia? Micro Environmental Factors CEO Tony Fernandes – a strong believer in “leading by example”, he works alongside his team that allows him to get to know them better. Partners – although AirAsia has limited resources, it has been able to fulfill customer’s needs by collaborating with its partners...

    AirAsia, Airline, Competition 705  Words | 4  Pages

  • Air Asia assignment

    respectively. On the other hand, AirAsia is an imitator in a market with limited competition and growing demand from a previously nonexistent market segment. AirAsia chose to be centered on cost leadership. According to Porter’s generic strategies (1985), one of the generic strategies is the cost leadership. AirAsia wanted to be a leader in the lowest cost to run their business. Therefore, building and sustaining it’s competitive advantage by providing services at a price that is simply lower than...

    AirAsia, Airline, Low-cost airlines 796  Words | 3  Pages

  • 7s Airasia

    systems. AirAsia was the first to introduce e-tickets in Asia and open the online ticket booking system. 2.5 Style Leadership style is another key success of AirAsia. Mr. Fernandes (the owner), not only focuses on task-oriented leadership, but also employs a people-oriented style to show interest and concern to employees in order to motivate and engage them. Mr. Fernandes sets shared and clear goals for employees to make them accomplish those goals step by step so that the whole organization...

    AirAsia, Airline, Business model 661  Words | 3  Pages

  • Social Network

    corporate culture, encouraging pilots to cook breakfast for engineers each quarter to thank them for looking after their aircraft. As CEO, Fernandes ensures that he is accessible to all his staff by giving them his mobile telephone number. Air travel in Asia is heavily regulated, but. Fernandes has played a crucial role in lobbying for its deregulation. In mid-2003, Fernandes engaged the support of the former prime minister of Malaysia, Tun Dr. Mahathir Mohamad, to network with neighboring countries in an...

    AirAsia, Airline, Kuala Lumpur International Airport 2099  Words | 6  Pages

  • Airasia It Project

    countries, AirAsia is truly Asia’s leading airline with the widest route connectivity and largest customer base. With the unmistakable tagline,“Now Everyone Can Fly”, AirAsia has made flying affordable for more than 50 million guests. In 2001, Dato’ Tony Fernandes along with Dato’ Pahamin Ab. Rajab (Chairman, AirAsia), Dato’ Kamarudin bin Meranun (Deputy Group Chief Executive Officer, AirAsia) and Abdul Aziz bin Abu Bakar (Director, AirAsia) formed a partnership to set up Tune Air Sdn Bhd and bought AirAsia...

    AirAsia, Airline, Low-cost carrier 1774  Words | 7  Pages

  • Air Asia History

    started operations on 18 November 1996. It was originally founded by a government-owned conglomerate DRB-Hicom. On December 2, 2001, the heavily-indebted airline was purchased by former Time Warner executive Tony Fernandes's company Tune Air Sdn Bhd for the token sum of one ringgit. Fernandes proceeded to engineer a remarkable turnaround, turning a profit in 2002 and launching new routes from its hub in Kuala Lumpur International Airport at breakneck speed, undercutting former monopoly operator Malaysia...

    AirAsia, Airline, Kuala Lumpur 710  Words | 3  Pages

  • Pest Analysis on Airasia

    confronted by AirAsia besides that, this analysis also helps to identify AirAsia's competitive strategy and analyse how the strategy is implemented to gain competitive advantage. Background on AirAsia AirAsia was set up by Dato' Tony Fernandes in 2001. In December 2001, Fernandes and his partners set up Tune Air Sdn Bhd (Tune Air), an airline holding company then bought over AirAsia. Now, AirAsia has become one of the most successful airlines in the Southeast Asian region and the pioneer of low cost and...

    AirAsia, Airline, Low-cost airlines 1416  Words | 5  Pages

  • Air Asia

    Fulfillment of the Requirements for the Subject Mktg 1: Principles of Marketing Mark Angelo B. Bugtac I – Executive Summary December 2000, AirAsia was an insolent subsidiary of deeply indebted Malaysian Conglomerate. Airline had only two planes. Tony Fernandes was a former managing director of Warner Musics Malaysian Operator. He assembled a group of small investors to buy AirAsia for 26 cents. AirAsia was known to have a first low fare in Asia. With in seven months of operation they all repaid all...

    AirAsia, Airline, Kuala Lumpur 684  Words | 3  Pages

  • Essay Is Important

    established with the dream of making air travel possible for everyone and it is now one of the world’s best low-cost airlines. AirAsia was the first airline in Asia to introduce the budget, nofrills airline concept. It was founded in 2001 by CEO Tony Fernandes and this three partners when their company, Tune Asia Sdn Bhd, bought the fledging AirAsia, a Malaysian government-linked airline. Since then, the growth of this LCC has been the envy of many. It started with two old Boeing 737s serving the domestic...

    AirAsia, Airline, Kuala Lumpur 1538  Words | 4  Pages

  • success story of airasia

    and say goodbye to the aviation sector forever. In the year 2001 however, Tony Fernandes, the business honcho known for his shrewd business skills took an interest in the airline and his company Tune Air Sdn Bhd finally took over the same year at a token amount of just 1 ringgit. At that time, a debt of USD 11 million was staring in the face of the airline and only a miracle could save it. The miracle was Tony Fernandes and his efficient management and operational executives. After the takeover...

    Air France, Airline, ASEAN 1157  Words | 3  Pages

  • Ob Air Asia

    on 1996. After starting their operations for several years, AirAsia failed to attract enough passengers to establish its own niche market due to the demise of Tan Sri Yahaya Ahmad and financial crisis. Hence, AirAsia was heavily indebted. In 2001, Tony Fernandes’s company,Tune Air Sdn Bhd bought this airline from DRB-Hicom with estimation of RM 40 million debts. There are many continuous transformations that Air Asia makes in order to become outstanding, to accomplish its strategic mission and vision...

    AirAsia, Airline, Indonesia AirAsia 707  Words | 3  Pages

  • Airasia History

    heavily-indebted airline was bought by former Time Warner executive Tony Fernandes's company Tune Air Sdn Bhd for the token sum of one ringgit with 40 million ringgit worth of debts on 2 December 2001. Fernandes turned the company around, producing a profit in 2002 and launching new routes from its hub in Kuala Lumpur, undercutting former monopoly operator Malaysia Airlines with promotional fares as low as 1 ringgit. AirAsia's CEO Tony Fernandes subsequently unveiled a five-year plan to further enhance its...

    AirAsia, Airline, Kuala Lumpur 1616  Words | 5  Pages

  • Air Asia Structure

    industry started based on the low cost carrier (LCC) concept in Malaysia. The low cost concept is introduced in the year of 2001 with the belief that “Now Everyone Can Fly” by Tony Fernandes. AirAsia was first established in 1993 and began its operation on 18 November 1996. In the year 2001, Anthony Fernandes (or known as Tony Fernandes) bought the airline which is suffering a loss. It was re-established as the low cost carrier after the bought over. AirAsia’s vision is to be the largest low cost airline...

    AirAsia, Airline, Avianca 1692  Words | 5  Pages

  • Key values of AirAsia

    entity was acquired by Tony Fernandez, he completely repositioned the company by introducing the “low-cost carrier” concept in Asia. Therefore, he applied the already well-replicated business concept of the American “Southeast Airlines”, the first working low-cost airline in existence. Trough adapting this model to the requirements of the Asian market, AirAsia built up several competences which made them successful. The overriding goal and major competence is their cost leadership. The lowest overall...

    AirAsia, AirAsia X, Airline 513  Words | 3  Pages

  • Low-cost Carrier and Air Asia

    What are the micro and macro environmental factors that have contributed to the early success of Air Asia? Micro factors: 1. Fernandes (the CEO of Air Asia) contributed heavily to the success of Air Asia. He was seen working alongside with the employees as a baggage hander to get to know his staff members and to listen to the customer’s wants and needs. Mr. Fernandes also asked customers for feedback for the service that was provided for them. Feedback is crucial for Air Asia so that they could...

    AirAsia, Competition, Cost 1157  Words | 4  Pages

  • kmijijij

    Malaysian Airlines (MAS) is sold, and some have suggested that it be sold for a ringgit. Those who love MAS will fight tooth and nail to keep it but the reality is, selling it may just be an option to hopefully end its woes. A decade ago, Tan Sri Tony Fernandes and his buddy Datuk Kamarudin Meranun paid a ringgit to buy AirAsia, which had two aircraft. They also took on RM40 million of the debts. After seven months of operations, AirAsia managed to repay all its debts and made a profit of 19.4 millions...

    AirAsia, Airline, Bicycle 1266  Words | 6  Pages

  • Firfly vs Airasia

    Firefly, the takeoffs from KLIA mark a new beginning and the only way to go is up. For MAS, it does not need to bend backwards to fight the low fares offered by AirAsia. For AirAsia, the heat is on even though its flamboyant boss Datuk Seri Tony Fernandes seems unperturbed. To him, competition is not new and he is not going to sweat over legacy carriers. The tourism sector will get a boost with wider access and Malaysia Airports Holdings Bhd will have a new airline operating from KLIA. While...

    AirAsia, Kota Kinabalu, Kota Kinabalu International Airport 644  Words | 3  Pages

  • Tangible resources

    Physical Resources Another tangible resource of Air Asia is their central offices at Kuala Lumpur airport which is a critical factor because of its location which is located at the center of its business operations (Ricart and Wang 2005). Datuk Tony Fernandes Stated that the closer the company location to the heart of the busisness, it is much easier for the management to deal and solve with issues and problems arising such as the customer services, the satisfaction of the services, logistical operations...

    AirAsia, Kuala Lumpur, Kuala Lumpur International Airport 681  Words | 3  Pages

  • Pr Plan

    invitees along with people from the wire services like PTI, Reuters etc. To add more credibility to the press conference, at least one high profile personality should be in attendance. In this case it will be the Chief Executive of Air Asia, Tony Fernandes. 2. When to hold the event The first step in organizing a press conference is to decide the appropriate date and time for the event. It must be made sure that the date and time of the press conference isn’t conflicting with any other...

    AirAsia, Airline, Journalism sourcing 767  Words | 3  Pages

  • Service Operational Management of Air Asia

    It was originally founded, by a government-owned conglomerate, DRB Hi com. On 2 December 2001 the heavily-indebted airline was bought by former Time Warner executive Tony Fernades’s company Tune Air Sdn Bhd for the token sum of one ringgit (about USD 0.26 at the time) with USD 11 million (MYR 40 million) worth of debts. Fernandes turned the company around, producing a profit in 2002 and launching new routes from its hub in Kuala Lumpur, undercutting former monopoly operator Malaysia Airline with...

    AirAsia, Aircraft, Airline 758  Words | 3  Pages

  • Growth of AirAsia Berhad

    1996. It was originally founded by a government-owned conglomerate DRB-Hicom. On 2 December 2001, the heavily-indebted airline was purchased by former Time Warner executive Tony Fernandes's company Tune Air Sdn Bhd for the token sum of one ringgit. This was after great deliberation as the initial offer was fifty sen. Fernandes proceeded to engineer a remarkable turnaround, turning a profit in 2002 and launching new routes from its hub in Kuala Lumpur International Airport at breakneck speed, undercutting...

    AirAsia, Indonesia AirAsia, Kuala Lumpur 1966  Words | 7  Pages

  • mine

    High Aircraft Utilization. 3- Low fare-No Frills. 4- Streamline operations. 5- Point to point network. 6- Offering a wide range of distribution channels to make booking and traveling easier. About the CEO: Tan Sri Anthony Francis Fernandes, Malaysia’s entrepreneur and the founder of Tune Air Sdn.Bhd, famous with his great reputation of team management and dealing with employees and coworkers, rose when he amazingly converted AirAsia from a failing government linked commercial airline...

    AirAsia, Airline, Avianca 1735  Words | 6  Pages

  • leadership

    International Journal of Business and Management; Vol. 8, No. 24; 2013 ISSN 1833-3850 E-ISSN 1833-8119 Published by Canadian Center of Science and Education Transactional and Transformational Leadership: A Comparative Study of the Difference between Tony Fernandes (Airasia) and Idris Jala (Malaysia Airlines) Leadership Styles from 2005-2009 Arif Kamisan, P1 & Brian E. M. King1 1 School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong, China Correspondence: Arif...

    AirAsia, Airline, Leadership 7049  Words | 10  Pages

  • LEADERSHIP

    OBJECTIVE Leadership can be defined as the ability to influence, motivate and enable other people to contribute toward the effectiveness and success of the organization. The main objectives to make this report is to apply and relate the public figure leadership style with this subject. From what I learn there are 4 leadership style in path goal model: directive, supportive, participative and achievement oriented. There are related to the employees and the situation occur. According to the founder...

    AirAsia, Airline, Kuala Lumpur International Airport 5000  Words | 21  Pages

  • Strategic Leadership

    Executive Summary Leadership is a winning combination of both personal traits and the ability to think and act as a leader. It acquires a person who directs the activities of others for the good of all. Anyone can be a leader. Leaders change all the time, hence, they left behind a legacy for incoming generation to appreciate and emulate. It constitutes a landmark that continues to flourish and remembered from generations after generations. Leadership inspires others to take the appropriate...

    Abdullah Ahmad Badawi, AirAsia, Leadership 2760  Words | 8  Pages

  • Introduction to AirAsia

    operation on 18 November 1996, AirAsia is a low cost carrier (LCC) airline in the aviation industry. On 2 December 2001, the heavily-indebted government-linked commercial airline was bought over by the current Chief Executive Officer (CEO) of AirAsia, Tony Fernandes. From then, AirAsia cleared its former debts which worthed USD 11 million and became a profit-making low cost carrier. The main hub of AirAsia is in Kuala Lumpur, namely the Low Cost Carrier Terminal (LCCT). In 2003, AirAsia launched its second...

    AirAsia, Airline, Indonesia AirAsia 10721  Words | 29  Pages

  • Culture and Organisation

    commenced operations on 18 November 1996, AirAsir was originally founded by a government-owned conglomerate DRB-Hicom. On 2 December 2001, the heavily-indebted airline was purchased by former South East Asian regional vice-president Warner Music Group Tony Fernandes's company Tune Air Sdn Bhd for one ringgit. AirAsia Berhad is a Malaysian low-cost airline. It operates scheduled domestic and international flights and is Asia's largest low-fare, no-frills airline. AirAsia is a pioneer of low-cost flights...

    AirAsia, Edgar Schein, Kuala Lumpur International Airport 3818  Words | 10  Pages

  • Principle management

    into three categories, as follows: Interpersonal Roles Figurehead – A manager is expected to be a source of inspiration and for his employees to look up as a person with authority, and as a figurehead. Leader – This where a management provide leadership for a team, department or the entire organization and it’s also where you manage the performance and responsibilities of everyone. Liaison – Manager must communicate with internal and external contacts to be able to network efficiently on behalf...

    AirAsia, Epsom College, Kristang people 2751  Words | 5  Pages

  • AIR ASIA

    Berhad for a token of RM1 (USD0.25 cents). In December 2001, AirAsia was resurrected, re-branded and re-launched as a low-cost carrier following the acquisition of the Company by Tune Air Sdn. Bhd. With the drive and determination by Dato’ Sri Dr Tony Fernandes and with the support of his partners, the AirAsia Group (including its Thailand, Philippines, Japan and Indonesian affiliates) operates a fleet of 132 aircraft and flies to more than 78 destinations from hubs in Malaysia, Thailand, Indonesia,...

    AirAsia, Balanced scorecard, Customer service 4937  Words | 17  Pages

  • Airasia Essay 8

    started operations on 18 November 1996. It was originally founded by a government-owned conglomerate DRB-Hicom. On December 2, 2001, the heavily-indebted airline was purchased by former Time Warner executive Tony Fernandes's company Tune Air Sdn Bhd for the token sum of one ringgit. Fernandes proceeded to engineer a remarkable turnaround, turning a profit in 2002 and launching new routes from its hub in Kuala Lumpur International Airport at breakneck speed, undercutting former monopoly operator Malaysia...

    AirAsia, Johor Bahru, Kuala Lumpur 755  Words | 2  Pages

  • Management Assignment

    Page 1.0 INTRODUCTION ............................................................................... 3 2.0 EXAMPLES FROM ARTICLES ....................................................... 5 2.1 FIRST ARTICLE: Air Asia’s Tony Fernandes Rubbishes Reports of Spat with Tatas over SIA Ties, The Economics Times............................................................... 5 2.2 SECOND ARTICLE: Steve Jobs: An Unconventional Leader, The Sydney Morning Herald................

    AirAsia, Leadership, Management 2620  Words | 11  Pages

  • Airasia Corporate Strategies

    - Who is Tony Fernandes?  Malaysian entrepreneur and the founder of Tune Air Sdn.Bhd.  Introduced the first budget no frills airline, AirAsia, to Malaysians with the tagline “Now everyone can fly” Why we chose him?  Flying to over 65 destinations in more than 20 different countries. Their revenues have tripled since 2007 taking in 3,948 million Malaysian Ringgit in 2010.  Built a work force and corporate structure that would reflect his own personality Leadership     ...

    AirAsia, Airline, Kuala Lumpur 328  Words | 2  Pages

  • Entrepreneur

    his own business on the basic of some “chances” as their ability. An entrepreneur must always alert with the opportunities that around themselves as any words comes from other may become a valuable concept of the entrepreneurship. For example, Tony Fernandes heard about EasyJet at a bar. He grabbed this opportunity and start his own business and became a successful entrepreneur now. These opportunities are probably accompanied by some profit. Nature of entrepreneur is continuous invest and development...

    AirAsia, Airline, Entrepreneur 7115  Words | 22  Pages

  • Explain the Competitive Edge and Disadvantages of Air Asia and Mas

    Abstract. Introduction – Air Asia Berhad Air Asia is a Malaysia Low Cost Carrier Airline Company which was founded in 2001 by Tony Fernandes. It was the first successful and is one of the largest low cost airlines in Southeast Asia. Also, it has become Malaysia first international low cost carrier. Air Asia Company’s simple philosophy ‘Now Everyone Can Fly’ has successfully positioned itself in customers’ mind where majority of the customer would choose Air Asia as their choice of transport...

    AirAsia, Airline, Kuala Lumpur 627  Words | 2  Pages

  • Airasia Presentation

    Dato’Sri Anthony Francis Fernandes (also known as Tony Fernandes) is a Malaysian Entrepreneur and the founder of Tune Air Sdn. Bhd., who introduced the first budget no-frills airline, AirAsia, to Malaysians with the tagline "Now everyone can fly". 30 April 1964 1977 ~ 1983 1987 1987 ~ 1989 1989 ~ 1991 Born in Kuala Lumpur Educated at Epsom College (London) Graduated from the London School of Economics Work as Finance Controller in London Became the youngest-ever Managing Director of Warner...

    2010 Formula One season, AirAsia, Kuala Lumpur 450  Words | 2  Pages

  • A 78ir Asia Berhad

    providing low-cost air carrier service. In the year of 2002, with the heavily in debt of sum about rm40 million, the company which first owned by DRB Hicom was purchased by Tune Air Sdn Bhd, executives by Tony Fernandes. The very man which acts as the brain of the company is named as Tony Fernandes. This man is the man behind the scenes that brings Air Asia from zero to hero. With the famous slogan “Now everyone can fly”, Air Asia heavily concern on bringing the low price of aviation service to the...

    AirAsia, Airline, Johor Bahru 605  Words | 2  Pages

  • Corporate Social Responsibilities

    Corporate Social Responsibilities Tony Fernandes, CEO of Kuala Lumpur-based Air Asia started a low-cost airline at a time when everyone thought he would fail. He placed high emphasis on his workforce and flexible HR strategies. During the past few years, Air Asia has become one of the best low-cost airlines in Asia and it has also boosted its CSR efforts. Fernandes' basic sense of CSR starts with his people: Air Asia was one of the first airlines in Asia to hire female pilots. He says that his...

    AirAsia, Airline, Corporate social responsibility 400  Words | 1  Pages

  • Career Talk

    ASEAN brand. In the meantime, I also get to know more about Tan Sri Dr. Tony Fernandes. He is the Group Chief Executive Director of Air Asia since December 2001. Fernandes mortgaged his home and used his personal savings to acquire the company, comprising two ageing aircraft and US$11 million (RM40 million) worth of debts, for RM1. One year after his takeover, Air Asia had broken even and cleared all its debts. Fernandes' biggest achievement has been to turn the Air Asia airline into an international...

    AirAsia, Airline, Executive director 430  Words | 2  Pages

  • Tune Hostel

    limited service hotel chain operated by Tune Hotels Regional Services Sdn Bhd that provides a claimed "5-star sleeping experience at a 1-star price" accommodation. Tune Hotels is part of the Tune Group, the private investment group of Tan Sri Tony Fernandes, founder and group CEO of low-cost airline AirAsia. Tune Hotels states that it is aiming for 100 hotels in its global portfolio by 2015. Contents [hide] 1 Limited service 2 Hotel locations 2.1 Malaysia 2.2 Indonesia 2.3 United Kingdom ...

    AirAsia, Hospitality industry, Hotel 375  Words | 2  Pages

  • Report on Air Asia

    of company background, vision-mission, marketing or strategies products or services, mega elements, task elements and conclusion and recommendation. In introduction, company background of Air Asia has been highlighted. Air Asia was bought by Tony Fernandes for the sum of RM 1 in 2001 (www.airasia.com/iwov-resources/my/common/pdf/AirAsia/IR/AA Corporate 2007b.pdf). In 2002 Air Asia became a remarkable profit making organization and Asia’s first low cost carrier. Air Asia’s vision and mission describes...

    AirAsia, Airline, Kuala Lumpur International Airport 3343  Words | 11  Pages

  • History of Airasia

    (Diversified Resources Berhad- The Heavy Industries Corporation of Malaysia Berhad). On 2 December 2001 the heavily-indebted airline was bought by former Time Warner executive Tony Fernandes' company Tune Air Sdn. Bhd. for the token sum of one ringgit (about USD 0.26 at the time) with USD 11 million (MYR 40 million) worth of debts. Fernandes turned the company around, producing a profit in 2002 and launching new routes from its hub in Kuala Lumpur, undercutting former monopoly operator Malaysia Airlines with...

    AirAsia, Airline, Johor Bahru 582  Words | 2  Pages

  • Airasia Case Study 9

    initially launched in 1996 as a full-service regional airline offering slightly cheaper fares than its main competitors. Unable to stimulate the market or attract enough passengers, the company was beset with major financial troubles. In 2001, Tony Fernandes reinvented the airline to model Southwestern’s no-frills/low cost design and with only three B737 aircrafts was able to quickly create one of the most profitable airlines in the world. Economies of Scale – Economies of scale exist wherever proportionate...

    AirAsia, Aircraft, Airline 703  Words | 2  Pages

  • Air Asia: Asia's Leading Airline

    1996. It was originally founded by a government-owned conglomerate, DRB-Hicom. On 2 December 2001 the heavily-indebted airline was bought by former Time Warner executive Tony Fernandes's company Tune Air Sdn Bhd for the token sum of one ringgit (about USD 0.26 at the time) with USD 11 million (MYR 40 million) worth of debts. Fernandes the CEO, turned the company around, producing a profit in 2002 and launching new routes from its hub in Kuala Lumpur, undercutting former monopoly operator Malaysia Airlines...

    AirAsia, Airline, Customer relationship management 3780  Words | 12  Pages

  • Roles of Manager

    articles on two well-known managers in Malaysia depicting three different managerial roles they played in their respective organisations. The first manager is Tan Sri Dr. Tony Fernandes (“Fernandes”), the group chief executive officer (“CEO”) and founder of AirAsia Berhad (“AirAsia”) and the articles selected are, 1) “Tony Fernandes – Dream the Impossible” dated 22 November written by Chris Forrest Harvey, and 2) “Fying on Budget” dated 3 December 2010 published in Forbes. The second manager is Mr....

    AirAsia, Airline, Indonesia AirAsia 2908  Words | 9  Pages

  • mircoeconomic assignment

    resources of land, labour and capital to produce goods (ii) seeking new business opportunities, and (iii) developing new ways of doing things Factories, machinery, tools, computers, and buildings Example Famous entrepreneur: (1) Tony Fernandes (2) Ananda Krishnan (3) Bill gates Four (4) categories of resources: (4 points with explanations and appropriate example * 3 marks = 12Type of marks) (1) LAND Resources (2) LABOUR All natural resources, such as minerals, forests...

    Costs, Economics, Factors of production 547  Words | 10  Pages

  • Tutorial

    Kuala Lumpur International Airport 2. AirAsia is very first budget or low cost carrier (LCC). It is co-founded in Malaysia by two prominent entrepreneurs, Mr. Tony Fernandes and Mr. Kamaruddin Meranun, which have spotted business opportunity arising from the inexistence of the much needed affordable air travel service in Asia. Mr. Fernandes and Mr. Meranun acquired the then loss-making full carrier AirAsia in 2001 from a government-owned company and transformed it into a profitable LCC. Current AirAsia...

    AirAsia, Airline, Business 373  Words | 1  Pages

  • Organizational Behavior-Airasia

    the leading low-cost airline companies in the world, connecting people and places across 132 routes, 40 of which are offered by no other airline. In 2010, the Group, which includes affiliates AirAsia Thailand and AirAsia Indonesia, reinforced its leadership position with two remarkable milestones: flying its 100 millionth guest and breaking the RM1 billion profit barrier. From an airline with two aircraft plying six routes in Malaysia in January 2002, AirAsia has soared in the last nine years to...

    AirAsia, Airline, Business Decision Mapping 3896  Words | 15  Pages

  • Air Asia Company Analysis

    Accounting & Finance TP 023513 UC1F1007BMP (AF) Utari Asmelia Introduction of Management 08 Fall AirAsia Company Analysis Background of AirAsia Company Dato’ Tony Fernandez was the entrepreneur that brought up AirAsia to be the one of the award wining the largest low fare airlines that is currently well known for now in Asia. Since then it has been flying to over 61 domestic and international destination with 108 routes, and furthermore it operates over 400 flights daily from hubs...

    AirAsia, Airline, Low-cost airlines 3169  Words | 11  Pages

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