1 " " " " " " " " " " " " " Advertising and communication Final Assignment " " 2 SUMMARY " 1. Fashionable cakes ..........................................................................3 1.1 The market .........................................................................3 1.2 What is it ? .........................................................................3 1.3 What problem or opportunity does it solve? ............
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Compare and contrast the experience of slaves on tobacco plantations in the early seventeenth-century Chesapeake region with that of slaves on nineteenth-century cotton plantations in the Deep South. What forces transformed the institution of slavery the early seventeenth century to the nineteenth century? When approaching slavery from a historical standpoint‚ it is a tendency to generalize the experience of slaves. However‚ slavery differs per region and time period. The differing climates of
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These days everywhere we look there is some form of advertising‚ with a company trying to persuade us to purchase their product. These ads are found on billboards‚ TV ads‚ magazines‚ bus stops‚ pop-ups and even shopping bags with Company logo’s‚ just to name a few. Out of the ads we see every day about twenty percent of them contain some sort of sexual appeal. The problem is not that advertising is everywhere‚ rather it is the provocative ads that company’s use to sell their brand. The inappropriate
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Advertising on the Internet started on October 27‚ 1994 with banner ads (Nagar‚ 2009). Since then‚ advertising on the Internet has developed rapidly together with the growth of the Internet traffic‚ and also create the clutter. As a result‚ many companies are using Internet advertising as an important tool to promote their products. It’s also a forum for customer communications and channel of distribution (Wolin‚ Korgonkar‚ Lund‚ 2002). Even Internet advertising is becoming more and more popular;
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1. In the article‚ “Young People‚ Dangerous Driving and Car Culture” published in Youth Studies Australia‚ Hannah Graham and Rob White try to dispel the notion that young males driving high-performance vehicles are a major cause of car accidents in Australia. Actually‚ the research paints a different picture amongst the 18 to 25-year-old crowd. Although young people have more car accidents than mature drivers‚ youngsters with high-performance vehicles do not have more crashes. Throughout this article
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Smoking is one of the most dangerous issues that people are rarely aware of. It causes a lot of diseases and deaths for both smokers and non-smokers. Smoking related-diseases kill one in ten adults globally‚ or cause four million deaths yearly.Those illnesses wouldn’t have spread out to the society if they kept their smoke away from people and where they always are (public places). Hence‚ smoking in public places should be completely banned to overcome its negative effect on health. Smokers unfortunately
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Imperial Tobacco V B.C Sources: http://scc.lexum.org/decisia-scc-csc/scc-csc/scc-csc/en/item/7957/index.do http://cases.slaw.ca/post/9016675116/british-columbia-v-imperial-tobacco-canada-ltd-et-al Facts: -The British Columbia Government sued the Imperial Tobacco company. -The reason they sued was because the British Columbia government wanted the Imperial Tobacco company to pay for all the medical treatment for individuals that become ill because of smoking. -The B.C government also
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In the article “Alcohol‚ Tobacco Worse Than Illegal Drugs” a new British study found that alcohol and tobacco are more dangerous than some illegal narcotics such as marijuana or Ecstasy. Professor David Nutt of Britain’s Bristol University and some colleagues proposed the study and found a new structure for the “classification of harmful substances based on the actual risk posed to society” (Conroy‚ 2007). The researchers used three factors to determine how harmful any drug is : “the physical harm
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18: Managing Mass Communications: Advertising‚ Sales Promotions‚ Events‚ and Public Relations GENERAL CONCEPT QUESTIONS Multiple Choice 1. In developing an advertising program‚ marketing managers can make five major decisions known as “the five Ms. Which of the following is NOT part of “the five Ms.” a. mission b. money c. message d. media e. minimum Answer: e Page: 568 Level of difficulty: Easy 2. Today‚ advertising agencies are redefining themselves as
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Viral Advertising So you think amalayer? This line has been viral for quite some time on the internet and easily spread on Filipino people. A controversial amateur video of an irate train commuter yelling at a lady guard over the passenger’s failure to follow security procedures has gone viral on social networking sites.Viral is something that becomes very popular by circulating quickly from person to person‚ especially through the internet. Common viral videos of silly people doing humorous content
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