Working Paper: Category Management (CM) in Indian Marketing Context M Scalem†‚ Divyanshu†† †Management Information Systems [MIS] Department‚ Indian Institute of Management-Calcutta (IIMC)‚ Joka‚ Diamond Harbour Road‚ Kolkata‚ West Bengal State‚ India 700104. Email: scalem@iimcal.ac.in †† Consultant‚ i2 technologies India Pvt Ltd‚ Andheri (East)‚ Mumbai‚ State of Maharashtra‚ India 400 096 Email: div_anshu@yahoo.com Abstract Category management has been a potent tool for transformation
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Marketing Plan Laundry is no longer a chore with DIVA! Synergy TABLE OF CONTENTS 1.0 2.0 EXECUTIVE SUMMARY ……………………………………………………… Pg 3 SITUATION ANALYSIS ………………………………………………………...Pg 3 2.1 3.0 4.0 Target Market ………………………………………………………………Pg 4 NEW PRODUCT INTRODUCTION ……………………………………………Pg 5 SWOT ANALYSIS ……………………………………………………………......Pg 6 4.1 4.2 4.3 4.4 Strengths ………………………………………………………………….. Pg 6 Weaknesses ……………………………………………………………….. Pg 7 Opportunities ……………………………………………………………… Pg 7 Threats ……………………………………………………………………
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Andrew MacGillivray January 31‚ 2013 Golf Fundamentals Anthony Back Spin and Bounce Backspin: Is the backward rotation of the ball on its horizontal axis. Back Spin is influenced and is determined by the loft/degree of the club face‚ the angle of your approach‚ and the speed or velocity of the club head. To create back spin on you must strike the ball below the horizontal axis. The trajectory of the shot involves an upward force that lifts the ball. A well struck shot will result in a large
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the house. For example‚ glass from a Snapple bottle can be broken down and be put back together to make a new glass bottle. Throwing away materials is a growing problem in our country and is causing landfills to reach their capacity most are overflowing. Because of this‚ recycling is now used all over the world. One way that people can help is by sorting their trash into separate categories like glass‚ paper‚ and plastics. There are two types of recycling options that are carried out. People do
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What Is a Product Mix? by Rick Suttle‚ Demand Media Product mix‚ also known as product assortment‚ refers to the total number of product lines that a company offers to its customers. For example‚ a small company may sell multiple lines of products. Sometimes‚ these product lines are fairly similar‚ such as dish washing liquid and bar soap‚ which are used for cleaning and use similar technologies. Other times‚ the product lines are vastly different‚ such as diapers and razors. The four dimensions
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Grammatical categories The grammatical categories which are realised by the described types of forms organised in functional paradigmatic oppositions‚ can either be innate for a given class of words‚ or only be expressed on the surface of it‚ serving as a sign of correlation with some other class. For instance‚ the category of number is organically connected with the functional nature of the noun; it directly exposes the number of the referent substance‚ e.g. one ship — several ships. The category of
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TABLE OF CONTENTS ACKNOWLEDGEMENT …………………………………………………………………… APPROVAL LETTER ……………………………………………………………………. EXECUTIVE SUMMARY…………………………………………………………………….. THE CHALLENGE ……………………………………………………………………… • Product concept and description ………………………………………………… • Characteristics ………………………………………………………………….. • Strategies to be implemented……………………………................................ • Company’s strategic goals …………………………………………………...... SITUATIONAL ANALYSIS…………………………………………………………………. • Company
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DRAFT PROPOPSAL OF NEW PRODUCT DEVELOPMENT For every successful new product‚ many new product ideas are conceived and discarded. Therefore‚ companies usually generate a large number of ideas from which successful new products emerge. I work as a strategic manager in Solarland Co.‚ Ltd. This company does business of electronic appliances. As a Strategic Manager‚ I have been directed by my BOD to introduce a new product in Bangladesh. I want to introduce a Solar Based LED TV which will be run with
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Germanic and Finno-Ugrian Philology SELF-STUDY PROJECT THE CATEGORY OF TENSE. TENSE OPPOSITIONS. DIFFERENT VIEWS ON THE TENSE SYSTEM IN ENGLISH. ABSOLUTE AND RELATIVE TENSE FORMS. ANNA OHRIMCHUK Group MLa 02-11 Department of Germanic Philology Project Adviser – Assoc. Prof. VIKTORIA M. BEREZENKO PhD (Linguistics) Kyiv 2014 While the existence of the aspect category in English is a disputed matter‚ the tense category is universally recognised. Nobody has ever suggested to characterise
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politics‚ spin doctors and public relations (PR) teams play an important role in the political process. These teams are inescapable in modern politics and have a large role in shaping how the world views politicians and their polices. A good spin team is the key to being a successful politician. This essay explores how spin teams create successful politicians by looking at a case of successful spin‚ Tony Blair’s win in the 1997 general election in Britain. I will first start by defining spin and what
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