SEGMENTATION‚ TARGETING And POSITIONING Of TITAN WATCHES UNDER GUIDANCE OF MR. S SURESH SUBMITTED BY: DEEPIKA DATTA (12609195) GARIMA SINGH (12609217) CHARU SHARMA (12609160)
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Examples: Common Nouns 1. soft drink 2. toothpaste 3. president 4. country 5. ball pen 6. tissue 7. school 8. bag 9. mall 10. watch Proper Nouns Coke Colgate Benigno Aquino III Philippines Pilot Joy Saint Louis University Jansport SM City Baguio Timex V. COUNT NOUNS vs. MASS NOUNS C ount nouns – are nouns that represent things that can be counted Examples: one ship two children 7‚100 islands five women some flowers many years several warriors few words a foreigner an incident
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Examples Differentiation Distinguish products or services Rolex (watches) Mercedes-Benz (automobiles) Nikon (cameras) Cross (writing instruments) Hewlett-Packard (hand-held calculators) Overall cost leadership Reduce manufacturing and other costs Timex Hyundai Kodak Bic Texas Instruments Focus Concentrate on specific regional market‚ product market‚ or group of buyers Tag Heuer Fiat‚ Alfa Romeo Polaroid Waterman Pens Fisher Price Copyright © by Houghton Mifflin Table 8.1 8–2 The Miles and
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Throughout the pop culture of science-fiction and action comics‚ video games and films‚ sequences of super-human experimentation proved effective over enemies. The Pentagon has been bringing the idea of an Ironman or Superman-like combatant to life by developing methods to enhance American soldiers towards forming a the most advanced‚ efficient military (Jacobsen). These methods stem from biotechnology‚ dating back thousands of years ago‚ and during the biotechnology revolution of the late 20th century
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MARKET SEGMENTATION‚ TARGETING & POSITIONING MARKET SEGMENTATION INTRODUCTION The market for any product is normally made up of several segments. A ‘market’ after all is the aggregate of consumers of a given product. There are different factors contributing for varying mind set of consumers. It is thus natural that many differing segments occur within a market. Since it is virtually impossible to cater for every customer’s individual characteristics‚ marketers group customers to market
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The 13th Warrior‚ a movie by Michael Crichton‚ along with John McTiernan. From the author of Jurassic Park together with the director of Die Hard‚ the majority expected this movie to be a smash at the box office. Consequently‚ it became one of the worst flops in history with nearly all critics calling it an exceptionally expensive forfeiture of $94‚150‚551. But why did it plunge with such an accomplished author and director involved? A film critic of the Chicago Sun-Times‚ Roger Ebert‚ wrote “this
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Management Module 1: Managers and Managing Class #1: Introduction to the Course‚ its process and instructor expectations Case: Road to Hell (A)‚ HBS # 480074 Class #2: Managing a Company Readings: Daft‚ Kendrick and Vershinina‚ “Innovative Management for Turbulent Times” and “The Evolution of Management Thinking‚” Chapters 1 and 2. Case: Chattanooga Ice Cream‚ HBS #498001 Assignment Questions – to be prepared individually and then discussed in instructor-assigned study groups. 1. How well is Chattanooga
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Heroism Definition essay “True heroism is remarkably sober‚ very undramatic. It is not the urge to surpass all others at whatever cost‚ but the urge to serve others at whatever cost.” (Arthur Ashe). Superman‚ Batman‚ Ironman‚ and Spiderman are all societies idea of heroes‚ but what makes up a true hero? A hero can be found almost everywhere‚ someone can be a hero and not recognize it. They just need the courage that all heroes have. Likewise‚ a hero is one who possesses noble qualities‚ willing
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Besides brining hot weather‚ Tourism‚ sugar processing‚ pineapple canning‚ fishing clothing‚ food‚ printing and publishing are another part of Hawaii’s popularity. Special Traditions: Hula dancing‚ luau feasts‚ surfing and making lei necklaces Fun Facts about Hawaii: -tsunami drills Order: Intro- Video Hawaii popularity pick out the reasons why I like Hawaii -tourism: With five main islands to choose from‚ visitors to Hawaii have the chance to see everything from fiery
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Promotion Promotion is all about offer free coupon‚ discount‚ voucher‚ and so on. It is a tool that can incentive the market sell in short term period. “Sell promotion is an incentives designed tool to stimulate the purchase or sale of a product‚ usually in the short term (Smashiq‚ 2008)”. So it is used to accelerate short-term sales and also building brand awareness and encouraging repeat buying. However there are some promotion strategies that KFC Company normally will uses included printable
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