I. EXTERNAL ENVIRONMENT A. Societal Environment 1. Economy Low-negative growth in economy/financial markets (T) Reduced discretionary spending on goods that are‚ or are perceived to be‚ luxuries (T) Unsettled regional/global conflicts e.g. military and/or terrorist activities (T) Weak economic conditions in Japan (T) Global competition (T) Wholesale market for high quality cut diamonds will provide continuity of supply and pricing (O) Soft employment market (T)
Premium Sales Customer service Generation X
jewelry sector is largest with global retail sales amounting to $150 billion. Tiffany & Co. (“Tiffany”) currently holds the leading position within the jewelry industry with a 19 percent share of the $50‚000-plus jewelry industry. Tiffany recognized the growing number of consumers demanding luxury at mid-level prices and decided to use this trend to its advantage by appealing to these middle-income Americans. Tiffany did this by adding less expensive items to its collection‚ including more sterling
Premium Luxury good Luxury vehicle Goods
Tiffany http://www.bdc.ca/Resources%20Manager/study_2013/consumer_trends_BDC_report.pdf http://www.sbctc.ctc.edu/docs/education/workforce/environmental_scanning_trend_doc.pdf http://prezi.com/aneu_hnhouba/copy-of-copy-of-tiffany-and-co-product-presentation-the-glamazons/ http://investor.tiffany.com/overview.cfm http://investor.tiffany.com/overview.cfm http://wenku.baidu.com/link?url=wlVOIXzaSB9Q1IMEXFiySIW5RAPYvXHJQg8lnr9R44zgLgFkSZLeTtxZA3Y33qWaUBdeZSniV53Gx5wN4H4y6GVhjBy1A1VLSm9bDm66U63
Premium Jewellery Subsidiary Retailing
TIFFANY & CO. ® Introduction Tiffany & Co. is a leading US luxury jewelry company. For more than 150 years‚ Tiffany & Co. have been designing exquisite jewelry that highlights the incomparable beauty of diamonds. The designations TIFFANY ® and TIFFANY & CO. ® are the principal trademarks of Tiffany‚ as well as serving as trade names. Through its subsidiaries‚ the Company has obtained and is the proprietor of trademark registrations for TIFFANY ® and TIFFANY & CO. ®‚ as well as the TIFFANY BLUE
Premium Jewellery Diamond Engagement ring
Specific Product: Tiffany Description: Tiffany & Co is the world ’s most celebrated jeweler‚ with an unrivalled reputation for sophisticated luxury. Organization/Company: Tiffany & Co Company 1. What ethical concerns could arise in marketing this product? The factory associated with Tiffany opened in 2007 and Indian and Mauritian artisans came to train the Botswana employees. But the article tells us that the workers went on strike‚ in protest against the working conditions:
Premium Marketing Luxury good Diamond
1837 Charles Lewis Tiffany and John F. Young opened Tiffany & Young‚ with $1‚000 in backing from Tiffany’s father. This store was located on Broadway and was opposite of Manhattan’s City Hall Park. The first store sold stationery and a variety of "fancy goods‚" including costume jewelry. Unlike other stores of the time‚ Tiffany featured plainly marked prices that were strictly enforced to‚ sparing the customer the usual practice of haggling with the owner or sales man. Tiffany also departed from
Premium Revenue Jewellery
Strategic Report for Tiffany & Company Harkness Consulting Innovation through Collaboration Jenn Wilcox Scott Damassa Zeeshan Hyder April 14‚ 2007 Table of Contents Executive Summary ………………………………………….. 3 Company History ……………………………………………… 5 Competitive Analysis ………………………………………… 9 Internal Rivalry ………………………………………………….... 9 Entry ……………………………………………………………….... 12 Substitutes and Complements ………………………………. 12 Supplier Power …………………………………………………... 13 Buyer Power ………………………………………............
Premium Diamond Luxury good Engagement ring
This research will examine the issue of Tiffany&Co Jewelry Company as one of the many worldwide famous companies who influence the consumers in specific way. Their advertisement strategy and products are presented with class and style‚ as their creators intertwined many symbols. The symbolism in Tiffany&co can be seen in every advertising video or picture‚ and even in their products. The topic is very interesting in two aspects: First of all‚ it is very rich of symbols. As mentioned‚ they
Premium Diamond
January 31‚ 2003‚ compared to $667‚647‚000 and 3.0:1 on January 31‚ 2002. Tiffany suffered a loss in 2001 due to economic conditions‚ especially post- September 11 results. B. Strategic Posture: From the beginning‚ it was clear that Charles Tiffany’s vision of establishing the grandest preeminent house of design and the world’s premier jewelry house‚ his vision has held true even over a century later. Mission: Tiffany is a retailer‚ designer‚ manufacturer‚ and distributor of luxury fine jewelry
Premium Brand Revenue Trademark
I. Introduction The Tiffany & Company is introducing a new product line by the name of Tiffany ’s Essentials. The line will offer authentic luxury designer handbags along the lines of Gucci‚ Chloe‚ Dior‚ Fendi‚ Prada and many more. As concept of luxury changes‚ marketers of high-end products are wrestling with the challenges of maintaining exclusivity while obtaining higher sales. Having a well-known name as Tiffany and Company we have no limitations to create luxury pieces for the luxury lifestyles
Premium Marketing Brand Retailing