Tiffany & Co.

Only available on StudyMode
  • Topic: Jewellery, Tiffany & Co., Diamond
  • Pages : 10 (2492 words )
  • Download(s) : 387
  • Published : May 2, 2008
Open Document
Text Preview
Tiffany & Co. is a leading US luxury jewelry company. For more than 150 years, Tiffany & Co. have been designing exquisite jewelry that highlights the incomparable beauty of diamonds. The designations TIFFANY ® and TIFFANY & CO. ® are the principal trademarks of Tiffany, as well as serving as trade names. Through its subsidiaries, the Company has obtained and is the proprietor of trademark registrations for TIFFANY ® and TIFFANY & CO. ®, as well as the TIFFANY BLUE BOX® and the color TIFFANY BLUE® for a variety of product categories in the United States and in other countries. History

Tiffany & Company is a jewelry company founded by Charles Lewis Tiffany and John B. Young in New York City in 1837 named “Tiffany & Young”. Tiffany Jewelry is considered one of the finest jewelry companies in the world. Tiffany & Co. has opened stores in major cities all over the world. Tiffany’s had a revolutionary policy that each item's price was NON-negotiable. In 1853, Charles Lewis Tiffany assumed control of the entire company and has since expanded to selling high-end household items as well. He also renamed the company as “Tiffany & Co.”. Tiffany’s headquarters on New York's Fifth Avenue at 57th Street is a popular tourist attraction; largely as a result of the 1961 movie Breakfast at Tiffany's which starred Audrey Hepburn (wearing a fabulous diamond brooch). Products

Since 1837, Tiffany & Co.’s products have come to include everything from diamond solitaire engagement rings to sterling silver key chains. A complete list of products follows: Fine jewelry—diamonds, pearls, colored stones, platinum, gold, and silver Engagement/bridal jewelry

Sterling silver goods (other than jewelry)
Personal Accessories (key chains, money clips, etc)
Tiffany offers an extensive selection of Tiffany & Co. brand jewelry at a wide range of prices. In Fiscal 2007, 2006 and 2005 approximately 86%, 86% and 85%, respectively, of Tiffany’s net sales were attributable to Tiffany & Co. brand jewelry.

Tiffany & Co. Product Catalogue

Engagement Ring
Diamond Ring

Bracelet in Sterling Silver
Timepieces – Men’s Watches

Fine Jewelry – Gold Earrings
Bracelet in Sterling Silver

Bracelet in Sterling Silver with Pearls
Necklace in Sterling Silver

Fine Jewelry – Diamond Earrings China – Vase & Bowl

Stationery – Journal Cover
Crystal – Candlesticks

Fine Jewelry – Pearls Bracelet
Fragrances - Men™ Sport Cologne

Key Ring in Sterling Silver
Key Ring in Sterling Silver

Tiffany & Company serves a customer base of householders and businesses world-wide. As a luxury brand, Tiffany often attracts upper and mid-income customers. Tiffany operates in 184 locations in 17 countries.

2007United StatesJapanOther CountriesTotal
Number of locations645251167
Number of new locations741021
End of year705361184

USA Customers
Tiffany & Co. consists of sales in its branch stores, internet sales, catalogs, and business-to-business direct selling in the United States. U.S. Branch Stores
Tiffany has 70 branch stores in the United States.
U.S. Internet Sales
Tiffany distributes a selection of more than 3,500 products through its website at for purchase in the United States. Business account holders may make gift purchases through the Company’s website at Catalogs

Tiffany also distributes catalogs of selected merchandise to its proprietary list of customers and to mailing lists rented from third parties. Business-to-Business Sales Division
Tiffany’s Business Sales Division sales executives call on business clients throughout the United States, selling products drawn from the retail product line and items specially developed or sourced for the business market, including trophies and items designed for the...
tracking img