Motel 6 Financial Statement Marketing plan for Motel 6 Executive summary This is to bring to your attention that Motel 6 is flying higher than before and it is venturing more. This is after a turnaround in our fortunes. You can remember in 1990 when the chain based in Dallas was sinking after its acquisition by Accor S.A. of France from Kohlberg Kravis Roberts & Company‚ the leveraged buyout firm‚ for $2.3 billion. Again in 1993‚ we lost $40 million. However‚ we are standing tall today for turnaround
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A Guilty Conscience Before Gwilan discovered her talent playing the harp‚ she attended school like any other girl and had many friends. One of her closest friends was Genevieve. They did everything together‚ and people often commented they looked and acted like sisters. However‚ as they grew up‚ Gwilan and Genevieve discovered different interests‚ and did not spend as much time together. Eventually‚ Gwilan drifted apart from Genevieve and found she loved playing the harp. The more famous
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Case Study “The Sleep Well Motel” 1. The Pros of Will Shelton owning and operating the Sleep Well Motel are he will be his own boss and there is already a night Manager employed by the current owner. The Cons of his owning and operating the Motel are it is hard to find good maid service‚ there was no on location restaurant and it was in need of cosmetic work. 2. I do believe Will’s marketing background will be a great assistance to him in running the motel and I believe he will market
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Case Study #1 The Sleep Well Motel In April 1990‚ Will Shelton was evaluating information received from the owner of a motel that was for sale in Fort Morgan‚ Colorado. Will had answered an ad in the Wall Street Journal under the heading “Business for Sale.” To Will’s surprise‚ he received a call directly from Hank Bennington‚ the owner of the Sleep Well Motel of Fort Morgan‚ Colorado. During the conversation‚ Mr. Bennington described his motel and his reason for wanting to sell. He also described
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Using SWOT Analysis to Formulate Strategy SWOT Analysis is a powerful technique for understanding your Strengths and Weaknesses‚ and for looking at the Opportunities and Threats you face. SWOT analysis is one of the most important steps in formulating strategy. In SWOT analysis‚ the best strategies accomplish an organization’s mission by exploiting an organization’s opportunities and strengths while neutralizing its threats and avoiding its weakness. (Griffin‚ 2003) By looking at yourself and
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Birthdays come and go‚ however‚ Sweet sixteen seems to have a more significant meaning then just another year older. It is the age where one truly becomes mature. This theory was never actually proven. I myself never believed it to be true. Up until now‚ I finally realize how my sweet sixteenth birthday was not just the most memorable‚ but also the most significant. Waking up to the sound of my alarm clock‚ it is 9am on a Saturday. Ring! Ring! Ring! The phone begins to irritate. Still half asleep
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Group Analysis Paper Queensland Rainforest Resort is a unique and well-established resort but the current changes have downgraded its status and caused the loss of loyal costumers. The main issues impacting QRR deal with management and information system problems. When QRR decided to upgrade their information system by outsourcing with CibCo they ultimately caused more harm and good. The backdoor CibCo left open in the program allowed information to leak and enables any knowledgeable outsiders
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W.D. Snodgrass’s poem “Leaving the Motel” is about two people and what they must do to keep their rendezvous a secret. The poem is not about love affection but rather the couple’s secrecy. The characters in the poem are worried about getting caught and they do everything to keep it a secret. The poem represents many things that happen today. People will go above and beyond to hide that they are cheating on their spouse(s) and keep them from finding out. The poem focuses on the process by which a
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PROBLEM: How to become successful in putting a new product line? IV. CASE HISTORY: Mr. Gerardo Cruz‚ owner and general manager of Dynamo Sports Inc. and his brand manager Joe Santos talked about Mr. Cruz’s latest business project. So far their product line were successful Mr. Cruz wants to diversify to female market‚ he wants to still in sportswear business although adding the new female dimension. Mr. Cruz is not quite sure if he should aim at the upper bracket to downward and vice
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4-2D A Success Story Bulacan Sweets: Fruit of Filipino creativity by Rita Villadiego Success‚ they say‚ is sweeter when earned the hard way. For entrepreneur Lydia Veneracion‚ 60‚ her Bulacan Sweets was nurtured with hard work and perseverance. Over the last 24 years -- and still going strong -- Bulacan Sweets’ specialties like pastillas and candied fruits have become household names. Starting with only 10 kinds of sweets and candies in 1970‚ Bulacan Sweets is now manufacturing and selling
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