第十届 杯翻译竞赛原文（英语组） Path Robert Macfarlane Humans are animals and like all animals we leave tracks as we walk: signs of passage made in snow‚ sand‚ mud‚ grass‚ dew‚ earth or moss. The language of hunting has a luminous word for such mark-making: ‘foil’. A creature’s ‘foil’ is its track. We easily forget that we are track-makers‚ though‚ because most of our journeys now occur on asphalt and concrete – and these are substances not easily impressed. ‘Always‚ everywhere‚ people have walked‚
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REVITALIZATION OF L’OREAL PLENITUDE IN THE US The objective of this document is to provide a marketing plan proposal for L’Oreal Plenitude line in the US market in order to: 1. improve the top-line – accelerate the sales growth and strengthen market position of Plenitude vs. competitors 2. get the bottom-line moving in the right direction quickly – turn before tax figures into positive 3. make US business a major contributor to L’Oreal’s brand position globally 4. ensure perfect fit of L’Oreal
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BUS 611: Enterprise Rent-A-Car Case Questions 1. Rental car companies provide the use of a car for their customers‚ but what did Enterprise do to create a unique rental experience? How has Enterprise established a competitive advantage over its competitors? All companies provide customers with a car to drive but Enterprise took a unique approach to the car renting experience. Although Enterprise is the largest and possible most well-known rental car company‚ they focused on giving each customer
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Optimizing School Climate through Leadership Barry Joel Desaine‚ B.Sc. Management Studies‚ M.Sc. Organizational Leadership A school’s climate is influenced by its administrators’ leadership style—by the way they motivate personnel‚ gather and use information‚ make decisions‚ manage change initiatives‚ and handle crises. It is an essential factor for success as a poor environment can account for as much as a third of all deficiencies. Unfortunately‚ many administrators fail to appreciate how deeply
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Since I was a little child I loved sitting in front of the TV‚ with my sandwich and ice tea‚ and just flip threw channels to any interesting sporting event that was on at the moment‚ from baseball to swimming I would just sit there and watch these men talk about sports and it seemed as if they enjoyed it. As the years went by I watched the people on ESPN every night. I said to my self‚ “I could talk about sports and get paid for it”. Right then and there I decided what I wanted to be‚ and what I
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College Success Through Personal Responsibility College Success Through Personal Responsibility Whether it is an individual going from high school straight into college‚ or a person who after an extended hiatus decides it is time to complete their dream of obtaining a college degree‚ there are many challenges college students face to guarantee success. Employing one’s personal responsibility during that difficult time will be fundamental toward achieving their objectives and ensuring they
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The path blood take from the right femoral vein to lower lobe of the right lung via the pulmonary artery is as follows; we start in the right femoral vein which is located in the thigh and travel to the right external iliac vein. Blood from the femoral vein emptiness in the inferior vena cava but first must travel through the external iliac. The iliac vein joins with the inferior vena cava. The inferior vena cava takes deoxygenated blood form the lower limbs of the body to the right atrium (Thibodeau
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DEVELOPING LEADERSHIP THROUGH EDUCATIONAL DEBATES What makes a great leader? This is a critical question—one that demands an answer. It’s actually a tricky question‚ something known in persuasive circles as a false dichotomy. It’s false because genetics and environment both play a part in leadership development. Intelligence (IQ) plays an important role in leadership development‚ as does emotional intelligence (EQ). Certain personality traits such as self-confidence‚ dominance and extroversion are
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Case Study: The Difficult Brand Revitalization of LI-NING Introduction The case study explores how LI-NING brand which has been the No.1 domestic sporting goods brand was revitalized to satisfy the development objective of the company and to meet the challenge of the changing market. This report first introduces the company and its brands. Following this section‚ SWOT model is applied to analyze the situation faced to the company before the brand revitalization. The specific comparison of the brand
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Chapter 1 Notes Achieving Success through Effective Business Communication Learning Objectives Explain how the business communication 2.0 concept is transforming the practice of business communication Describe the five characteristics of effective business communication Describe six strategies for communicating more effectively on the job Explain what must occur for an audience to successfully receive‚ decode‚ and respond to messages Explain four strategies for successfully using communication
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