Nescafe’s early-bird advantage Nestle’s marquee brand has maintained its leadership in the instant coffee market even in its 50th year in India The campaign in 2007... SOUNAK MITRA New Delhi‚ 6 January “T he coffee with life in it. Made in just 5 seconds”. That’s how Nescafe announced its entry into India‚ in 1963. Before the ad campaign hit bill-boards across the country‚ Indian coffee lovers were stuck with the idea that coffee is something that takes minute attention to prepare
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Gary Torry English II July 16‚ 2013 Drill or No Drill? The National Artic Wildlife Refuge (NAWR) is home to many animals‚ such as: moose‚ caribou‚musk oxen‚wolves‚foxes‚ grizzlies‚ polar bears‚ and migratory birds. Leaders in the oil industry‚ however‚ believe that the refuge is the perfect site for the “environmentally sensitive exploration” of oil. Environmentalists are wondering: What will become of
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Chapter 1 Mom’s word stuck me like a lightning bolt. I was so shocked that I forgot to give reaction to what I had just heard. Maybe because a part of me still believed this couldn’t be true. Well‚ was it a joke? I looked back into mom’s eyes. She was still looking at me with pitiful look in her eyes‚ which showed me sympathy. I wanted to ask her if she was joking‚ but then I realised it would be hard to bear the pain if she said no. Instead I wanted for her to say something else or give a reaction
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Bajaj: Riding into glory From riding the Chetak scooter to zipping past the Pulsar 220CC‚ it has been an evolution for Bajaj Auto. India’s second largest two-wheeler maker’s origin is rooted in Bachchraj Trading Corporation‚ first set up to trade in a few 2 and 3-wheelers. Founded by Jamnalal Bajaj‚ who associated closely with Mahatma Gandhi during the freedom struggle‚ the Bajajs’ have seen real growth starting from the sixties. Though Bajaj started off as dealers in imported 2 and 3-wheelers‚
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Once upon a time there was a boy laid in a corner of a dark room‚ he was alone and silent. The only noise was that of footsteps which entered the room. "Macro! Get up you swine" said the man. His voice was very deep and menacing. He wore a redcap with a dark green army suit‚ again he shouted and the boy slowly rose from the floor. “We know that you are involved with a gang of villains called the Mad Catz but where IS your secret layer?!!” screamed the man impatiently “I don’t work with them
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Patrick Goss Advanced PR Writing: Feature Word Count: 1050 Purpose: Lay out point of views to the subject Audience: College athletic supporters Pay to Play: College Athletic’s Solution to Problems? Imagine this: you are a star athlete at the University of Miami. You meet Nevin Shapiro‚ a wealthy businessman who is willing to help you out. As a struggling college student‚ let alone a college athlete‚ money is hard to come by. There is no time for work between all the training and practices
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It was a grey afternoon with a dull sky. The wind was sighing in the tree top and boughs moaned. The dark‚ ragged and ominous clouds drifted over. Surprisingly‚ instead of beating down a curtain of rain from heavens‚ it only brought drizzle. “I wish it would rain cats and dogs.” Sylvia talked to herself while she was sitting in a bus looking up to the eerie sky. Sylvia was on the way to visit her father‚ alone. Her mom refused to go with her‚ she did not want to see him. They were divorced. Well
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One day in a far away land of Olympus‚ Hercules‚ the son of Zeus‚ was strolling through his house and overhears his father say‚ “I cannot believe what Prometheus did. Stealing fire! From the gods! Oh‚ I will punish him. Him‚ his brother and the whole human race!” Hercules was in disbelief of what he just heard. He could not believe that Zeus would be so cruel over a small act‚ one to help the humans! After the gods left and sent Pandora down to Earth for Epimetheus‚ Hercules stormed in to talk to
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There was a place – called the Afterlife by some‚ Underworld‚ Netherworld‚ Realm of the Dead by others – and Dinah imagined that was where she had gone. The Afterlife a cold and barren Other World that could not be reached by the living. That is how she felt – cold and barren. She must be dead. Fitting that the Kaw brought her here considering all the crossing over water to the place of the dead myths there were Before. Gradually she grew warmer and the air snapped and crackled near her. She opened
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On Friday July 6th 1979‚ villager and holidaymakers had a miraculous escape when an out of control RAF fighter jet ploughed into the village just yards away from a loaded petrol tanker. The Plane Crash 1979The pilot‚ who was on a training flight‚ experienced control difficulties and had to eject into the sea leaving his Hawker Hunter jet to crash into the ocean. Instead it veered towards land‚ hurtling at 250mph‚ a major disaster seemed inevitable. But it was nothing short of a miracle when the
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