BITTER COMPETITION : THE HOLLAND SWEETENER COMPANY VERSUS NUTRASWEET (A) In the late 1986‚ the Holland Sweetener Company (HSC)‚ based in Maastricht‚ the Netherlands‚ was preparing to enter the European and Canadian aspartame markets. Aspartame‚ a low-calorie‚ high-intensity‚ sweetener‚ had been discovered in 1965 by G.D. Searle & Co.‚ a U.S. pharmaceuticals company. Having secured a number of patents on its discovery‚ Searle had gone on to develop markets for aspartame as a food and beverage
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Bitter Gourd (Momordica Charantia) I. Introduction The bitter melon (also known as bitter gourd) looks like a cucumber but with ugly gourd-like bumps all over it. As the name implies‚ this vegetable is a melon that is bitter. There are two varieties of this vegetable: One grows to about 20 cm long‚ is oblong and pale green in color. The other is the smaller variety‚ less than 10 cm long‚ oval and has a darker green color. Both varieties have seeds that
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Angostura Aromatic Bitters’ marketing plan Table of Contents 1. Executive Summary 3 1.1 Synopsis of the Situation 3 1.2 Key aspects of the marketing plan 5 2. Environmental analysis 6 2.1 Strengths and weaknesses 8 2.2 Opportunities and threats 9 2.3 Current objectives and performance 11 2.4 Five forces’ Porter analysis 11 3. Marketing Strategy 13 3.1 Segmentation 13 3.2 Target Market 14 3.3 Positioning (Value Proposition) 15 4. Marketing Programs 16 4.1 Product 16 4.2 Pricing 17 4.3 Promotion
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ROOTS * is an organ of a plant that typically lies below the surface of the soil. * a part of a plant body that bears no leaves‚ and therefore also lacks of nodes. * is the beginning of the vascular system pipeline that moves water and minerals from the soil up to the leaves and fruits. FUNCTIONS OF ROOTS: * Underground (usually) * Anchor the plant in the soil * Absorb water and nutrients * Conduct water and nutrients * Food Storage ROOT SYSTEM: 1. Tap root system
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Fruits Professor Kelechi Mezu Introduction to Biology – SCI 115 March 2‚ 2010 We use our sense of taste to differ if fruit is sweet or sour. That taste depends on the components in the fruit. Fruits contain fructose‚ acids‚ vitamin‚ starch‚ proteins‚ and cellulose. All of these components contribute to the taste of fruit. Fruits with high fructose levels tend to be sweeter whereas fruits with high levels of acid tend to be sour. Oranges however‚ have equal quantities of fructose and acids
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Bitter Competition: The Holland Sweetener Co. vs. NutraSweet (A) (HBS 9-794-079) 1. How should Vermijs expect NutraSweet to respond to the Holland Sweetener Company’s entry into the European and Canadian aspartame markets? Initiate Price War Although we discussed in class that price wars could be detrimental to the industry‚ NutraSweet has the upper hand. Because NutraSweet controls an overwhelming majority of the market‚ the company could simply lower their margins for a short period
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Greek/Latin Roots Acer‚ Acid‚ Acri- Bitter‚ Sour‚ Sharp Examples: Acerate : Shaped like a needle. Acidity: Quality of sourness Acrimonious: Nagging and bitter The acerate building towered over me. The acidity of vinegar made him vomit. The wife grew acrimonious. Anni‚ Annu‚ Enni- Year Examples: Annuity: Money paid annually Biennial: Occurrence of two years Triennial: Occurrence of three years His annuity was a good six figures.
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Bitter Sugar Bitter Sugar is now one of my most favorite foreign movies‚ other than ‘Swept Away’. It gives me such a great help understanding the political system in different parts of the world. On this occasion I will begin to interpret the film ‘Bitter Sugar’ directed by ‘Leon Ichaso.’ Bitter Sugar is a film that is mostly in my opinion‚ anti- Castro. Although the film was made in 1996‚ it was representing the period after the Cuban Revolution. Hence‚ the film is shot in Black and White. The
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Classification of fruits 1. Berries – usually succulent fruit and very juicy. The availability of berries is between May and August. But grapes are berries that can be found year round. Some foods classified as berries do not fit the botanical definitions like strawberries and raspberries but are berries. There are fruits that are true berries but are not classified into other categories e.g. bananas and grapes. Berries grow in bunches in bushes and on vines. They are small and juicy. Examples
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fruits This list of culinary fruits contains the names of some fruits that are considered edible in some cuisines. The word "fruit" is used in several different ways.[1] The definition of fruit for these lists is a culinary fruit‚ i.e. "Any sweet‚ edible part of a plant that resembles fruit‚ even if it does not develop from a floral ovary; also used in a technically imprecise sense for some sweet or sweetish vegetables‚ some of which may resemble a true fruit or are used in cookery as if they
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