"The private history of a campaign that failed" Essays and Research Papers

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    Fairtrade Campaign

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    What the campaign is ? Our campaign name is Fairtrade for fair learning‚ first I will explain what is fairtrade? Fairtrade helps the producers‚ the farmers and the workers in developing the countries to improve the quality of their lives. It promotes fairer trade conditions‚ helps producers to strengthen their position in world markets and combat poverty. More precisely‚ Fairtrade can gurantee a price that covers production and a living wage; No use of child labour; Few or no chemicals to protect

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    Marketing Campaign

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    This art she creates is beautiful‚ and spread worldwide by others just like her. She wants to spread beauty and therefore make people happy. History: It started with a braid‚ a

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    Texas campaign

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    CAMPAIGN ELECTION FOR CANDIDATE JANE “BITZI” JOHNSON MILLER IN THE STATE OF TEXAS May 4‚ 2013 Pols 2312 State and Local Government Introduction We are proud to introduce the next governor of the great State of Texas‚ Ms. Jane “Bitzi” Johnson Miller. She is a staunch Conservative Republican whose proud Texan traditions are deep rooted here in the Lone Star State. A native Texan who grew up in West Texas‚ she comes

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    Democratic Campaign

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    part of an election is arguably the campaign process. Once a candidate is nominated in a presidential election‚ the next step is to move forward with the steps of this process. Each of the candidates will have the opportunity to use recourses‚ no matter how scarce they may be‚ to attempt to overcome their opponent with votes. Running a campaign is something that takes a lot of responsibility and a good team of people. They will have first put together a campaign strategy where a detailed comprehensive

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    Advertising Campaign

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    dverAdvertising Campaign Wenatchee DECA Wenatchee High School 1101 Millerdale Wenatchee‚ WA 98801 Reid Lovercamp BrittParkhill January 16‚ 2013 Table of Contents I. Executive Summary…………………………………………………………………..1 II. Description………………………………………………………………………………3 III. Objective(s) Of The Campaign…………………………………………………...4 IV. Identification Of The Target Market…………………………………………..4 A. Primary markets…………………………………………………………………...4 B. Secondary markets………………………………………………………………..5 C.

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    Dove Campaign

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    Dove’s Campaign for Real Beauty I am really glad to finally see a beauty brand advertise all kinds of women and to actually see them start a campaign that emphasizes the idea that beauty really does come in all shapes‚ sizes and age groups. Dove’s Campaign for Real Beauty is an excellent way to restructure the footprints media has left on our superficial society. So far we have been brought up with the ideology that one has to look a certain way in order to really be beautiful‚ but very few people

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    Campaign Hijacking

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    Campaign Hijacking Erdinc Kurt IB5 Marketing Communication Definition Campaign – An organized course of action in order to achieve a goal.
 Hijack – Taking over (something) and using it for a different purpose. Approaches to hijack 
 a campaign The first way is to find a breaking story and make sure that you get your message in front of the media.  There are two approaches in this method. The first is the humour method‚ second is the commentary method. This is where you add some commentary around

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    Pr Campaign

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    PR Campaign: Overview Kudler Fine Foods is an upscale specialty food store featuring the best domestic and imported foods in three California locations; La Jolla‚ Del Mar‚ and Encinitas. Kudler wants to position itself as a leader in embracing diversity in the workplace. Kudler will create a public relations (PR) campaign that will address the following items; PR issues‚ target audience‚ ethical implications‚ market research plan‚ how the campaign will affect Kudler’s marketing function‚ and

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    connect our neighborhoods. As for the environmental impact‚ the TTC collected no data for this purpose (“The state‚” 2012). All these issues are mainly accounted for prolonged budget deficits‚ which the TTC has been struggling for many years. HISTORY OF THE TTC The Toronto Transportation Committee (TTC) is a public transport service agency established in 1954‚ the third largest transit system in North America that operates streetcar‚ transit bus‚ and rapid transit service (subway and RT) in

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    Teaser Campaign

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    companies use a little trick in their ad and commercial campaign which they believe can seize more attention. One of the popular ways is teaser campaign. A teaser campaign is an advertising campaign which typically consists of a series of small‚ cryptic advertisements that foresee a larger‚ well-developed campaign for a product launch or otherwise important event. These advertisements are called "teasers" or "teaser ads". A teaser campaign may be a short trailer or print ad that is used to advertise

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