Fairtrade Campaign

Topics: Fair trade, Association of Commonwealth Universities, London Pages: 9 (2628 words) Published: May 21, 2013
What the campaign is ?
Our campaign name is Fairtrade for fair learning, first I will explain what is fairtrade? Fairtrade helps the producers, the farmers and the workers in developing the countries to improve the quality of their lives. It promotes fairer trade conditions, helps producers to strengthen their position in world markets and combat poverty. More precisely, Fairtrade can gurantee a price that covers production and a living wage; No use of child labour; Few or no chemicals to protect workers and the environment ;Rights for women ;A social Premium. All across the UK, students and university and college staff are doing fabulous things to make their campuses more ethical. And one of those fabulous things is around raising awareness and availability of products with the FAIRTRADE Mark.A Fairtrade University or College is one that has made a commitment to supporting and using Fairtrade Our goal is to help universities in UK to achieve and mantain fairtrade status, but how to achieve the status? You need five steps to achieve it , first you need a fairtrade policy;Products in campus shops; Products at all meetings/events ;Campaigns run on campus ;Fairtrade Steering Group

Sour target group is University students, focusing even on :University's administration and Students Union, because they are the decision maker

Our short term goal is to push eight universities in London to achieve fairtrade status. Our long-term goal is to push all the universities and college in UK to get the status the aim of fairtrade is fight for equality and humanity maybe it is related to art, there r so many art students we can organise event to have an art show about fight for poor people humanity bla bla, but if we

How you approached the project?
First we design an official website for our campaign, the aim is to help our target universities and college to find all the direct information and direction about the five steps. And clearly demonstrate what whould they do, why should they do it and how we can help them. Every universities and college can register on the website and get the news dealer and can use this platform to demonstrate their progress and interact with other universities. Our website (i can try to work on it with sm help from my family) could make their life easier! While fair trade fondation, give them a paper and telle them "come back here when u are done!" we could actually show them example of policy and include all the places where they can get whole sellers and staff like that. enewsletter to find out about the up and coming Fairtrade events

For example:
Examples of university fairtrade policy: University of Glasgow Fairtrade policy http://www.gla.ac.uk/about/fairtrade/policy/

Case study of other university about policy, product,events and campaign,curriculum , steering group: http://www.fairtrade.org.uk/get_involved/campaigns/fairtrade_universities/case_studies.aspx

Tips for fairtrade campaign: (no matter you are students, lecture,steering group,Environment or Sustainability Officer) http://www.fairtrade.org.uk/get_involved/campaigns/fairtrade_universities/how_to_apply.aspx

BuyFairtradeproducts: http://www.traidcraftshop.co.uk/?gclid=CKPC26Lg_rUCFeXKtAodOX0Acg http://www.fairtrade.org.uk/products/default.aspx

2. TALK TO THE STUDENT UNION AND UNIVERSITY ADMINISTRATION we decide to focus on. Tell them what ours idea, what is fair trade status and that we want to improve the number of fair trade status university. and we could tell them that we could be there to help them for the first steps..and through this website every univ could have their daily help.

We chose our advocacy strategy as social media and public mobilization. We believe we are living in a network society , a society where the key social structures and activities are organized around electronically processed information networks . That is why we will use Facebook, Twitter and YouTube to attract more engagement in our...
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