What persuasive approaches would you use on the following audiences (SELECT TWO): A peer‚ a challenging person‚ or an open-minded person? Why would your approach differ? Persuasive approaches are different depending on the relationship you have with your audience. For a challenging person I would have to use a presentation of facts. I would have to prove my point by using logos and supporting it with facts‚ studies‚ reports and credible resources that support the information presented
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Ego in Front of Reason Most of the time when trying to persuade someone of something you can’t just use facts and reason‚ but you also have to speak to the feelings and values of a person. Decius is more persuasive than Calphurnia because he knows that Caesar values the crown and his reputation with people loving him more than his life. Caesar values power‚ the throne‚ and crown more than his own life. When Decius was trying to convince Caesar to come to the Senate he says‚ “the Senate have
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disadvantage of: - magazines. 8. The number of times a person is exposed to an advertisement during a certain time period is known as: - frequency 9. The role of a sales representative in the promotion process has changed from that of persuader to that of: - consultant and problem solver. 10. Company executives usually recognize a good salesperson as a worker: - who can solve problems‚ communicate clearly‚ and be consistent. 11. Which of the following is not a function of
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BANKING SERVICE MARKETING MIX SERVICE MARKETING MIX ELEMENT The service marketing mix comprises off the 7p’s. These include: * Product * Price * Place * Promotion * People * Process * Physical evidence. PRODUCT: 1. BANK PRODUCTS (A)DEPOSITS: savings‚ current‚ fixed etc. (B)ADVANCES: (1) FUND ORIENTED: a. Term loan‚ b. Clean loan‚ c. Bill discounting‚ d. Advances‚ e. Pre-shipment finance‚ f. Post-shipment finance‚ g. Secured and unsecured lines of credit
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Introduction: The word attitude is an expression of favor or disfavor toward a person‚ place‚ thing‚ or event. Prominent psychologist Gordon Allport (1935) once described attitude “the most distinctive and indispensable concept in contemporary psychology”. The words attitude and persuasion are often found together‚ as in the phrase persuasion and attitude change. Persuasion is an attempt to change people ’s attitudes. For example‚ advertisers try to persuade potential customers to buy a product
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4 ATTITUDES‚ VALUES‚ AND ETHICS Chapter Scan ATTITUDES ARE SHAPED BY THE INTERACTION OF SITUATIONS‚ EXPERIENCES AND VALUES. ATTITUDES ARE LEARNED‚ AND CARRIED INTO THE WORK ENVIRONMENT. THIS CHAPTER EXAMINES HOW ATTITUDES ARE FORMED AND HOW THEY AFFECT OUR PERCEPTIONS AND OUR ACTIONS IN RELATIONSHIP TO ETHICS. DEVELOPMENT OF VALUES IS DISCUSSED BY EXAMINING ROKEACH’S INSTRUMENTAL AND TERMINAL VALUES RESEARCH. A MODEL OF ETHICAL BEHAVIOR IS PRESENTED‚ AND FACTORS AFFECTING ETHICAL BEHAVIOR
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Part A: 1. Principles of Consumer Behavior: Consumer behavior is dynamic. It involves thinking‚ feeling as well as actions of consumers‚ consumer groups and society. The study of consumer behavior looks at how people buy‚ what they buy‚ when they buy and why they buy it. It examines the buyer decision process‚ both individually and in groups. It also examines characteristics of individual consumers such as demographics and behavioral variables in an attempt to understand people’s wants and assess
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status. Though the method used may be different‚ the goal is always the same‚ to get the subject to support the cause at hand. It encourages them to think or behave in a certain way‚ perhaps to change their opinion‚ or to make them believe as the persuader wants them to believe. Throughout William Shakespeare’s Tragedy of Julius Caesar‚ there is an uncountable amount of flattery and persuasion. Cassius uses flattery to persuade Brutus to join the Conspiracy‚ Decius uses flattery when speaking with
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This long complex quote came from the well-known letter of Birmingham jail written by Martin Luther king. Through this letter‚ he uses a lot of different writing techniques to reach out to his audience. This writing technique has not only made me look at his writing but also feel connected to his writing. He was an American Baptist minister‚ social activist‚ humanitarian‚ and leader in the African-American Civil Rights Movement. He led the Civil Rights Movement in the United States from the mid-1950s
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Interpersonal persuasion is how someone can receive compliance from another person. A few persuasion techniques that people tend to use are: foot-in-the-door‚ door-in-the-face‚ social exchange‚ and low-balling are among some. Most people at one time or another have encountered one of these examples. The method I am going to reflect on could be an example of both the foot-in-the-door technique and low-balling. I believe it is more of a case of low-balling as it dealt with price When I began taking
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