MARKETING STRATEGY OF THE SUPERMARKETS [ICA MAXI‚ FORUM COOP‚ NETTO‚ LIDL] Rafael Lucena Matamalas Miguel Santandreu Ramos May 2009 Marketing Strategy of the supermarkets INDEX I. Introduction................................................................................................................................ 4 II. Theory ....................................................................................................................................... 6 1. A. B. C. D. 2.
Premium Marketing Qualitative research Research
Production-possibility frontier In economics‚ a production-possibility frontier (PPF) or “transformation curve” is a graph that shows the different quantities of two goods that an economy (or agent) could efficiently produce with limited productive resources. Points along the curve describe the trade-off between the two goods‚ that is‚ the opportunity cost. Opportunity cost here measures how much an additional unit of one good costs in units forgone of the other good. The curve illustrates that
Premium Economics
Frontier Cities‚ Encounters at the Crossroads of Empire‚ In the book Frontier Cities‚ Encounters at the Crossroads of Empire‚ the authors debate the myriad ways in which cities‚ in the United States‚ and worldwide‚ functioned as crossroads of Empires. This book utilizes other sources‚ such as Richard C. Wade’s The Urban Frontier: The Rise of Western Cities‚ 1790–1830 (Urbana‚ 1959)‚ to posit that cities were central to the formation of frontiers. The book also theorizes that frontier cities
Premium United States Race Black people
three channels to meet consumers’ specific needs. Channel 1: Supa IGA - Large format stores‚ carrying a comprehensive supermarket range. These store primarily cater to shoppers who wish to purchase all their grocery and fresh food requirements in one location. ‘A one stop shop’ with a strong value proposition. Channel 2: IGA -Medium format stores‚ carrying a mid-sized supermarket range. These stores are primarily Neighborhood stores catering to shoppers who purchase fewer items‚ but do so more
Premium Marketing Grocery store Supermarket
China Guide Home China Guide Chinese Culture Chinese New Year Food Chinese New Year Food Chinese New Year Food Chinese New Year Foods are very important to Chinese people. All family members come together to eat at this time. Chinese New Year foods are not only delicious but it is traditional to eat certain foods over this festival. Chinese Dumplings‚ Fish‚ Spring Rolls‚ Nian Gao are usually seen as delicious and eaten at this time. Our China Food Tours offer some great dining experiences as well
Premium Chinese New Year Chinese calendar Chinese cuisine
& 13). The case moves students towards two specific questions. First‚ there is the question of how FreshDirect has used industry analysis to examine their industry’s general environment plus the competitive impact of suppliers‚ buyers‚ threats of new entry‚ substitutes and rivalry. Second‚ based on this strategic analysis‚ is an assessment of FreshDirect’s choice of a competitive e-business strategy: 1) differentiation within the grocery industry based on service quality‚ and 2) cost leadership
Premium Strategic management
Is Fast Food the New Tobacco? When you have a dollar in your pocket for lunch‚ do you chose the tiny side salad consisting of lettuce and a few vegetables‚ or a warm‚ juicy double cheeseburger. The burger will hold you off until dinner and is much more convenient for an employee or student on the go while the salad has the tendency to leave you feeling unsatisfied. The answer seems obvious. We are on the go all the time welcome to 2012‚ with no time to stop and peel an orange or slice an apple
Premium Nutrition Obesity
Space is the final frontier 1. space: -outer space = region beyond earth 2. final: -last‚ ultimate‚ no more frontier beyond this 3. frontier: -an outer limit‚ especially one in which the opportunities for research and development have not been exploited 4. History of space exploration: simple overview of western countries – http://www.spacekids.co.uk/spacehistory/ includes China’s endeavors – http://en.wikipedia.org/wiki/Timeline_of_space_exploration 5. Can space be considered an unexplored
Premium Space exploration Universe Outer space
On the evening of December 9th‚ the great King Duncan of Scotland was murdered in his chamber. According to Thomson Parker‚ a Scottish news reporter‚ King Duncan was at the castle of his Thane‚ Lord Macbeth‚ and the night he was killed. Parker further mentioned that Lord Macbeth had arranged a grand party for king and his sons. After hearing the news of king murdered the whole Scotland is mourning for their beloved king but they are also outraged and want to know who committed this foul deed. The
Premium Duncan I of Scotland Macbeth Malcolm III of Scotland
ushering in a revolution in shopping in India. Modern retailing has entered into the Retail market in India as is observed in the form of bustling shopping centers‚ multi-storied malls and the huge complexes that offer shopping‚ entertainment and food all under one roof. A large young working population with median age of 24 years‚ nuclear families in urban areas‚ along with
Premium Retailing Shopping mall