1) What broad tradeoffs does Williamson face as he thinks about his ticket prices? Some of the main factors that need to be taken into consideration when pricing the tickets and the associated tradeoffs that come with each are: • Maximizing Revenues: Per estimate‚ ticket revenues ($650MM) account for 21.5% of LOCOG’s forecasted budget ($3B). Any drop in revenue generation either due to pricing or total number of tickets sold (Revenue = Price/ticket x Quantity) will add undue stress on the remaining
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9-510-039 REV: FEBRUARY 4‚ 2011 JOHN T. GOURVILLE MARCO BERTINI The Lond don 2012 Olym mpic Gaames Paaul Williamso on could not help h but be am mazed. As hee looked dow wn from the 233rd-floor offices of the Lo ondon Organ nizing Commiittee of the Ollympic Gamees (LOCOG)‚ he h could see all a of East Lon ndon‚ one of the poorest areas in Greaater London. Historically H a working-claass neighborh hood and indu ustrial centerr‚ East Londo on had been bombed b heav vily during World W War II and
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2013 Re: London 2012 Olympic Games Background Paul Williamson and his team were responsible for developing the policies for pricing and distributing the tickets for the 2012 London Olympic Games. He along with team members Chris Townsend‚ the Commercial Director of the LOCOG and Joanna Manning-Cooper‚ Head of Public Relations and Media were actively engaged in the pricing strategy decision making. The tickets were set to go on sale starting in late 2010 which meant that Williamson had about 18
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London Olympics Assessment 1. Executive Summary 3 1.1. Preview 3 1.1.1. Recommendation 3 2. Terms of reference 3 2.1. Report specifications 3 2.1.1. Purpose 3 2.1.2. Scope 3 2.1.3. Aim 3 2.1.4. limitations and constraints 3 2.1.5. Objectives 4 3. Methodology and Procedures 4 3.1. Materials 4 3.1.1. How I sourced materials 4 3.1.2. Materials used 4 4. Findings/Analysis 4 4.1. The bid 4 4.2. Rejuvenation 5 4.2.1. New image 5 4.2.2. Location 5 4.3. Economic
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Olympic Games 2012 The modern Olympic Games is the leading international sporting event featuring summer and winter sports competitions in which thousands of athletes participate in a variety of competitions. The Olympic Games are considered to be the world’s foremost sports competition with more than 200 nations participating. The 2012 Summer Olympics‚ officially the Games of the XXX Olympiad and commonly known as London 2012‚ was celebrated in the tradition of the Olympic Games. The 2012 Summer
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Running head: DID THE LONDON OLYMPICS BENEFIT ALL? London 2012: Did the Olympics benefit all‚ or leave a legacy of widening social inequality? Word Count: 2194 London 2012: Did the Olympics benefit all‚ or leave a legacy of widening social inequality? The Olympic Games have become a much sort after event by cities around the world. It is seen as an opportunity for the city not only to enhance and broaden its profile‚ but showcase its potential as an attractive
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INTRODUCTION As part of the London 2012 Olympic Games the Great British Government presented a legacy that they hoped would aid them to win the bid to host the games. This included what they hoped would become beneficial long-term effects socially and economically for Great Britain. One of the claims made the government was: ‘Harnessing the United Kingdom’s passion for sport to increase grass roots participation‚ particularly by young people – and to encourage the whole population to be more
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Solution 1) The core issues which Paul Williamson has to Solve are as follows :- A. PRICING DECISION MAKING The core problem which Paul Williamson is facing is how to decide the price of the ticket. The price should be fixed at that much cost that can be also purchased by the average Londoners or the public can afford. As correctly said it is “everybody’s games”. B. MANAGING ATTENDANCE The managing of attendance is a very big concern for Paul Williamson as most of times it has been seen
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Sustainability and the London 2012 Olympic Games This report will explore the importance of sustainability in today’s sports and illuminate the significance of the interplay between sports - the 2012 London Olympics in particular - and the environment. In addition a summary of the sustainability plan put forward by the London Organising Committee of the Olympic and Paralympic Games (LOCOG) to the International Olympic Committee (IOC)‚ as part of their bid to host the recent Olympic Games. This will include
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EconomiIntroduction The Olympic Games is a major international event featuring summer and winter sports with the participation of thousands athletes. The Olympic Games have come to be regarded as the world’s foremost sports competition where more than 200 nations will participate into the games. The Games are currently held every two years‚ with alternating of Summer Olympic and Winter Olympic Games. As short‚ they occur every four years within their respective seasonal games. In this year‚ the 2012 Summer Olympic
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