Q1. Assess the SWOT of McDonald entering the hotel market in Switzerland? Strengths: 1. Golden Arch association with McDonald’s brand. 2. CEO Urs Hammer came from a hospitality background. 3. The hotel restaurant was open 24 hours a day. 4. Self Check-in and Check-out of hotel at the airport. 5. Unique room layout with patented “curved wall” design. 6. Golden Arch was only 1 km away from AutoBahn. 7. Internet access via TV and wireless keyboard. Weaknesses: 1. Segments like Airline
Premium Hotel Hotel chains Star
Table of Contents Table of Contents 1 EXECUTIVE SUMMARY 3 CHAPTER ONE 4 1.0 INTRODUCTION 4 1.1 BACKGROUND: 4 1.2 RESEARCH OBJECTIVE: 5 1.3 PROBLEM STATEMENT: 5 1.4 PRIMARY RESEARCH QUESTION 5 1.5 OTHER RESEARCH QUESTIONS 6 1.6 HYPOTHESIS 7 1.7 POPULATION 8 1.8 SAMPLE 8 1.9 RESEARCH TOOL 8 1.10 ANALYSIS 8 1.11 SCOPE 8 1.12 LIMITATIONS 8 CHAPTER TWO 9 2.1 INTRODUCTION 9 2.2 JOB SATISFACTION: 14 2.3 FACTORS INFLUENCING JOB SATISFACTION 17 2.4 JOB DESIGN 17 2.5 WORKPLACE
Premium Maslow's hierarchy of needs Organizational studies and human resource management
The film ‘We can be heroes: Australian of the Year’ demonstrates languages people use which show a lot about who they are. Languages can reveal about a person’s gender‚ their educational level and their social status. In this film it gives examples of characters that use their own language to show who they are. For example Daniel Sims‚ Ja’mie King and Ricky Wong all have their own way of speaking and communicating with others. Daniel Sims lives in South Australia with his mother‚ little brothers
Premium Australia Hero English-language films
Secondary production activities such as manufacturing which transform raw materials into finished goods. Specialisation in business‚ the production of a limited range of goods. System parts that work together to achieve an objective; a system can be a communication system‚ a business‚ an economic or political system. Tertiary production activities which involve the provision of services. Wants human desires which are unlimited. Starting a Business Business plan a statement
Premium Corporation Limited liability Limited liability partnership
Know-it-all Throughout life we come to understand that some people are brilliant‚ some people want to be brilliant‚ and then there are those who act brilliant‚ known as the know it all. To know it all does not mean one understands all of it‚ as knowing what something is does not mean one knows how it functions. To have knowledge is one thing‚ learning how to use that knowledge is another. John Wooden once said that “It’s what you learn after you know it all that counts.” There could possibly
Free Knowledge Learning
explored. Introduction The strategic plan of McDonald’s has gained worldwide success over the past seventy years of its existence. (McDonald’s‚ 2012). Mcdonald’s is a worldwide brand which has achieved global recognition of it’s brand and products. McDonald’s began as McDonald’s Bar- B-Q Restaurant in San Bernardino‚ CA in 1940. Today McDonald’s is a premier global restaurant brand with 330‚000 franchises. The McDonald’s franchises attend to over 64‚000‚000 customers on a daily basis in over
Premium Strategy Organization Strategic management
The Rhetoric of “Yes We Can” Darío Villanueva outlines the history and significance of the rhetorical tradition and highlights the striking persistence of the power of the word in American politics. Even in our high-tech age‚ a three-word tagline -"Yes We Can"- carries devastating clout. The Greek sophists -the original masters of rhetoric‚ notorious for their appetite for influence rather than truth- would be both impressed by the abiding power of their art‚ and dismayed that‚ in the Gutenberg
Premium Rhetoric Barack Obama United States
Market analysis for McDonalds and KFC The long journey of the burger brand started in 1940‚ when two brothers‚ Dick and Mac McDonald opened the first McDonalds restaurant in San Bernardino‚ California. Initially‚ they owned a hotdog stand‚ but after establishing the restaurant they served around 25 items‚ which were mostly barbequed. It became a popular and profitable teen hangout. In 1948‚ the brothers closed and reopened the restaurant to sell only hamburgers‚ milkshakes and French fries. Nowadays
Premium Fast food restaurant KFC Fast food
Emerald Article: McDonald ’s: "think global‚ act local" - the marketing mix Claudio Vignali Article information: To cite this document: Claudio Vignali‚ (2001)‚"McDonald ’s: "think global‚ act local" - the marketing mix"‚ British Food Journal‚ Vol. 103 Iss: 2 pp. 97 - 111 Permanent link to this document: http://dx.doi.org/10.1108/00070700110383154 Downloaded on: 20-01-2013 References: This document contains references to 28 other documents Citations: This document has been cited by 12
Premium Marketing
Brandon Taylor MGT 301-701 Remo Picchietti McDonalds in China 1. Assume a Big Mac is $3 in the U.S. How much would the Big Mac cost in China? At the time of the article‚ “McDonalds to Double China Restaurants by 2013‚” 1 Yuan is 8 to 15 cents. So‚ a Big Mac at the time of the article would cost 20 to 37.5 Yuan. However‚ at the current time‚ according to The Money converter.com‚ a Big Mac‚ costing $3‚ would be 19.10 Yuan Renminbi (USD to CNY). 2. Conduct some research. Identify at least one difference
Premium KFC Fast food Hamburger