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Mcdonald Think Gobally Act Locally

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Mcdonald Think Gobally Act Locally
British Food Journal
Emerald Article: McDonald 's: "think global, act local" - the marketing mix
Claudio Vignali

Article information:
To cite this document: Claudio Vignali, (2001),"McDonald 's: "think global, act local" - the marketing mix", British Food Journal,
Vol. 103 Iss: 2 pp. 97 - 111
Permanent link to this document: http://dx.doi.org/10.1108/00070700110383154 Downloaded on: 20-01-2013
References: This document contains references to 28 other documents
Citations: This document has been cited by 12 other documents
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Claudio Vignali, (2001),"McDonald 's: "think global, act local" - the marketing mix", British Food Journal, Vol. 103 Iss: 2 pp. 97
- 111 http://dx.doi.org/10.1108/00070700110383154 Claudio Vignali, (2001),"McDonald 's: "think global, act local" - the marketing mix", British Food Journal, Vol. 103 Iss: 2 pp. 97
- 111 http://dx.doi.org/10.1108/00070700110383154 Claudio Vignali, (2001),"McDonald 's: "think global, act local" - the marketing mix", British Food Journal, Vol. 103 Iss: 2 pp. 97
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Citations: Claudio Vignali, (2001),"McDonald 's: "think global, act local" - the marketing mix", British Food Journal, Vol. 103 Iss: 2 pp. 97 - 111 http://dx.doi.org/10.1108/00070700110383154 Claudio Vignali, (2001),"McDonald 's: "think global, act local" - the marketing mix", British Food Journal, Vol Claudio Vignali, (2001),"McDonald 's: "think global, act local" - the marketing mix", British Food Journal, Vol. 103 Iss: 2 pp. 97 - 111 # MCB University Press, 0007-070X BFJ
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