ideas‚ research and techniques about brand communications in a convenient magazine format. Learn more at www.admapmagazine.com Admap July/August 2006‚ Issue 474 www.warc.com Marketing to the four-eyed‚ four-legged consumer Tim Coffey‚ David Siegel and Greg Livingston The nature of the four-eyed‚ four-legged consumer (4i4l)‚ otherwise known as mother and child‚ changes as the child matures from prebirth (pregnancy) to teen. Today’s mothers and their children are substantially different from previous
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Externality: the uncompensated impact of one person’s actions on the well-being of a bystander Externalities and Market Inefficiency Negative Externalities Ex: aluminum factories emit pollution: for each unit of aluminum produced‚ certain amount of smoke enters atmosphere Cost to society of producing aluminum larger than cost to aluminum producers Social cost includes private costs of aluminum producers plus costs to those bystanders affected adversely by the pollution How can social planner
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essay will examine the arguments for eliminating the accounting regulation under the free market perspective. According to accounting regulation‚ a fundamental assumption underlying the free market perspective is that accounting information should be treated like other goods‚ and demand and supply forces should be allowed to freely operate to generate an optimal supply of information about an entity. There are four main arguments that have been used to support this perspective. According to Smith and
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ORGANIZATIONAL STRUCTURE Organizational structure refers to the way that an organization arranges people and jobs so that its work can be performed and its goals can be met. When a work group is very small and face-to-face communication is frequent‚ formal structure may be unnecessary‚ but in a larger organization decisions have to be made about the delegation of various tasks. Thus‚ procedures are established that assign responsibilities for various functions. It is these decisions that determine
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chain. There are four levels of protein structural organization: primary‚ secondary‚ tertiary‚ and quaternary. Primary structure is defined as the linear sequence of amino acids in a polypeptide chain. The secondary structure refers to certain regular geometric figures of the chain. Tertiary structure results from long-range contacts within the chain. The quaternary structure is the organization of protein subunits‚ or two or more independent polypeptide chains. The primary structure of a protein is
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Matrix management is a technique of managing an organization (or‚ more commonly‚ part of an organization) through a series of dual-reporting relationships instead of a more traditional linear management structure. In contrast to most other organizational structures‚ which arrange managers and employees by function or product‚ matrix management combines functional and product departments in a dual authority system. In its simplest form‚ a matrix configuration may be known as a cross-functional work
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Unit 2- International economic Environment Economic Structures Developed Countries Developed countries are also called advanced countries‚ industrialized countries‚ more developed countries (MDC)‚ more economically developed countries (MEDC)‚ Global North countries‚ first world countries and post-industrial countries. While there is no official guideline for which country may be considered developed‚ different institutions have created different categories. The IMF identifies 32 advanced economies
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larger proportion tend to show better financial performance. Leading Korean companies have a larger presence in the world market and attract considerable attention. I will focus on LG Electronics‚ Inc.‚ a leading company ranking with Samsung Electronics Co.‚ Ltd. in the world’s electrical and electronics industries‚ with the largest market share in home appliances markets in important emerging countries‚ such as India‚ Brazil‚ and Indonesia‚ and relatively advanced management methods including
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will explain capital structure and determine weighted average cost of capital (WACC) from the assumption provided by Mary Francis. Furthermore‚ we will show how WACC and Capital Structure can be leveraged to find out the viability of the capital project. Additionally‚ we will explain marginal cost of capital. To close‚ we will make a recommendation on the best approach to apply to project evaluation between capital structure and WACC Capital Structure Capital Structure refers to the sources
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Associate Program Material DNA Worksheet Answer the following in at least 100 words: 1. Describe the structure of DNA. DNA molecules are composed of two strands that form a helical ascending spiral. They fit together like the opposing teeth of a zipper and are held together by weak interactions called hydrogen bonds. These two strands is a long string of subunits called nucleotides‚ each attached to the one immediately about it and the one immediately below it to form a long chain. Each
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