POLY A study of the factors influencing customers’ loyalty in Namibian banking sector A research proposal submitted to the faculty of Economics and Management sciences in partial fulfilment for the Bachelor of Business Administration Degree By CARLOS NDESHY Student Number: 201034567 March 2014 Table of content Abstract Introduction Problem statement Overview Research objectives Research questions Key literature Research design and
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BrAnd LoyALty Jooyoung Kim‚ Jon d. Morris‚ and Joffre swait ABSTRACT: We examine a model of six latent constructs and propose that true brand loyalty can be explained as a result of five distinct antecedents: brand credibility‚ affective brand conviction‚ cognitive brand conviction‚ attitude strength‚ and brand commitment. Data from experimental conditions with manipulations of eight product classes and two involvement levels lend support for the proposed model‚ demonstrating that brand loyalty can
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Javalgi‚ R. G. & Moberg‚ C. R. (1997) Service loyalty: implications for service providers. The Journal of Services Marketing‚ 11(3)‚ pp. 165-179. Jacoby‚ J. & Kryner‚ D. B. (1973) Brand loyalty vs. repeat purchasing behavior. Journal of Marketing Research‚ February‚ pp. 1-9. Oliver‚ R. L. (1999) Whence consumer loyalty. Journal of Marketing‚ 63(special issue)‚ pp. 33-44. Wernerfelt‚ B. (1991) Brand loyalty and market equilibrium. Marketing Science‚ 10(3)‚ pp. 229-245. Javalgi
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most. My ambition to pursue M.S. My hunger to discover more on the above-mentioned subjects is also a reason to go higher up the ladder in this stream. CS or IT is not just a subject but a tool whose application can be found in all aspects of life may it be Manufacturing‚ Agriculture or Service sectors. I would like to plan my career in CS/IT so that I could act as enabler for any industry vertical and explore the usage of the above tools in unexplored world. And my interest to learn new upcoming
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C.S Lewis Have you ever wondered what the world would be like if C.S Lewis had ever converted to Christianity? C.S Lewis’ trip to Christianity began at a very late age after he surprisingly started leading away from Christ at a young age after the death of his mother‚ Immediately following was the abandonment of his father which caused a substantial amount of pain in his life. After his college years of being an atheist‚ C.S Lewis became a Christian on September 22‚1931. Early life Clive Staples
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UPSC Mains - General Studies - Geography of India Physiography 1. What do you understand by Deccan Trap? Describe its characteristics. (1995/20) 2. Why do the Western Ghats receive more rainfall than the Eastern Ghats? (1995/3) 3. Mention the advantages which India enjoys being at the head of the Indian Ocean. (1996/15) 4. What are the geo-economic causes of underdevelopment of various regions in India? (1998/15) 5. How do the Andaman and Nicobar Islands and the Lakshadweep differ in the
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Journal of Product & Brand Management Emerald Article: The relationship of consumer personality trait‚ brand personality and brand loyalty: an empirical study of toys and video games buyers Long-Yi Lin Article information: To cite this document: Long-Yi Lin‚ (2010)‚"The relationship of consumer personality trait‚ brand personality and brand loyalty: an empirical study of toys and video games buyers"‚ Journal of Product & Brand Management‚ Vol. 19 Iss: 1 pp. 4 - 17 Permanent link to this document:
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as Dorsett says in his biography‚ “The death of Mrs. Lewis convinced young Jack that the God he encountered in church and in the Bible his mother gave him was‚ if not cruel‚ at least a vague abstraction.” (C.S. Lewis: A Profile of His Life). About four years later‚ he pronounced himself an atheist. Two years following that he met W.T. Kirkpatrick‚ the man who taught and influenced Lewis to fall in love with classic literature from all around the world as well as criticize‚ analyze‚ and understand
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International Management Journals www.managementjournals.com International Journal of Applied HRM Volume 3 Issue 1 Employee Loyalty at the Workplace: The Impact of Japanese Style of Human Resource Management Hooi Lai Wan ISSN 1742-2604 www.managementjournals.com International Journal of Applied HRM: Volume 3 Issue 1 Introduction In this era of globalization and liberalization‚ employees are becoming the competitive advantage for business. A business may manage with mediocre
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Cs vs. CSE Computer Science and Computer Software Engineering have some similarities‚ but for the most part they are different. Although both courses deal with computers in its entirety‚ computer science and computer software engineering tackle two very different aspects of computers. Computer science deals with studying and analyzing the algorithms and problems that are related to making the computer do its task. This involves knowing the details of how the computer‚ as well as knowing how the
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