Marketing Project | Axe Brand Universal Oil | New Product Line | Oke Wei Qian‚ StarrWong Shiying‚ CelineCheng May HungYim Yoke Ngoh‚ CherylTan Chun LinLow Wei Min BenjaminJordan Chew Yi Wen6B/12 | Table of Contents 1.0 Executive Summary 2 2.0 Situational Analysis 3 2.1 Market Summary 3 2.2 Market Analysis 3 - 4 2.3 Competition Analysis 4 - 5 2.4 Product Offering 5 - 6 2.5 SWOT Analysis 6 - 9 2.6 Keys to Success 10 - 11 2.7 Critical Issues 11 3.0 Market Strategy
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Question 1 Describe the 7 Ps of marketing and provide examples with which you are familiar. Question 2 Discuss the importance of the ‘marketing mix’ to the success of a firm. 7Ps of marketing: Philip Kotler elaborated McCarthy’s (1960) traditional marketing mix; according to him it consists of 4Ps namely Product‚ Price‚ Place and Promotion. These 4Ps of marketing mix were considered as the main areas where marketing managers try to use limited business resources to achieve their objectives
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Be specific. i. They were too confident about their technology and manufacturing capabilities and lost sight of the products from the consumer’s point of view. In other words‚ they keep creating breakthrough technology‚ but failed to make improvements faster such as easy-to-use software‚ online services‚ and smarter marketing messages. Their technology is outdated compared to the other competitors. They have failed to improve their technology and give the customer what they want. ii. It is
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Consumer Behaviour and Critical Success Factors. Case of Nigeria. Alhaji Abubakar Aliyu Department of Technology Management‚ Faculty of Technology Management‚ Business and Entrepreneurships‚ Universiti Tun Hussein Onn Malaysia‚ 86400‚ Parit Raja‚ Batu Pahat‚ Darul Ta’zim‚ Johor‚ Malaysia E-mail: gp1100472@siswa.uthm.edu.my Sayf M.D Younus Department of Technology Management‚ Faculty of Technology Management‚ Business and Entrepreneurships‚ Universiti Tun Hussein Onn Malaysia‚ 86400‚ Parit Raja‚ Batu
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Integron Technologies Industrial Marketing Report Spring 2013 Submitted To: Mr. Elia Qazilbash Submitted By: Angelee Bhajan Khurram Sultan Salman Amin Summaya Bilal Acknowledgement Our deepest gratitude and thanks to the Almighty Allah‚ Who gave us the real guidance to enable us to understand and complete this report We would also like to thank our respected teacher Mr. Elia Qazilbash for giving us a chance to learn a great deal while working on this report. Last but not
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Electric which isworld biggest electronics British company. It’s what you’ve to do with BCG Matrix. GE Matrix Explanation Invest: It is used to strengthened and build thesekinds of SBUs (Strategic Business Units). Bold andwell financial marketing efforts are needed here. It’s basically use when you start a new business as thename suggests. Protect: It’s used to protect your current SBUs. LikePEPSI is protecting its product. Because Coke is thecompetitor of PEPSI and they’re allocating
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contains the reasons‚ the sources of information‚ the factors‚ the process‚ the entry modes and why choose this entry mode for enter international market. 2.0 Procedures The sources of this report include a number of books in marketing were consulted; information on e-marketing was taken from internet websites. 3.0 Reasons for enter international market There are three reasons for PK Electrics is considering entering international markets: The firm may benefit from the image of being an ‘international
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8 : Final Exam - Final Exam Time Remaining: Final Exam Question 1. 1. (TCO 4) Which of the following are measures used by marketing executives? (Points : 5) Market share Cost per lead Retention rate Cost per click All of the above Question 2. 2. (TCO 1) The more a marketing plan is based on _____ rather than guesses‚ the less uncertainty and fewer risks are associated with executing it. (Points : 5) industry forecasts
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Between a Marketing Mix & a Promotional Mix A marketing mix and a promotional mix have differences‚ and are both important to your business. In order to successfully grow your business‚ you will need to market it. Marketing helps attract new customers and keeps customers coming back for repeat business. When you identify your marketing mix‚ it helps you determine how to satisfy your customers‚ while the promotional mix focuses on direct customer interaction. Marketing Mix The marketing mix is a
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Executive Summary The term “New Age Technologies” is commonly associated with web applications that facilitate interactive information sharing‚ interoperability‚ user-centered design‚ and collaboration on the World Wide Web. To be more specific it consists of the Web 2.0 applications. A Web 2.0 site allows its users to interact with each other as contributors to the website’s content‚ in contrast to websites where users are limited to the passive viewing of information that is provided to them.
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