Integron Technologies
Integron Technologies
Industrial Marketing Report
Spring 2013
Submitted To:
Mr. Elia Qazilbash
Submitted By:
Angelee Bhajan
Khurram Sultan
Salman Amin
Summaya Bilal
Acknowledgement
Our deepest gratitude and thanks to the Almighty Allah, Who gave us the real guidance to enable us to understand and complete this report We would also like to thank our respected teacher Mr. Elia Qazilbash for giving us a chance to learn a great deal while working on this report. Last but not the least; we would like to thank Mr. Ramish Sultan, CEO Integron Technologies & Dr. Javed Rasheed, Managing Director Integron Technologies for supporting us throughout this report.
Table of Contents Introduction 4 Mission and Vision 5 The Team 5 Values 5 Integrity 6 Trust: 6 Customer Focus: 6 Innovation: 6 S.W.O.T Analysis 6 Strengths 6 Weaknesses 7 Opportunities 8 Threats 8 Market Intelligence & Research 9 Market Research 9 Market Intelligence 10 STP Framework 11 Segmentation 11 Geographic (Customer Location) 11 Company Size 11 Relationship Buyers 12 Purchasing Criteria 12 Target Marketing 13 Positioning 13 Distribution Strategy 14 Customer Service Strategy 15 Pricing Strategy 16 Pricing Policies 17 C&F Pricing Policy 17 F.O.R Pricing Policy 18 Terms of Payments 18 Communication Strategy 19 Communication Plan 19 Advertising 19 Trade Shows & Exhibitions 20 Internet 21 Direct Mail 21 Publicity 22 Sales Management Plan 22 Personal Selling 22 Recruitment & Selection 23 Training & Development 24 Motivation & Compensation 24 Performance Evaluation 25
Introduction
Integron Technologies was established in 2011 in Karachi with core belief in commitment, excellence and professional empowerment. The belief was in building strong relationships with stakeholders in order to satisfy their needs through services and value delivery. They provide innovative
Industrial Marketing Report
Spring 2013
Submitted To:
Mr. Elia Qazilbash
Submitted By:
Angelee Bhajan
Khurram Sultan
Salman Amin
Summaya Bilal
Acknowledgement
Our deepest gratitude and thanks to the Almighty Allah, Who gave us the real guidance to enable us to understand and complete this report We would also like to thank our respected teacher Mr. Elia Qazilbash for giving us a chance to learn a great deal while working on this report. Last but not the least; we would like to thank Mr. Ramish Sultan, CEO Integron Technologies & Dr. Javed Rasheed, Managing Director Integron Technologies for supporting us throughout this report.
Table of Contents Introduction 4 Mission and Vision 5 The Team 5 Values 5 Integrity 6 Trust: 6 Customer Focus: 6 Innovation: 6 S.W.O.T Analysis 6 Strengths 6 Weaknesses 7 Opportunities 8 Threats 8 Market Intelligence & Research 9 Market Research 9 Market Intelligence 10 STP Framework 11 Segmentation 11 Geographic (Customer Location) 11 Company Size 11 Relationship Buyers 12 Purchasing Criteria 12 Target Marketing 13 Positioning 13 Distribution Strategy 14 Customer Service Strategy 15 Pricing Strategy 16 Pricing Policies 17 C&F Pricing Policy 17 F.O.R Pricing Policy 18 Terms of Payments 18 Communication Strategy 19 Communication Plan 19 Advertising 19 Trade Shows & Exhibitions 20 Internet 21 Direct Mail 21 Publicity 22 Sales Management Plan 22 Personal Selling 22 Recruitment & Selection 23 Training & Development 24 Motivation & Compensation 24 Performance Evaluation 25
Introduction
Integron Technologies was established in 2011 in Karachi with core belief in commitment, excellence and professional empowerment. The belief was in building strong relationships with stakeholders in order to satisfy their needs through services and value delivery. They provide innovative