PROJECT REPORT Benetton’s Shock Therapy A case study of the company which employed Shock Advertising Submitted in partial fulfillment of the requirement for the award of the degree of B.A. (H) Journalism to UNIVERSITY OF DELHI Submitted by Under the guidance of Dr. A. K. Thakur Sinchita Majumdar B.A.(H) Journalism‚ 3rd Year‚ Maharaja Agrasen College Asst. Professor‚ Dept of Journalism and Mass Communication‚ Roll No. 11/781 University of Delhi Session 2013-2014
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Advertising Regulation Abstract Advertising today comes in various forms of information such as television‚ newspaper‚ Internet‚ etc. With all these types of outlets of advertising‚ these regulations are put into place for the industry to follow on what can be put out there for the different type of audiences the advertising can affect. There are many types of advertising that these regulations pertain to for example tobacco and children. Currently‚ the market is
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According to Henry Frankfurt‚ bullshit is everywhere whether we know it or not. From advertising‚ to politics‚ and just in everyday life‚ bullshit persuades by misrepresentation. “One of the most salient features of our culture is that there is so much bullshit”‚ yet there is nothing we can do about it (Frankfurt 1). With the overabundance of information in the world and the pressure society puts on people to know things‚ bullshit continues to spread. That being said‚ bullshit is incredibly prevalent
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Abstract This project basically deals with Outlook of a consumer for major private Life Insurance Company. Perception of consumer before purchasing any plan is studied. This project helps us to know whether the consumer pay more attention to plan‚ brand and advisor / Seller before purchase of any plan‚ moreover reason to purchase the insurance by the consumer is also studied . Which Plan is preferred more by which age group of people is also studied in this project. Besides this whether the
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believe‚ is the powerful nature of advertising. It has learnt to play with and enter the human mind in subtle ways‚ further manipulating the choices and preferences of the consumer. This paper will further look to evaluate the effectiveness of these adverts‚ by focusing on the contention that consumption plays a role in identity. In order to understand the link between consumption‚ identity‚ and advertising‚ it is important to gain a background on advertising perceptions and theories. On one hand
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ADVERTISING AGENCIES ROLE‚ TYPES‚ IMPORTANCE & ORGANIZATIONAL STRUCTURE SUBMITTED BY: CONTENTS 1. INTRODUCTION 2. DEFINITION 3. ROLE 4. TYPES ON THE BASIS OF: SERVICE PROVIDED ADVERTISING MEDIUM 5. IMPORTANCE 6. ORGANIZATIONAL STRUCTURE 7. TOP 10 INDIAN ADVERTISING AGENCIES 8. SUMMARY 9. REFERENCES INTRODUCTION ADVERTISING AGENCIES: The work of a tailor is to collect the raw material‚ find matching threads‚ cut the cloth in desired shape‚ finally
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Advertising roles In this essay we will talk about four roles that define the Advertising world both on the client side and the agency side. We will look at their various tasks and how they interact to add value to an advertising campaign. The four roles we will talk about are commonly met in advertising agencies however there is no clear naming or role and skill distribution‚ every agency can handle their job roles as they wish. There are two types of agencies: the independent agencies and the
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Indian advertising industry The Indian advertising industry is talking business today. It has evolved from being a small-scale business to a full-fledged industry. It has emerged as one of the major industries and tertiary sectors and has broadened its horizons be it the creative aspect‚ the capital employed or the number of personnel involved. Indian advertising industry in very little time has carved a niche for itself and placed itself on the global map. Indian advertising industry with an estimated
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Tobacco advertising 1 Tobacco advertising Tobacco advertising is the advertising of tobacco products or use (typically cigarette smoking) by the tobacco industry through a variety of media including sponsorship‚ particularly of sporting events. It is now one of the most highly regulated forms of marketing. Some or all forms of tobacco advertising are banned in many countries. History The first known advertisement in the USA was for the snuff and tobacco products of P. Lorillard and
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Language of Advertising and Communication via Advertising Contents Introduction 3 Chapter 1. Concept of advertising as an act of communication 7 1.1. Definition of Advertising 7 1.2. Communication and Advertising 8 1.3. Functions of Advertising 12 1.4. Image Advertising 14 1.5. Advertising Text and Slogan 15 1.6. Conclusion 16 Chapter 2. Language of advertising 18 2
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