GREEN MARKETING – OPPORTUNITIES & CHALLENGES BY Miss. P. PIRAKATHEESWARI‚ Lecturer in Commerce‚ Sri Sarada College for Women (Autonomous)‚ Salem – 16. "Progress is possible‚ No one can stop it‚ but obstacle is there‚ we have to face it." - Amartya Sen Introduction Yes‚ green marketing is a golden goose. As per Mr. J. Polonsky‚ green marketing can be defined as‚ "All activities designed to generate and facilitate any exchange intended to satisfy human needs or wants such that satisfying
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they can get a lot of money from business.For example‚ toyota of Japan with high technology has become best seller. Nextly‚ they can invent new things with the help of technology. All in all‚ opportunities will come to them if they use technology in the right way. However‚ education is a big challenge for young people in Asia. For a start‚ a lot of children cannot go to school because their parents cannot afford that‚ so they have to work to help their parents at the early age…The curriculum
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Retailing Perspective: Challenges and Opportunities Author: Dr. Deepanjana Varshney Designation: Professor Mail id: dvfaculty@rediffmail.com Retailing has been defined as business activities involved in selling goods and services to consumers for their personal‚ family or household use (Berman and Evans‚ 2001). The emergence of new formats and the evolution of modern retail in India has attracted attention in recent years. The business press in India has carried several articles and news
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CHALLENGES AND OPPORTUNITIES OF ORGANIZATIONAL BEHAVIOR 1. The creation of Q global village 2. Workforce diversity 3. Improving quality and productivity 4. Improving People skills 5. Management control to empowerment 6. Stability and flexibility 7. Improving ethical behavior. There are a lot of challenges and opportunities today for managers to use Organizational behavior concepts. The critical issues for which Organization behavior offers solutions are: 1. The creation of a global village The world
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The Opportunities and Challenges of Social Networking According to the Nielsen report‚ The Asian Mobile Consumer Decoded‚ ownership of smartphones in the Asia-Pacific region is increasing. With Singapore as one of the countries with the highest smartphone penetration in Asia-Pacific‚ this presents organisations with huge opportunities to engage consumers by leveraging on social networks. As consumer use of these smartphone devices will continue to evolve and expand‚ it is paramount for companies
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Challenges and opportunities in agricultural marketing Introduction: Although rising incomes are contributing to expanding and diversifying food demand‚ investment in Indian agriculture has remained low relative to other sectors and grown slowly since the early 1990s. Lagging private investment in agriculture and agribusiness has corresponded with poor infrastructure and weak institutional support for agricultural markets. Even though India has one of the world’s largest agricultural economies
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Running head: GLOBALIZATION Globalization and the World Economy Rodney L. Hughes Sr. Columbia Southern University Professor Bob Allen International Business‚ MBA 6601-06D June 12‚ 2007 Globalization and the World Economy Globalization is a powerful real aspect on the new world system‚ and it represents one of the most influential forces in determining the future course of the planet. It is described as
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and India (blue).[1] Globalization (or globalisation—see spelling differences) is the process of international integration arising from the interchange of world views‚ products‚ ideas‚ and other aspects of culture.[2][3] Put in simple terms‚ globalization refers to processes that increase world-wide exchanges of national and cultural resources. Advances in transportation and telecommunications infrastructure‚ including the rise of the Internet‚ are major factors in globalization‚ generating further
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The Opportunities and Problems in Making Services More Tangible Chandhaluk Heesawat (Ph. D.) Assumption University bp3905@yahoo.com Abstract. This paper gives the readers the background to understand how intangibility of services affects customers’ evaluation of service quality. The paper begins with the various views regarding intangibility of services from scholars. Some view intangibility as important characteristics in distinguishing products from services. Others look at intangibility
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İdeas about the Globalization and EU .Different perspectives and different ideas... Globalization a threat or an opportunity for the EU? No nationalities in the world imagine That Everyone talks same languange‚living and Sharing same world wihtout any borders or lines .It seems utopia of course same languange among these ımpossible things which couldnt achive .Yet there are too many scenarios in stage.North Atlantic-pacific Organization‚United Nations‚European Union these organizatons
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