A Report On Understanding Consumer Behaviour towards Luxury Products By Jitesh Sanghvi MMS – 137‚ Marketing Year 2009-10 K J Somaiya Institute of Management Studies & Research Understanding Consumer Behaviour towards Luxury Products Understanding Consumer Behaviour Towards Luxury Products By Jitesh A Sanghvi Under the guidance of Mar. Nilesh Talreja Senior Executive Interface Communication ______________ Designation SIMSR‚ Mumbai K J Somaiya Institute of Management
Premium Marketing Luxury good Luxury vehicle
Minor Project Synopsis On “Attitude of Young people of India towards Luxury Brands” Introduction: A couple of generations ago‚ a typical purchase decision for the average Indian would be choosing between‚ say‚ clothes and electronic goods whenever they had a little cash to spare. Today‚ the customers’ dilemma involves making up their mind between Prada and Gucci‚ Merc and Lamborghini. Marie Antoinette would say‚ “If they can’t have bread‚ give them brands instead!” In a relatively
Premium Luxury good Luxury vehicle Gucci
competitive luxury brands‚ Louis Vuitton‚ Chanel and Gucci. Louis Vuitton positioned itself in the luxurious goods industry‚ and has successfully embedded consumer’s mind with a sense of prestige and elegance in their branding. Gucci claimed a unique positioning in innovation and craftsmanship‚ trendsetting and sophistication. Chanel brand positioning has been perceived as elegant‚ exclusivity‚ and timeless as known to consumer Chanel stands for vintage and classic. By finding the 3 luxury brands
Premium Maslow's hierarchy of needs Marketing Branding
Purchasing Luxury Goods: consumer behaviour of international students in the UK By SRICHAN SRIVIROJ 2007 A Dissertation presented in part consideration for the degree of MSc in International Business. i Acknowledgement I would like to express my deepest sense to my supervisor Dr. Nick Ellis for his patience‚ time‚ and guidance. I am also in debt for his valuable time in scrutinizing through this study‚ which could have never been accomplished without his excellence advice
Premium Luxury good Luxury vehicle
M.F.‚ Spinosa‚ C. and Calder‚ B.J. (2000)‚ “Taking an expanded view of customers’ needs: qualitative research for aiding innovation”‚ Marketing Research‚ Vol. 12‚ No. 4‚ pp. 4-11. 17. Peter‚ J.P.‚ Olson‚ J.C. and Grunert‚ K.G. (1999)‚ Consumer Behaviour and Marketing Strategy‚ European ed.‚ McGraw-Hill Publishing‚ London. 18. Arbuthnot‚ J. (1977)‚ “The roles of attitudinal and personality variables in the prediction of environmental behavior and knowledge”‚ Environment and Behavior‚ Vol. 9 No.
Premium
understand and analyze the consumer behaviors and their responses to various stimuli present at the store and accordingly managing and monitoring the store operations and gauging its impact on overall customer’s behavior. Behavior of targeted customer towards merchandise and understanding their behavior. Also to check and understand which factor if improved will lead to the customer loyalty or recommendation to the product. 1.3 COMPANY PROFILE: Pantaloons Fashion Retail Limited‚ is
Premium Retailing Aditya Birla Group
Consumer behavior towards the new packaging of FMCG products. The importance of packaging design as a vehicle for communication and branding is growing in competitive markets for packaged FMCG products. This research utilized a focus group methodology to understand consumer behavior toward such products. The challenge for researchers is to integrate packaging into an effective purchasing decision model‚ by understanding Consumer’s behavior towards the packaging of FMCG products. When consumers search
Premium Fast moving consumer goods Unit load Packaging and labeling
MANAGING FASHION & LUXURY COMPANIES Week 1 W1 - Content Fashion & Luxury 1. What is Fashion? 2. New Trends 3. Dream Factor and Media System 4. What is Luxury? 5. Luxury as a Product 6. Luxury as Know How‚ Industry and Business 7. Luxury as a Culture 8. Luxury as a Customer 9. What Luxury is not 10. Fashion and Luxury for Millennials 2 W1 - Content Fashion 1. What is Fashion? 2. New Trends
Premium Luxury good LVMH Gucci
Source : Survey Data The above table indicates the various age groups of respondents visiting shopping malls.From this we can conclude that about 40% of mall visitors are of the age group 20-30 and they are youngsters who are students or who have just started earning income. Source : Survey Data Table given above shows how mall visitors are categorized on the basis of gender.About 66% comes under Female category.They enjoy shopping mall more than Mall which constitute only a minor part that
Premium Retailing Shopping mall
Online Shoppers Orientation Towards Functional and Luxury Goods: A study in Indian Perspective by Ravi Kiran M‚ Rajat Saxena Reddy YVS‚ Rohit Rai Rahul Yadav‚ Rahul Gupta Tarun Sahni Submitted to Prof. Anurag Dugar Abstract: Online shopping in India has been on a consistent rise since the last few years.. The purpose of this paper is to explore the various determinants of shopper behavior and to examine the influence of these factors towards willingness to buy online. The study is
Free Online shopping Electronic commerce Shopping