| |Programme |Marketing | |Module Code |EAP105 | |Assignment Title |Compare and contrast the marketing strategies of Li NING domestically and internationally
Premium Brand Logo Advertising
Executive summary LI-NING limited company was found in 1980. At the beginning of its establishment‚ it cooperated with Olympic team of China to push the development of sports goods. At the same time‚ LI-NING spared no effort to sponsor all kinds of matches. In 1995‚ it became the leading sports brand of China. Through exploration over 20 years‚ it gradually becomes a famous international sports brand representing China. In this report‚ it makes a marketing plan for the next three years according
Premium Marketing
(in pinyin) | | Yinqin Wang | English Name (optional) | | | ID Number | 1101133 | Class (e.g. Y2_EEE_A1) | Y2_BAD_A2 | Programme | Business Administration | Module Code | EAP105 | Assignment Title | Compare and contrast the marketing strategies of Li Ning domestically and internationally | Submission Deadline | 22 October 2012 before 20:00 | EAP Tutor’s Name | Jacqueline Banki | Final Word Count | 1057 | I certify that: * I have read and understood the University’s definitions
Premium 2008 Summer Olympics Summer Olympic Games 2012 Summer Olympics
in Information Technology‚ Vol.14 Marketing Plan for Li-Ning Product Expansion in UK Xin Zhang Dept. of Sports Economics ＆ Management‚ Wuhan Inst. of P.E . Wuhan‚ China Keywords: marketing Plan; expansion; Li-Ning Company Abstract. Through the analysis of UK market situation for Li-Ning Company. This paper makes a marketing strategy for Li-Ning product expansion in UK and also includes the financial forecast‚ evaluation and control. Introduction Li-Ning Company Limited is a major Chinese athletic
Premium Marketing Marketing plan
Marketing Plan: Li Ning to be the number one in China sportswear market 1.0 Executive Summary The primary objective is to increase Li Ning¡¦s overall market share from the current 17% to 20% in 3 years time and defend its first place in China sportswear market against strong competition. To achieve this goal‚ Li Ning has to improve the customers brand perception‚ rationalize market segments and invest in Mega cities and first tier cities. 2.0 Situation Analysis As the dominant local brand
Premium Marketing
Management BITS Pilani Department of Management BITS Pilani | Li Ning- Anything is possible | Case study analysis report | | | 1/24/2013 | | Submitted To: Dr. R. Raghunathan Department of Management BITS‚ Pilani Submitted To: Dr. R. Raghunathan Department of Management BITS‚ Pilani Submitted By: Name: MANJU ID: 2012H149239P Submitted By: Name: MANJU ID: 2012H149239P INTRODUCTION Li Ning established in 1990 was one of the leading sporting goods company in
Premium 2008 Summer Olympics Beijing Summer Olympic Games
Li Ning – Anything is possible Since its foundation in 1990‚ Li Ning‚ a leading sporting goods company in the China‚ has been experimenting a high speedy development that became company in the dominant domestic sport brand. Part of this success has been possible due to company’s strategy‚ which is based in extensive retailing‚ franchised stores‚ concessions and sponsorship to many sport teams. However‚ during the Asian financial crisis in 1997‚ company decided to reorganize its operations and
Premium China 2008 Summer Olympics Marketing
mission statement‚ Li-Ning vision is to be ¡§a world’s leading brand in the sports goods industry.¡¨ While it is obvious that Li-Ning has been hugely successful in maintaining its brand image and sales growth in China‚ I believe that Li-Ning can further improve its market share by positioning themselves differently from the top 2 player in the industry: Nike and Adidas‚ by exploiting its comparative advantage over these multinational companies. The primary target customers for Li-Ning are students
Premium 2008 Summer Olympics Olympic Games Summer Olympic Games
Marketing Management Group Assignment 1 Li Ning – Anything is Possible Submitted by (Group 18): PGP-11-091 Abhigyan Mundhra PGP-11-097 Aditya Narang PGP-11-102 Anant Damle PGP-11-133 Parag Aggarwal PGP-11-141 Prerna Lotlikar PGP-11-148 Ramya V. Supraja Is this company successful? Yes‚ the company is successful. And it is well envisioned and positioned to convert its opportunities into strengths. For Li Ning‚ its
Premium Brand management Brand Marketing
4P Analysis Product Li Ning focuses mainly on providing specialized and technical sports equipment including shoes‚ clothes‚ equipment as well as accessories. Horizontally‚ Li Ning categorized its product line as follows: Athletic Pro: advanced sports equipment to both athletics and normal consumers. Urban Sports: fashionable sports and casual wears. Brand Heritage: incorporate brand value with high fashion and technology. Crossover: designed by new edge artists. While vertically
Premium Brand Brand management Marketing