Test Bank for Marketing Management 14th Edition Part 1 Top of Form ________ is the study of how individuals‚ groups‚ and organizations select‚ buy‚ use‚ and dispose of goods‚ services‚ ideas‚ or experiences to satisfy their needs and wants. A) Target marketing B) Mind mapping C) Consumer activism D) Consumer behavior E) Product differentiation Which of the following would be the best illustration of a subculture? A) a religion B) a group of close friends C) your university D) a fraternity
Premium Brand Personality psychology Psychology
MARKETING MANAGEMENT (MB106) – OBJECTIVE TYPE QUESTIONS (ONE SET) MBA I SEMESTER 1. Which of the following is central to any definition of marketing? a. Making a profit b. Making a sale c. Demand management d. Transactions e. Customer relationships 2. Introducing new products to existing markets is an example of: a. conglomerate diversification b. vertical diversification c. horizontal diversification d. concentric diversification 3. When a company acquires a supplier through an acquisition
Premium Marketing
Chapter 16 Test Bank Multiple Choice 1. The Renaissance was born in which of the following cities? a. Athens b. Rome c. Florence d. Pisa Answer: c 2. Cultural and political leadership for the early Renaissance was under the auspices of which of the following families? a. the Lombards b. the Medici c. the Visconti d. the Castiglione Answer: b 3. Which of the following events caused a climate of intellectual skepticism in middle-class men and women of the era? a. the Black
Free Renaissance Florence Renaissance humanism
the stakeholder interaction model. d. a two-way street. e. a continuum. ANS: A PTS: 1 6. Which of the following industries tends to generate a high level of trust from consumers and stakeholders? a. Insurance b. Technology c. Banks d. Mortgage lenders e. Financial services ANS: B PTS: 1 7. Which of the following is not a benefit that primary stakeholders tend to provide to organizations? a. Supplies of capital and resources. b. Expertise and leadership c.
Premium Business ethics Corporate social responsibility Corporate governance
CHAPTER 1 1. Which of the following would NOT lead to an improvement in the hiring system of an organization? |a. |communicate to the hiring managers about their annoying interview habits | |b. |use scientific methods and efficient selection methods | |c. |determine the motivations of job seekers |
Premium Employment Interview
long-term goals and the way it organizes those resources into activities T 2 Strategic management today Corporate and business strategy Strategy role TF01.08 The conceptual problem with using SWOT analyses is that most people ignore deep analysis of internal factors and underestimate their own weaknesses F 3 A brief history of business strategy From corporate planning to strategic management Capsule 1.5 Analytical tool TF01.09 The concept of “Strategic fit” describes the gap
Premium Strategic management Strategic planning
Project Management: Achieving Competitive Advantage‚ 3e (Pinto) Chapter 1 Introduction: Why Project Management? 1.1 True/False Questions 1) Projects‚ rather than repetitive tasks‚ are now the basis for most value-added in business. Answer: TRUE Diff: 1 Section: 1.0 Introduction Skill: Factual AACSB Tag: Reflective 2) Projects are typically ongoing‚ day-to-day activities that have goods and services as outputs. Answer: FALSE Diff: 2 Section: 1.1 What Is a Project? Skill:
Premium Management Strategic management Marketing
MID TEST- MM5003 Marketing Management The Relationship among Marketing Strategy‚ Brand and Brand Positioning with Extra Joss as Illustration Case BY: A.A. BAGUS PRAMANANUGRAHA‚ NIM.29114815 MASTER OF BUSINESS ADMINISTRATION SCHOOL OF BUSINESS AND MANAGEMENT INSTITUT TEKNOLOGI BANDUNG BANDUNG - 2014 INTRODUCTION “Having a Better Brand Is Better Than Having a Better Product” Al Ries‚ adage.com. Before we analyzing what is relationship among marketing‚ strategy‚ brand and brand positioning. First
Premium Marketing
CHAPTER 2 TEST QUESTIONS True-False 1. The utility created through the basic marketing activities is known as place utility. ANSWER: False‚ Page 40 2. Transportation is the physical movement or flow of goods. ANSWER: True‚ Page 42 3. During the 1990s and 2000s‚ logistics costs as a percentage of gross national product declined. ANSWER: True‚ Page 47 4. An aircraft manufacturer is a good example of an organization with a heavy inbound flow and a simple outbound flow. ANSWER: True
Premium Logistics
4:00 p.m. EST (New York time). C. 4:00 p.m. GMT (London time). D. 4:00 p.m. (Tokyo time). Topic: Function and Structure of the FX Market 4. Most foreign exchange transactions are for A. intervention by central banks. B. interbank trades between international banks or nonbank dealers. C. retail trade. D. purchase of hard currencies. Topic: FX Market Participants 5. The difference between a broker and a dealer is A. dealers sell drugs; brokers sell houses. B. brokers bring
Premium Foreign exchange market Futures contract Forward contract