• Banglore University Syllabus for Mba
    industrial customers. Marketing strategies for each of industrial customer categories, Market segmentation and B2B Marketing. Module 2 DIMENSIONS OF BUSINESS MARKETING 14 hrs What is Industrial/Business Marketing; Difference between Business and Consumer Marketing; Nature of Demand in Industrial...
    Premium 14613 Words 59 Pages
  • International Marketing
    times * Cross Sectional: one point in time * Causal Approach * Experiments * Control vs. exeperimental group * Test marketing * Indetifies consumer response to marketing strategies * Biases * Interviewer bias, courtesy bias, respondent bias...
    Premium 3736 Words 15 Pages
  • Syllabus of Bu
    Consumer behavior in services: - Search, experience and credence properties; Consumer choice Module 3 CUSTOMER EXPECTATIONS 8 hrs Meaning, types and influencing factors, Customer perceptions: - Customer satisfaction; service quality and service encounters. Customer relationship and marketing research...
    Premium 14631 Words 59 Pages
  • Sylabbus
    consumer behavior, consumer buying process — opinion leadership process — rural shopping habits, growing consumerism - Concepts and process of Rural market Segmentation — bases, Targeting, Positioning Module 4 STRATEGIES FOR INDIAN RURAL MARKETING 20 hrs Product Strategy — Scope and significance...
    Premium 14621 Words 59 Pages
  • Anna Syllabus
    – Key Drivers of Marketing Strategies - Strategies for Industrial MarketingConsumer Marketing –– Services marketing – Competitor analysis - Analysis of consumer and industrial markets – Strategic Marketing Mix components. Unit – III MARKETING MIX DECISIONS 12 Product planning and...
    Premium 13143 Words 53 Pages
  • Organisational Behaviour
    Consumer Behavior Hoyer 4 Consumer Behavior Hoyer 5 Consumer Behavior Schiffman 10 Consumer Behavior Schiffman 9 Consumer Behavior Solomon 8 Consumer Behavior Solomon 9 Consumer Behavior & Marketing Strategy Peter 8 Consumer Behavior and Managerial Decision Making Kardes 2 Consumer Behavior Building...
    Premium 9757 Words 40 Pages
  • Production Management Case Studies N Articles, Research Papers
    psychological aspects of consumer decision-making process including the industrial buying behavior. CONTENTS: Retail economy Introduction-Consumer behavior and economics of consumer behavior. Social psychology and its impact on marketing Influence of consumers behavior, environmental and individual...
    Premium 9578 Words 39 Pages
  • mba syllabus
    Jefhwaney, Advertising Management, Oxford, 2008. BA9255 Consumer Behavior 3 0 0 3 UNIT – I INTRODUCTION Concepts – Significance – Dimensions of Consumer Behavior – Application of knowledge of Consumer Behaviour in marketing decisions. UNIT – II CONSUMER BEHAVIOR MODELS Industrial and...
    Premium 11025 Words 45 Pages
  • Accounting
    Decision Making Kardes 2 Consumer Behavior Building Marketing Strategy Hawkins 10 Consumer Behavior Building Marketing Strategy Hawkins 11 Consumer Behaviour Buying, Having, and Being Solomon 4CAD Contemporary Advertising Arens 10 Contemporary Advertising Arens 12 Contemporary Advertising and...
    Premium 9439 Words 38 Pages
  • Sales Management
    and global markets. Reference Text 1. 2. 3. Consumer Behavior Schiffman & Kanuk 6th edition Prentice Hall India Consumer Behavior Loudon & Della Bitta 4th edition Tata McGraw Hill Consumer Behavior building marketing strategy: Hawkins Best & Coney 7TH edition McGraw Hill International...
    Premium 24236 Words 97 Pages
  • Mba Access
    - Marketing Information System. 18 Module II Strategic Marketing Planning-Elements of Marketing Plan- Buyer BehaviorConsumer buying decision process- Consumer adoption process- Organizational Buying – Process, Market segmentation- Targeting- Positioning- Identifying and analyzing competitorsDesigning...
    Premium 20659 Words 83 Pages
  • Crm Banking Sector
    : Strategy and Implementation, Butterworth-Heinemann, Oxford. [7] Webster, F. E, (2000), ‘Understanding the relationships among brands, consumers and resellers’, Journal of the Academy of Marketing Science, Vol. 28(1), 17-23. [8] Adamson, I., K.M. Chan and D. Handford, (2003) 'Relationship marketing...
    Premium 6072 Words 25 Pages
  • Dhjhdjksahjkd
    formulations – Key Drivers of Marketing Strategies - Strategies for Industrial MarketingConsumer Marketing –– Services marketing – Competitor analysis - Analysis of consumer and industrial markets – Strategic Marketing Mix components. Unit – III MARKETING MIX DECISIONS 12 Product...
    Premium 12717 Words 51 Pages
  • Mba Syllabus
    Strategies - Strategies for Industrial MarketingConsumer Marketing –– Services marketing – Competitor analysis - Analysis of consumer and industrial markets – Strategic Marketing Mix components. Unit – III MARKETING MIX DECISIONS 12 Product planning and development – Product life cycle...
    Premium 17682 Words 71 Pages
  • Mba Syallbus Srm University
    persuasive strategies Consumer gifting behavior. Relationship marketing. Online buyer behaviourcharacteristics-difficulties and challenges. Advent of consumer protection movementsconsumerism- laws on consumer rights. References: 1. Schiffman.L.G. & Kanak.L.L., Consumer Behaviour, PHI/Pearson. 2...
    Premium 20599 Words 83 Pages
  • Mms 3 Yrs Part Time Mba Syllabus
    psychological aspects of consumer decision-making process including the industrial buying behavior. CONTENTS: Retail economy Introduction-Consumer behavior and economics of consumer behavior. Social psychology and its impact on marketing Influence of consumers behavior, environmental and individual...
    Premium 9558 Words 39 Pages
  • Mba Contents Know How
    Strategy, Brand objectives, Consumer attitude and market structure 5. Segmentation, Targeting and Positioning for an Integrated Marketing Communication programme 6. Brand Image Building 7. Developing the overall campaign 8. Advertising – preparing and executing an advertising...
    Premium 12713 Words 51 Pages
  • Abul Khai Steel Consumer Behavior
    Abul Khair Steel: An analysis of consumer behavior and Marketing Strategy [pic] Abul Khair Steel: Consumer Behavior based on the survey Prepared for: Md. Farhan Faruqui Senior Lecturer Department of Business Administration East West University Prepared...
    Premium 5299 Words 22 Pages
  • Com; Petency Mapping
    Behavior: A) Motivation: (05 Hours) Basics of Motivation, Needs, Goals, Positive & Negative Motivation, Rational Vs Emotional motives, Motivation Process, Arousal of motives, Selection of goals, Motivation Theories and Marketing Strategy - Maslow’s Hierarchy of Needs, Critical evaluation of marketing...
    Premium 34632 Words 139 Pages
  • Syllabus Detail
    ) Marketing Management Group 303-M-1 Consumer Behavior Course Contents i. ii. Introduction-Nature and Scope of Consumer Behavior, Importance of Study of Consumer Behavior, types of Buying Behavior, Consumer Behavior Research. Macro-Social Factors- Social and Cultural Environment of Consumer-Economic...
    Premium 6982 Words 28 Pages