Journal of Strategic Marketing Vol. 20‚ No. 4‚ July 2012‚ 289–312 The globalization of Tesla Motors: a strategic marketing plan analysis Myles Edwin Mangram* SMC University‚ Baarestrasse 112‚ 6302 Zug‚ Switzerland (Received 7 October 2011; final version received 10 January 2012) This case study provides analysis of the strategic marketing plan of electric vehicle manufacturer‚ Tesla Motors. It has profound marketing management implications‚ as it addresses this investigation from the unique perspective
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Summer 2012 NEW YORK UNIVERSITY STRATEGIC MARKETING PLAN Strategic Marketing Plan Model S Premium Electric Car‚ Tesla Motors Inc August 20‚ 2012. New York University Author: Partha Mitra 2 Strategic Marketing Revision History Date Version Description Author 07/07/2012 1.0 Initial Draft – Purpose‚ company mission‚ company overview‚ industry analysis‚ Appendix Partha Mitra 14/07/2012 1.1 Added Competitor Analysis‚ SWOT Analysis‚ References
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A. Background Tesla Motors‚ Inc. is an American company that designs‚ manufactures and sells electric cars and electric vehicle power train components. Tesla Motors is a public company that trades on the NASDAQ stock exchange under the symbol TSLA. Tesla was founded in 2003 by Elon Musk‚ Martin Eberhard‚ Marc Tarpenning‚ JB Straubel‚ and Ian Wright. The headquarters of Tesla Motor located in Palo Alto‚ California‚ USA. Tesla has served in many countries‚ such as United States‚ Canada‚ Japan‚ Australia
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Tesla Final Paper (Edited).docx1/ 4 Tesla’s mass-market ambitions on charge SummaryThis article discusses the different aspects of Tesla’s rise to prominence and the electric car manufacturer’s strategies for maintaining its status. This profile of Tesla’s roots and its prospects for the future touch on the following topics: niche market competition; financial obstacles in the past‚ present and future; and production techniques.I. Product DifferentiationIn this section‚ product differentiation‚ which
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Tesla Motors in Singapore Chen Zhao | Eric Lim | Kshitij Gopal | Sidhanth Gopishetty Tesla Motors is an American automobile manufacturer specializing in designing‚ manufacturing and selling electric cars and electric vehicle power train components. Headquartered in Palo Alto‚ California‚ it was founded in 2003 by a group of Silicon Valley entrepreneurs led by Elon Musk (of PayPal and SpaceX fame). The stated goal of the company is to drive the world’s transition to electric mobility by offering
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Tesla Motor‚ Inc. possesses a variety of issues that impact their company’s potential to be successful. The current issues that are impacting Tesla Motor‚ Inc.’s ability to be successful is that they’re only creating electric sports car‚ the Tesla Roadster and Model S‚ their administrative system is unstable and their company is in major debt. The decisions and actions by the Managers that lead to the problems confronting the company is that their administrative system is unstable‚ which leads
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shows constant decline over a long period of time‚ I will be forced to reallocate my assets into different‚ superior performing securities. With the emergence of new technologies‚ many securities will lose value and many securities will gain value. Tesla Motors has gained as extraordinary amount of value over the last two years‚ from a gross profit in 2011 of only $61‚595 to a gross profit in 2013 of $426‚262‚ because of newer technologies and changed cultural values due to the excessive decline of
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Summary After experiencing tremendous growth in the past few years‚ Tesla needs to contemplate on the idea of becoming an auto industry giant. In its current situation‚ Tesla cannot achieve that monumental goal because its cars are too expensive for the average consumer. According to USA Today the average price of new car is $31‚252. The basic Model S costs $62‚400‚ which puts it out of the reach of the average consumer. Tesla cannot become like their counterparts at Ford or GM‚ unless they start
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Nikola Tesla was a Serbian-American inventor and electrical engineer who contributed to the American society through power sources. Nikola Tesla was an individual of change because he made the Alternating current power generator which we use today‚ and left an age of new possibilities‚ power‚ and energy sources. At this time Tesla was competing with edison‚ Thomas Alva Edison was an American inventor and businessman‚ who has been described as America’s greatest inventor. Tesla leaves many legacies
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TESLA Motor Inc. Keuka Sailors Keuka College MGT-520-MI007 October 19th‚ 2014 Mr. Andrew A. Kubrich Table of Contents Overview 4 Regulatory Credits 5 Risk factors 6 Risks Related to Our Business and Industry 6 Interest Rate Risk 7 Tesla’s SWOT Analysis 7 Strengths 7 Weaknesses 9 Opportunities 9 Threats 10 Common Size 11 Ratio Analysis 12 Cash Flow Estimation 14 TESLA MOTORS Valuation and Recommendations 15 Overview We design‚ develop‚ manufacture and sell high-performance fully
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