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tesla marketing plan
Summer 2012

NEW YORK UNIVERSITY

STRATEGIC MARKETING PLAN

Strategic Marketing Plan
Model S Premium Electric Car, Tesla Motors Inc
August 20, 2012. New York University

Author: Partha Mitra

2

Strategic Marketing

Revision History
Date

Version

Description

Author

07/07/2012

1.0

Initial Draft – Purpose, company mission, company overview, industry analysis, Appendix

Partha Mitra

14/07/2012

1.1

Added Competitor Analysis, SWOT Analysis,
References

Partha Mitra

22/07/2012

1.2

Added Segmentation, Appendix, References

Partha Mitra

04/08/2012

1.3

Added Positioning, Product, Price, References

Partha Mitra

11/08/2012

1.4

Added Place, Promotion, References

Partha Mitra

15/08/2012

1.5

Added Marketing Matrices

Partha Mitra

17/08/2012

1.6

Modified each section according to Prof. Gould’s comment Partha Mitra

19/08/2012

1.7

Added References, images, Cover Page,
Formatted Table of content, other cosmetic changes Partha Mitra

3

Strategic Marketing

Table of Contents
1.

Purpose of the Document...................................................................................................................... 8

2.

Company Mission.................................................................................................................................. 8

3.

Company Vision .................................................................................................................................... 8

4.

Industry Analysis ................................................................................................................................... 8
4.1

4.2

4.3

4.4

5.

Competitor Analysis ............................................................................................................................ 18
5.1
5.2

5.3
6.
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