PAPER FOR INTERNATIONAL MARKETING: ELECTRIC CARS BY TESLA MOTORS Submitted by: Bruks BM 236 THE TREND OF THE FUTURE: ELECTRIC CARS BY TESLA MOTORS I. SITUATIONAL ANALYSIS The concern for the environment has never been bigger than at the turn of the century. The growing acceptance of global warming‚ coupled with the growing green marketing galore gave impetus for the clamor for major auto companies to build a better and more affordable electric
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efficiencies‚ better control over the costs of inventory‚ warranty service‚ pricing‚ and the development of the Tesla brand. Tesla’s Principal Marketing Goals: To generate demand for vehicles and drive leads to sales teams. Build long-term brand awareness and manage corporate reputation. Manage our existing customer base to create loyalty and customer referrals. Enable customer input
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EXECUTIVE SUMMARY Tesla Motors is one of the leading producers of electric cars and electric powertrains in the world. Founded in 2003 and based out of Palo Alto‚ California‚ Tesla is currently in 37 countries worldwide. Tesla currently produces 3 models‚ the Roadster‚ Model S‚ and the Model X. A primary issue Tesla faces is the steep prices of all three models. The least expensive model is the Tesla model S. It’s cheapest option begins at $57‚400. Many experts believe that for Tesla to be successful
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automobile and transportation industry. This year‚ the global production of EV is predicted to rise by 67% (IHS‚ 2014). 1.1 Market Trends According to the Green Car Guide (2014)‚ top Battery Electric Vehicles (BEVs) models include the BMW I3‚ Renault Zoe‚ Nissan Leaf and the Tesla Model S. In 2012‚ 90% of the EVs were present in the US (38%)‚ Asia (31%) and Europe (21%) (IEA‚ 2013; see figure 1 in appendix). Sales of BEVs are predicted to grow over the next decade‚ reaching a number of 3.8 million vehicles
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Business Strategy Case Study-TESLA Team 1: Nitin Majgi Ben Kempenich Nomi Lee David Daar Should Tesla move start to produce gasoline or hybrid powered vehicles? Competitors: Tesla Motors has a focus of differentiation strategy‚ concentrating only on small group of people‚ who are rich and environmental conscious‚ attracted by stylish and beautiful looks of its cars. Because‚ it will be hard to reach out and compete with other auto-manufactured brands
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Internal Analysis Tesla motors is able to differentiate itself from its rivals by offering a product that has yet to be matched. No other automotive company has been able to produce a car that is all electric and can travel 250 miles on a single charge. In addition‚ no other company has a network of charge stations allowing Tesla owners to drive across the country if desired. Finally‚ Tesla motors has created a brand of elite cars‚ it has been said that Tesla owners may be more of a cult than that
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JWI 515: Assignment Five: Tesla Motors Professor Serluco Financial Management II Charles W. Slaven December 14th‚ 2014 Introduction Tesla Motors‚ Inc. is a Silicon Valley based company that designs‚ manufactures and sells electric cars and electric vehicle power train components. Entrepreneur/Inventor Elon Musk and four other associates founded Tesla in 2003. Tesla is strategically positioned in the electric vehicle market as a high end manufacturer and dealer. Tesla gains competitive advantage
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Effective promotion of Tesla 1. Promotion strategy and element 1.1.Sales channel of Tesla Motor Tesla decided not to build the traditional car dealer network. Tesla operates stores or galleries usually located in shopping malls in 22 U.S. states and Washington DC. Customers cannot purchase vehicles from the stores; but must order them on the Tesla Motors website instead. The stores act as showrooms that allow people to learn more about Tesla Motors and its vehicles. Tesla designed their process around
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Tesla Target Segment: Wealthy Individuals who want to make a statement Our firm strongly believes that Tesla should adopt a Niche Marketing strategy and target the segment that considers both the predilections of the “Will.i.ams” and the”Al Gores”; individuals who can afford to pay the premium to make a statement about being different. They are exclusive‚ they appreciate breaking-edge technology and they are environmentally responsible. Targeting Strategy: Cost considerations Al Gore Will.i.am
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but the most effective approach for Tesla would be to use a concentrated segmentation strategy. Tesla should not try to appeal to everyone by engaging in a mass marketing campaign. A concentrated segmentation strategy will allow Tesla to employ its limited resources more efficiently. Tesla needs to study different segmentation methods to better understand the profile of the customers in each segment. Studying and differentiating the segments will allow Tesla to look at the consumer similarities
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