INTRODUCTION Tesla Motors is a global enterprise specializing in the design‚ production‚ and marketing of electric powered vehicles founded in 2003 by the young businessman‚ Elon Musk. Elon is well known for co-founding paypal‚ and now he amazes the world again with his incredible vision of Tesla Motors‚ and being the main product architect. Tesla Motors appeals to the environmentally friendly market‚ by currently being the only company to sell a zero-emission sports car. Tesla’s fundamental
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Technology factors: · Technology is highly used and thus ready to assist in the availability of these cars. Ecological factors: · The cars that are produced by tesla are environmentally friendly. Legal factors: · The regulations in the U.S. help the growth of such a business. 2.For the Tesla Company‚ in order to analyze the industry’s environment‚ one has to cover each aspect of the Porter’s 5 forces. First force is the competitive rivalry which is considered very high
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Strategy is the key to success. Tesla Motors has separated from the competition in the automobile industry. The question is how and why It all comes to the type of strategy the company has implemented and what makes them different form their competitors. In todays global economy having a unique strategy on how to market to customers is very important. The customer needs will always change due to changes in their environment. This is why it is important to develop a strategy that fits the needs of
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presence‚ Tesla motors has taken a different approach in EV technology and I think its paying off. Though the challenges from the establish competition would be thrown in coming years and to maintain the differentiation would be tough which will reduce the capability to charge the premiums‚ hence the scale needs to be achieved for sustainability; the mass adoptability of EV would be the key and for that the Auto manufacturers needs to work hard under the federal support. Tesla Motors has positioned
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Product Demand – Tesla Roadster The Tesla Roadster is valued at £87‚945 with a £10‚000 deposit‚ in comparison to other electric vehicles this can be seen as a fairly expensive‚ because of this price the Tesla Roadster would follow an inelastic demand curve where a change in price would not drastically affect the demand‚ this is because there is not a large range of alternatives consumers can choose from at this price range for electric vehicles. Willingness to pay and demand for the car are
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CHM 151; CRN 25017 1 March 2013 Tesla vs. Edison Everyone knows who Thomas Edison is‚ and many attribute the “invention of electricity” to Edison‚ but this is simply not accurate. The truth is‚ while Thomas Edison did patent and market DC‚ or direct current‚ electricity‚ he did not “invent” electricity‚ and as a matter of fact‚ much of his work was actually basically stolen from other scientists‚ among them‚ one brilliant scientist‚ Nikola Tesla. We are all taught about Edison in school
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Thomas Edison and Nikola Tesla Both men were great inventors of their time and made many inventions. Tesla made the first AC motors and Edison made the first DC motors. Edison made the first incandescent light bulbs and Tesla made the first fluorescent light bulbs. Both men lived well past their 80’s. What many people didn’t know is that they were rivals. Edison had a rival in the race to develop electricity. His name was George Westinghouse‚ and he was very interested in alternating current
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In the words of Nikola Tesla‚ “Every living being is an engine geared to the wheelwork of the universe. Though seemingly affected only by its immediate surroundings‚ the sphere of external influence extends to infinite distance.” Nikola Tesla‚ the inventor‚ genius‚ and what some would call a madman. Despite being seen as a crazy he was still able to create a name for himself. Thanks to Nikola Tesla we have Alternating current and induction motors‚ furthering our research in wireless communication
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Summer 2012 NEW YORK UNIVERSITY STRATEGIC MARKETING PLAN Strategic Marketing Plan Model S Premium Electric Car‚ Tesla Motors Inc August 20‚ 2012. New York University Author: Partha Mitra 2 Strategic Marketing Revision History Date Version Description Author 07/07/2012 1.0 Initial Draft – Purpose‚ company mission‚ company overview‚ industry analysis‚ Appendix Partha Mitra 14/07/2012 1.1 Added Competitor Analysis‚ SWOT Analysis‚ References
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inventors in American history are Thomas Edison and Nikolas Tesla. However‚ they had not achieved their success on their own. Many argue that the rivalry between them had pushed them to create technology which we still use today. Without the extraordinary relationship between the two‚ Tesla and Edison would not have accomplished the level of success both of them had. In the beginning‚ the men had great respect for each other. Tesla had left Serbia for New York so he could work for Edison.
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