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    Explanations for Media Influences on Pro-Social Behaviour A01 Social Learning Theory (Bandura) -Children learn through watching and observing and then copying the behaviour they see -Observation: To pay attention to someone and learn from what they say/do (something on TV) -Imitation: To copy what someone is doing. More likely to be repeated if it is rewarded. (positive reinforcement) -Modelling: To develop a mental presentation of the behaviour for the context in which the child is observing

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    the Internet‚ Television‚ iPods‚ Social Network‚ or music technology. The television‚ one of the most popular mass media in these days‚ was developed in 1884‚ as a first electromechanical machine from a German named Paul Gottlieb Nipkow‚ but nowadays it using has changed; it is employ in Italy from more than the 90 percent of the population. For this‚ there are many opinions on the impact that the TV has had on the people of the entire world: Alfred Hitchcock once said‚ “Television

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    Influence Today’s Media Has on Teens Every day teens watch TV and see movies that glamorize violent and inappropriate behavior. On the covers of magazines are spray-tanned‚ models or celebrities that teens idolize. Physical appearance is exaggerated by the media‚ and is seen by teens‚ as more important than intellectual abilities. Boys and girls between the ages of 13-18Teens feel that they need to be just as beautiful as the super models‚ or just as muscular as the professional athletes

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    Influence of Culture on Consumer Behavior LEARNING OBJECTIVES After studying this chapter students should be able to understand: 1. What culture is and how it impacts consumer behaviors. 2. How culture acts as an “invisible hand” that guides consumption-related attitudes‚ values and behavior. 3. How culture sets standards for what satisfies consumers’ needs. 4. How culture is learned and expressed in language‚ symbols‚ and rituals. 5. How consumers are always adapting to culture-related experiences

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    In the 1980’s‚ Cyndi Lauper gave a new meaning to ‘girl power’. As a singer‚ songwriter‚ musician‚ and actress‚ Cyndi has continued to stay true to her roots. Being a New York Native with an awry past‚ Cyndi developed a stage of rebellion in her youth. After leaving home and dropping out of high school‚ Cyndi began pursing her music career. In the 1970s Cyndi began singing with cover bands‚ and later co-founded Blue Angel. Although Cyndi expected great success‚ Blue Angel’s first album flopped

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    through the television sitcom market that sells the American dream not only to Americans themselves but to other countries watching in this global market. So what are we watching and more importantly what is the message we’re receiving? Are there really families like the Brady’s next door smiling and living happily ever after in their suburban dream home or are we being deceived by a dream that doesn’t exist? Ever since the event of television itself the theme of the American dream has been interwoven

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    Is television a good or bad influence on society? A major issue now facing members of the public is television. Is it good or is it bad? Well television is in my opinion very good. For starters it is very cheap all you pay is the one off payment for the television and your TV licence every month. For the price you pay you receive a lot of information and entertainment for the whole family. Television keeps the children busy when you may want a bit of peace and quiet‚ whilst teaching them at the

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    The sharply increasing number of crimes and dangers of territorism have raised the need of people to protect themselves. And guns take the first place on the list of weapons to stay safe. However‚ guns would have many dangerous influences on society as well as on individuals. Personally‚ owning guns is a threat because of some following reasons. The first disavantage is that using gun can have an impact on environment. A lot of people are in favour of hunting animals by using guns to kill them

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    promotional activities of the products. In 2011‚ according to the report of FICCI Frames 2012 the total television subscribers in India are 119 million & television viewing time is 154 minutes per day. Looking at this large segment in the entertainment & media industry the marketers are readily switching to television commercials to promote their products. In 2011‚ the total television advertisement revenue is 116 INR billion. As the advertisements are quickly registered in consumers mind

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    reality television can be traced back to the 1940s. In 1948 Allen Funt’s Candid Camera was debuted (Wikipedia 2006). That was the first unscripted reality television show. Since then reality shows have taken the United States by storm. This genre of entertainment has become a very important part of the American culture. So much‚ that a couple of reality shows are proudly using the continent’s name as a qualified title. Examples are America’s Next Top Model‚ and American Idol. Reality television has become

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