What sales goal would you recommend for the Tata Nano? When Tata Motors Ldt. decided to create the Tato Nano they wanted to make the most fuel-efficient‚ smallest and cheapest car in the world. They had the advantage of already having the trust of consumers’ in India and being known for its commitment to ethics‚ by promising to improve the quality of life of its consumers. However‚ they were not the market leaders for the passenger vehicles with a market share of 16‚45% against 46‚07% for their
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Business strategy game | Extreme Kicks | Year 12 Report | | | | Authors: Brandon Morgado‚ Manufacturing Khalid Mahmoud‚ Finance Nick Stott‚ Marketing Michelle Poirier‚ Human Resource Administrator: Judith BirzeDecember 1‚ 2011 | Devin Noble‚ Accounting Table of Contents I Executive Summary II Finance Situation Analysis: Past financial results globally Past financial results by region Objectives Strategies III Marketing Situation Analysis: Global
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SHAKY START Left to himself‚ Ratan Tata would probably have stayed on in the United States after training as an architect at Cornell University. But the son of deputy group chairman Naval Tata and the nephew of JRD Tata couldn’t be allowed to work outside the group (he had an offer from IBM). In 1962‚ Ratan joined the family business‚ working on the Tata Steel shopfloor at Jamshedpur‚ just one of several thousand employees. He got his first independent assignment less than a decade later --
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cheapest car in the world by TATA Company name “TATA NANO”. The objective of this research proposal is to find out an opportunity or a problem in the launch of the smallest /cheapest car targeting masses through secondary information / data. Also to gain knowledge about how TATA brought this new product i.e.‚ “NANO” up to the development stage and finally going to launch it on 23rd March‚ 2008 (already launched till now). During this project I researched on how TATA developed NANO costing Rupees1
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the historical statement which Mr. RATAN TATA said when he launched his ambitious TATA NANO; the people’s car in India on 23 rd march 2009. Tata has always given value products in the Indian Car Market whether it is path breaking recently launched TATA NANO or TATA INDICA (which created great brand into the car industry in the diesel segment). Not only is the passenger car‚ even into the heavy vehicle segment TATA is the only sole leader in India. TATA has created its brand value not only in
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Trust INTRODUCTION Tata Steel Limited (NSE: TATASTEEL‚ BSE: 500470) (formerly Tata Iron and Steel Company Limited‚ abbreviated as TISCO) is an Indian multinational steel-making company headquartered in Mumbai‚ Maharashtra‚ India‚ and a subsidiary of the Tata Group. It is the 12th-largest steel producing company in the world‚ with an annual crude steel capacity of 23.5 million tonnes‚ and the largest private-sector steel company in India measured by domestic production. Tata Steel has manufacturing
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information from http://www.researchandmarkets.com/reports/554957/ Tata Motors Limited - SWOT Analysis Description: The Tata Motors Limited - SWOT Analysis company profile is the essential source for top-level company data and information. Tata Motors Limited - SWOT Analysis examines the company’s key business structure and operations‚ history and products‚ and provides summary analysis of its key revenue lines and strategy. Tata Motors (or the company) is one of the leading automotive vehicle manufacturing
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Introduction The Tata group comprises over 100 operating companies in seven business sectors. The group has operations in more than 80 countries across six continents‚ and its companies export products and services to 85 countries. Tata Motors Limited is India’s largest automobile company‚it is a public limited company with consolidated revenues of INR 1‚65‚654 crores in 2011-12. It is the leader in commercial vehicles in each segment‚ and among the top in passenger vehicles with winning products
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WORKING PAPER: 06-03 Mar. 2006 The Tata Group after the JRD Period: Management and Ownership Structure by Ram Kumar Kakani & Tejas Joshi XLRI‚ Jamshedpur 831001‚ India E-Mail: kakani@xlri.ac.in Last updated in Feb. 2008 Electronic copy available at: http://ssrn.com/abstract=889394 XLRI Working Paper: 06-03 2 The Tata Group after the JRD Period: Management and Ownership Structure1 Ram Kumar Kakani & Tejas Joshi E-Mail: kakani@xlri.ac.in Abstract Complex ownership structures
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CSR impact on customer:- TSFIF has six main focus areas: * Maternal and Child Health: TSFIF(Tata Steel Family Initiative Foundation) addresses family planning concerns through the use of communication media. This programme has successfully destroyed prejudices created by myths and traditional beliefs. TSFIF focuses on reproductive health services and creates awareness on spacing methods and family planning options. * Adolescent Reproductive and Sexual Health: TSFIF has four projects —
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