Conduct a critical analysis of the case "Tata Sky" and prepare a written analysis of the case which addresses the following issues to examine the growth strategies of Tata Sky over the years. Tata Sky is the second DTH operator to enter the Indian DTH market after DD Direct Plus and was launched in August 2006. It is a joint venture between Tata Group that owns 80% and STAR Group that owns a 20% stake. Through its DTH service‚ the company offered more than 170 channels on entertainment sports‚
Premium Marketing Tata Group New product development
Types and Patterns of Innovation Tata Nano: The World’s First Rs. 1 Lakh Car On a rainy day in 2002‚ Ratan Tata‚ Chairman of India’s Tata Group‚ was driving to the airport in Bangalore. In front of him was a typical sight: an entire family on a two-wheel scooter. The father drove the scooter with a young child standing in front of him‚ and his wife held a small baby in back. Suddenly the scooter skidded and overturned‚ sending the family tumbling. Tata and his driver narrowly escaped running
Premium Tata Motors Automobile Tata Nano
HOUSE OF TATA The Business Agricultural Products Base Metals Non-Metallic Mineral Products Chemicals Construction & Allied Activities Electrical and Non-Electrical Machinery Electricity & Non-Conventional Energy Electronics Services Shipping & Exports Hotels Financial Drilling Real Estate Other Watches Pulp & Paper Press Engineering & Locomotive Vertically integrated Focus in domestic market (India) Resources Financial Capital Managerial Expertise Business Network
Premium Tata Group Venture capital Business ethics
RATAN TATA Born: 28 December 1937 in Surat‚ India Nationality: India Today’s modern India in a way is very much indebted to Jamsetji Tata‚ known as "The Father of Indian Industry" Ratan Tata (great-grandson of Jamsetji Tata) who became the successor of Tata Group and gave a glorious expression to each of his dreams. He was the chairman of the group. from 1991-2012He stepped down as the chairman on 28 December 2012 and now holds the position of Chairman Emeritus of the group which
Premium Tata Group Leadership
Case 2 Tata Motors 1. Describe the economic characteristics of the global motor vehicle industry. The 2008 financial crisis began in the American subprime mortgage crisis‚ eventually evolved into a global financial crisis. Most countries because of the impact of the financial crisis‚ leading to a sharp slowdown in consumer’s vehicle demand. Also‚ because of the financial crisis‚ the global motor vehicle industry experienced a full-scale market competition. Some small car companies to be phased
Premium Tata Motors Ford Motor Company Automotive industry
Strategy for sustaining momentum for Tata Ace Brief Background of Ace y India ’s first mini truck y Launched in May 2005 y Tag line Small is Big y Answer to the marketing myopia of three wheelers Idea behind launching Tata Ace Market Situation y y y Govt plans of road expansion. High GDP growth rate positively correlated with truck penetration. High probability of increased demand in LCV segment. Company Situation y y Tata product portfolio lacked greater than 45
Premium Marketing Tata Motors Strategic management
TATA NANO (B) Problem Analysis Bottom –line Goal: In 2010 they sale 9‚000 vehicles per month before the drop off. To recover and increase sales to 150‚000 cars per year ( 60% of the capacity of the plant – 250‚000 cars). Intermediate goal: To recover the reputation of the car of a low cost‚ good quality‚ safe and resistance to performance in Indian roads. Impediment: Car price: The price increase because of the problems with the fires that required increase the security features as
Premium Automobile Tata Nano Motorcycle
History of Tata Nano After having successfully launched the low cost Tata Ace truck in 2005‚ Tata Motors began development of an affordable car that would appeal to the many Indians who drive motorcycles.[4] The purchase price of this no frills auto was brought down by dispensing with most nonessential features‚ reducing the amount of steel used in its construction‚ and relying on low cost Indian labor. The introduction of the Nano received much media attention due to its low price. The Tata Nano is
Premium Tata Motors Tata Nano
TATA MOTORS CASE Tata Motors in Singhur case talks about the controversy related to Land acquisition by Chief Minister Buddhadeb Bhattacharya for proposed Nano factory in West Bengal. The reason for choosing West Bengal as the location was that it was believed as the most investor friendly state with faith in investment climate and government of Bengal. However‚ soon after the announcement of the Nano Project‚ the protest led by opposition leader Mamta Banerjee began as it was viewed as forcible
Premium Tata Nano Property Tata Motors
CSR impact on customer:- TSFIF has six main focus areas: * Maternal and Child Health: TSFIF(Tata Steel Family Initiative Foundation) addresses family planning concerns through the use of communication media. This programme has successfully destroyed prejudices created by myths and traditional beliefs. TSFIF focuses on reproductive health services and creates awareness on spacing methods and family planning options. * Adolescent Reproductive and Sexual Health: TSFIF has four projects —
Premium Reproductive health Health Jamshedpur