Introduction TATA group is one of the largest business Group with businesses operating in nearly 80 countries and has more than 4500000 employees. It has business across seven major sectors which is growing in many sectors 7 Step Framework Model We have used 7 step framework to formulate the strategy to enter into African market. The frame work helps in understanding the following things. Market Opportunities: Understanding our target market‚ Value proposition: What expertise we have to offer
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Mistry (born 4 July 1968) is the youngest son of Irish construction magnate Pallonji Mistry. Mistry has been appointed as the Chairman of the Board of Tata Sons (Tata Group) with effect from December 28 2012‚ after the retirement of Ratan Tata Mistry will be the sixth Chairman of the group and the second not named Tata after Sir Nowroji Saklatvala. Apart from the Tata Group‚ he also serves as a Director on the Board of several other companies‚ including Shapoorji Pallonji & Co.‚Forbes Gokak‚ Afcons Infrastructure
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Study Company Brief The Indian Hotels Company Limited and its subsidiaries are collectively known as Taj Hotels Resorts and Palaces and are recognized as one of Asia’s largest and finest hotel company. Incorporated by the founder of the Tata Group‚ Mr. Jamsetji N. Tata‚ the company opened its first property‚ The Taj Mahal Palace Hotel‚ Bombay in 1903. Today Taj Hotels Resorts and Palaces comprises 108 hotels across destinations in India‚ Maldives‚ Malaysia‚ Australia‚ UK‚ USA‚ Bhutan‚ Sri Lanka‚ Africa
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COMPANY TATA MOTORS LIMITED Tata Motors Limited is India’s largest automobile company‚ with consolidated revenues of Rs.70‚ 938.85 cores (USD 14 billion) in 2008-09. It is the leader in commercial vehicles in each segment‚ and among the top three in passenger vehicles with winning products in the compact‚ midsize car and utility vehicle segments. The company is the world’s fourth largest truck manufacturer‚ and the world’s second largest bus manufacturer. Established in 1945‚ Tata Motors’ presence
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Marketing Plan for Tata Nano 15 May 2014 XLRI‚ JAMSHEDPUR TEAM MEMBERS (# 9) ABU ASIF HASAN AJIT SINHA AKASH PRIYRANJAN ASHUTOSH TRIPATHI GYANESH DUBEY SUMANTRA KAHAN MP13001 MP13003 MP13004 MP13017 MP13026 MP13060 Marketing Plan - Nano` XLRI- JAMSHEDPUR Acknowledgement The Project on “Marketing plan for Nano” is the glimpse of the gamut of marketing activities proposed for Tata Nano. This project has helped all group members to correlate all marketing concept under one umbrella. The project
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Compact – Length between 3401 and 4000 mm – Maruti Alto‚ Tata Indica‚ Hyundai Santro 3. Midsize – Length between 4001 and 4500 mm – Maruti Esteem‚ Tata Indigo‚ Hyundai Accent 4. Executive – Length between 4501 and 4700 mm – Toyota Corolla‚ Honda Civic 5. Premium – Length between 4701 and 5000 mm – Honda Accord‚ Hyundai Sonata 6. Luxury – Length above 5000 mm – Mercedes S-class 2. Utility Vehicles: Tata Sumo and Safari‚ Toyota Qualis 3. Multi Utility Vehicles:
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| HOW BLUE OCEAN STRATEGY IS APPLICABLE TO TATA NANO | Submitted by: Srinjoy Guha Bakshi (111257) | | MBA (FULL-TIME) 2011-2013Faculty Guide: Prof. Swarup Kumar Dutta | | Date of Submission: 6th February 2013 | Declaration: Submitted in Partial Fulfilment of the Requirement of the Dissertation in the Master of Business Administration Programme (Full Time) Table of Contents: Letter of Approval Declaration Acknowledgements Executive Summary Introduction Literature Review
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EXECUTIVE SUMMARY There is little or no doubt that India today has emerged as a powerhouse in the automotive industry. Tata Nano‚ the world’s cheapest car is sold in its native country for approximately Rs 1-lakh ($2‚198). Tata Nano is manufactured entirely in India by Tata Motor Limited. When the Nano was launched in March 2009‚ it accomplished Tata Group Chairman Ratan Tata’s vision of making a “people’s car”. The aim was to produce a car that is safe and affordable to almost everyone in India
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Management Studies‚ Gopabandhu Nagar‚ Chhend Rourkela-769015‚ Orissa‚ India Abstract: This study attempts to find the factors‚ which are important for choosing the revolutionary car ‘Nano’ launched by one of the leading Indian automobile industry called ‘Tata Motors’. The year 2009 has been significant for Indian automobile industry as numbers of new models were launched for the domestic market and also registered a significant growth in exports. The report published by Cygnus research ranked Indian
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www.final-yearproject.com | www.finalyearthesis.com A PROJECT REPORT ON Th e F in a n cia l St a t em en t An a lysis a n d Cost Redu ct ion P r ogr a m AT TATA MOTORS LIMITED‚ PUNE Submitted To Pune University In Partial Fulfillment of the Requirement of Master of Business Administration Submitted By Mr. Chetan G. Aher M.B.A Under the Guidance of Prof. Mr. Mahesh Halale THROUGH THE DIRECTOR OF Visahwakarma Institute of Management 2005 - 2007 www.final-yearproject.com |
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